Piaget Piaget

Founded in 1874 by Georges-Édouard Piaget in La Côte-aux-Fées, a village in the Swiss Jura Mountains, the company initially manufactured movements and components, but when his son Timothée took over in 1911, he began producing pocket watches and wristwatches. The third generation, Gérald and Valentin Piaget, registered the Piaget trademark in 1943 and two years later opened a larger workshop, further expanding their operations.

In 57, the company introduced the 2mm-thick manual-winding movement, the Caliber 9P, revolutionizing the watch industry. Then, in 60, it introduced the 2.3mm-thick automatic movement, the Caliber 12P, featuring a macro rotor, establishing itself as a watch brand specializing in thin watches. Around the same time, the company established an atelier in Geneva specializing in goldsmithing and gem setting, and began to oversee the entire jewelry watch manufacturing process. Later, under the motto "Doing things that have never been done before," the company introduced watches with hardstone dials, famously worn by Jacqueline Kennedy. In 67, the company collaborated with painter Salvador Dali, garnering support from celebrities and artists alike.

Inspired by the upper-class sport of polo, the Piaget Polo, first conceived in 79, features a unique case design that blends round and cushion shapes and remains part of the collection. In 98, Piaget introduced the Caliber 430P, a slim movement that replaced the Caliber 9P, and named the collection of slim watches equipped with this movement the Altiplano. Since then, the brand has continued to break records for thinness, and in 2018, it released the Altiplano Ultimate Concept, the world's thinnest mechanical wristwatch. Innovative technologies, such as incorporating the case back into the movement baseplate, using a cobalt alloy case for strength, and winding the watch using a special adapter instead of a standard crown, have allowed for a case thickness of just 2mm. In 20, this model became available for custom order.