Seiko? Citizen? Or Omega? We've selected some noteworthy men's watches!

For men, a watch is one of the items they want to buy for important occasions in life, such as promotions or private events. However, even within the category of men's watches, there are a huge number of different types. Here, we will introduce some noteworthy men's models from luxury watch brands, along with some guidelines for choosing one.

How to choose a men's watch?

The things that people consider important when choosing a watch will vary from person to person. Of course, different models suit different people depending on their age. However, there are some important points to keep in mind regardless of age or preference: the color, which varies depending on the brand, and the movement system of the watch.

The characteristics and appeal of each brand

When men choose a watch, choosing the right brand is important. Watches vary in design and functionality depending on the brand. Before considering whether a watch will suit your age, you should first choose a brand that excels in the elements that you care about.

For men, watches are an item that can prove their status at work and in their private lives, similar to the position of bags and jewelry for women. The brand of a watch has a big impact on a man's status.

Choosing a luxury brand men's watch proves that you live a wealthy life and have sufficient status as a grown man.

Watch drive system and functions

For men, watches are not just fashion items, but are often also machines that are important for their practicality. When looking for a men's watch, pay attention to the movement system and functions.

There are three types of watch drive systems: mechanical, quartz, and electrical. Mechanical watches are powered by the unwinding of a mainspring. There are two types: hand-wound, which requires you to wind the mainspring manually, and automatic, which uses the movement of your arm to wind the watch automatically.

Quartz watches are primarily battery-powered and keep time by applying voltage to a quartz crystal oscillator, while power-generating watches use light or other energy sources to power the watch.

A hand-wound mechanical watch offers the joy of moving the watch with your own hands. The advantage of an automatic watch is that you can enjoy its analog mechanism without the hassle of a hand-wound watch. Quartz watches are more accurate than mechanical watches and will not stop running until the battery runs out, even if you are not wearing the watch. A generator-powered watch does not require regular battery changes.

Decide on the drive system based on the elements you want in a watch, and choose a model with the necessary functions.

Men's watch brands to watch out for

It's no exaggeration to say that choosing a men's watch starts with choosing the right brand. If you're having trouble deciding which brand to choose, check out the brands and manufacturers introduced below. All of them are committed to quality and offer watches that are sure to exude status in business situations.

Seiko

Seiko was founded in 1881 as the Hattori Watch Shop, which mainly repaired and sold used watches. Later, the company began manufacturing its own watches, and is known for releasing the world's first quartz wristwatch in 1969.

Since then, it has attracted attention from the industry as a watch manufacturer that Japan can be proud of around the world.

Seiko releases men's watches under the following eight brands.

• Prospex
• Presage
• アストロン
• king seiko
• 5 Sports
• Brights
• Dolce & Exceline
• seiko selection

Although each collection has a different concept, they are all highly functional and come in a wide variety of designs. So, if you are looking for a sophisticated sports watch for adults, we recommend the Astron.

シチズン時計

Citizen Watch, along with Seiko, is one of Japan's proudest watch manufacturers. Citizen Watch's predecessor, Shokosha Watch Laboratory, was founded in 1918. The company has developed a series of unique technologies that were unprecedented in the industry, and is currently gaining popularity mainly for its radio-controlled watches equipped with the light-powered "Eco-Drive" technology.

Citizen Watch offers the following nine brands of men's watches.

• The Citizen
• Eco-Drive One
• エクシード
• Atessa
• pro master
• Series Eight
• Citizen Collection
• Citizen Creative Lab
• Citizen Smartwatch

The appeal of Citizen watches lies in their outstanding precision and commitment to luxury. In recent years, they have introduced ultra-high-precision autonomous movements with accuracy of just ±1 second. All brands are based on a streamlined, refined design, but The Citizen in particular is popular among established, mature businessmen.

Tag Heuer

If you're looking for a sporty, active luxury watch, TAG Heuer is one of your choices. The company was founded in 1860. Since then, it has made history as a watch brand with a strong focus on chronographs. Even today, chronograph watches remain at the heart of the brand's collection, and the brand is actively developing and improving its products.

TAG Heuer watches are of high quality and have been valued by drivers such as race car drivers and pilots. Today, they offer the following collections and have established themselves as a luxury sports watch brand in the industry.

• Carrera
• Aqua racer
• Formula 1
• (I.e.
• Autavia
• Link

Among them, the Carrera is synonymous with TAG Heuer. It is popular not only for its high precision and functionality, but also for its design that combines sportiness and elegance.

TAG Heuer has a wide range of prices, from basic to high-end, making it a brand that can be recommended to both men purchasing their first luxury watch and watch lovers who already own several.

omega

Omega is another brand we highly recommend for men's watches. Since its founding in 1848, it has led the industry with its excellent functionality and design. Omega watches are not exactly cheap, but the quality is worth the price.

High accuracy and durability are two of the major attractions of Omega watches. In the 1930s, Omega watches dominated numerous observatory competitions. During the space race, when watchmakers were busy creating high-performance chronographs, Omega achieved the great feat of being certified as official equipment by NASA.

Omega currently has four collections:

• コンステレーション
• Seamaster
• Speedmaster
• De Ville

The Speedmaster is a model deeply connected to space and is popular as a collection synonymous with the brand, while the Seamaster is a high-spec diver's collection that has captured the hearts of those seeking a premium watch.

Rolex

When it comes to luxury watches, many people will think of Rolex. It is a well-known and prestigious brand. The brand is characterized by its durable and waterproof materials and parts, as well as simple and uncluttered designs.

Rolex offers a wide range of men's watch collections, including:

• Datejust
• Submariner
• GMT master
• GMT-Master II
• day date
• アイトナ
• Oyster Perpetual
• yacht master
• Sea-dweller
• Deep Sea
• air king
• Explorer
• sky dweller
• 1908

For those who are thinking of trying out a luxury watch for the first time, we recommend the Explorer. Its simple design makes it suitable for any occasion, and it is relatively reasonably priced.

Men's watches that can be worn in business situations

We will introduce one men's watch from each of the luxury watch brands introduced above that can be worn comfortably in business settings. Each watch is full of romance and highlights the strengths of the brand.

Seiko Astron "Nexter Series"

We recommend the Ref. SBXY063, released in 2023 from the Astron Nexter line, which supports the next generation of leaders with its "Solidity & Harmonic" design concept. This solar-powered model can run for approximately nine months on a full charge, and for approximately two years in power save mode without needing a charge. It receives terrestrial standard time signals and automatically adjusts the time.

The octagonal case and straight-line design will fit in with the new normal, which demands both strength and harmony. It is a watch that will suit both young people and established businessmen.

The Citizen

For those seeking a premium Japanese-made watch, look no further than "The Citizen." The Ref. AQ4100-65W incorporates traditional Japanese culture, featuring a dial made from Tosa washi paper and scattered with platinum leaf using the traditional Japanese technique of "sunagomaki." Crafted by hand by artisans, it is truly a one-of-a-kind piece.

Powered by Citizen Watch's proprietary light-powered Eco-Drive technology, the watch lasts for approximately 1.5 years when in power-saving mode, allowing you to fully experience the collaboration between Japanese tradition and cutting-edge technology.

TAG Heuer "TAG Heuer Carrera Date"

A modern and elegant men's watch has been added to TAG Heuer's popular Carrera Date series in 2023. Of the four color variations, the "Ref. WBN2310.BA0001" is a model that combines a steel case and bracelet with a gray dial for a unified look.

The inner bezel gently slopes from the case to the dial, creating a gradation of light and dark. The case diameter is a relatively small 36mm, giving it a delicate impression. The movement is an automatic "Cal.7" with a power reserve of approximately 56 hours.

Omega Seamaster Aqua Terra

Omega's "Seamaster" is a diver's collection, but the "Aqua Terra" is also suitable for business settings. It's an automatic watch, but it uses the METAS-certified Master Chronometer "Cal. 8900," boasting high precision. It's water resistant to 150 meters.

This model features a stainless steel bracelet and case paired with a white dial. The silver dial features a horizontal stripe motif, the "Teak Concept," creating an impressive design reminiscent of the wooden deck of a yacht.

Rolex Explorer 40

From Rolex, we will introduce the Explorer, which is robust, accurate, and corrosion-resistant enough to withstand harsh environments. This model, which was added last year, has a 40mm diameter case and is equipped with the in-house movement "Cal. 3230" with a power reserve of approximately 70 hours.

The indices and the distinctive Mercedes-Benz hands are white, which stands out against the black dial. The hands and hour markers are luminescent, providing long-lasting illumination for improved visibility in the dark.

The appeal of men's watches varies depending on the brand

When choosing a men's watch, the main points to consider are the characteristics of each brand and the movement system. In particular, differences in design and specifications between brands have a significant impact on how easily they can be coordinated with clothes and their practicality. If status is also important, it's best to narrow down your choices to high-end watch brands with high name recognition and quality.

The brands and models introduced in this article are all suitable for adult men. Please use them as a reference to suit your tastes, regardless of age.