We arrived in Basel, the host city of Baselworld, in northwestern Switzerland.
This will be my first time attending Baselworld as a member of the media, and I will be joining forces with Takeshi Matsuyama and my senior editors to report on the atmosphere on site in the "Basel Diary."
Basel, a city on the border between Switzerland, France, and Germany, and also a starting point for water transport, has seen its economy and industry develop since the Middle Ages. Baselworld, which began in this city 102 years ago, is now at a turning point, as has been widely reported.
With permission from the Baselworld Secretariat, we have reproduced below the 2019 floor map of watch brands. This year's layout is as shown below, with the Swatch Group, one of the "Big 5," gone.
