Founded in 1832 by Auguste Agassiz in Saint-Imier, Switzerland's Jura region. Formerly an independent company that even produced its own original movements, the brand is now part of the Swatch Group. By using standard calibers from ETA, a subsidiary of the group, or calibers made exclusively for Longines, the brand has succeeded in offering exceptional cost performance among its subsidiaries. Representative models include the Conquest VHP, Record, and Legend. The Conquest VHP, in particular, is a quartz watch boasting high accuracy of ±5 seconds per year, and was revived in 2017. It is a watch that symbolizes the company's current style.