In July 2023, it was announced that soccer player Cristiano Ronaldo, who is also known as a watch enthusiast, had invested in Chrono24, an online sales platform for luxury watches. With this investment from Cristiano Ronaldo, Chrono24 has raised more than 100 million euros and its valuation is said to exceed $1 billion.

[Article published on January 6, 2023]
Chrono24 further strengthens its community of watch enthusiasts worldwide
Chrono24 needs no introduction to luxury watch enthusiasts. Founded in 2003, Chrono24 has grown into one of the world's largest online watch buying and selling platforms. The company is currently led by German founder and co-CEO Tim Stracke.
Internet users use the platform not only to purchase watches, but also to get information on average watch prices, demand, and market availability. If you're looking for a particular model, you can check prices on Chrono24. One of Chrono24's most avid users is soccer player Cristiano Ronaldo.
One look at the photos on his Instagram account, which has around 6 million followers, and you'll see that Ronaldo has an impressive collection of luxury watches, with a particular fondness for Franck Muller, Jacob & Co., and Rolex, and a total value of his collection estimated to be worth $650 million.
In a Chrono24 press release, Cristiano Ronaldo said, "As a long-time watch collector and frequent Chrono24 user, I am pleased to become a shareholder in the company."
Chrono24 offers over 50 watches online from 120 countries, with approximately 3000 professional sellers and over 3 individual sellers. Chrono24 claims to have approximately 1000 million monthly visitors and employs over 500 people across offices in Karlsruhe (Germany), Berlin, New York, Miami, and Tokyo.

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