What will be the most popular Maurice Lacroix model in 2023?

Maurice Lacroix is ​​popular for its modern sports watches, such as the Aicon. While watch prices continue to rise, one of its appeals is its affordable pricing. This time, we'll introduce the top 5 most popular brands based on the brand's 2023 sales figures in Japan.

Top 5 Maurice Lacroix Popularity Rankings for 2023

　Maurice Lacroix began its history as a watch brand in 1975. It has launched models such as "Masterpiece" and "Les Classiques" that express traditional mechanisms through unique designs. Among these, the "Icon," which was added to the lineup in 2016, became a huge hit. Inspired by the 90s "Calypso," this model, fueled by the boom in luxury sports watches, became a driving force behind Maurice Lacroix's popularity.

　For this reason, icons make up the majority of this popularity ranking. However, there is a wide variety of icons, making this a ranking where you can enjoy a variety of faces.

5th place: "Icon Automatic" AI6008-SS002-330-1

　In fifth place is the "Icon Automatic" with a black dial and automatic movement Cal. ML115.

　The Aikon is a sports watch modeled after the Calypso, created by Maurice Lacroix in the 90s, and is characterized by tabs on the bezel and a seamless case and bracelet. This form is similar to the style of luxury sports watches that are currently dominating the watch industry. Riding on the boom and aided by its reasonable price, the Aikon captured the hearts of users and became a hit.

　Among these icons, this model has a basic style with a black dial and stainless steel case and bracelet, making it easy to match with a variety of styles, such as jackets and T-shirts. In addition, the easy-change system allows you to change the strap to one sold separately.

　It is water resistant to 20 atmospheres and highly practical, so if you own one, you will surely find it useful in a wide range of situations.

4th Place: "Pontos S Diver" PT6248-SS00L-330-J

　While this ranking is dominated by icons, one watch from another collection also made the list: the Pontos S Diver PT6248-SS00L-330-J.

　The Pontos S Diver is a diver's watch that was released in 2013. The model released in 2013 is no longer in production, but in 2023, the original model was reissued. This is the watch. The reissue model was released with both a black and white dial, but the model with the black dial came in fourth place in the popularity rankings.

　The case is not too large, measuring 42mm in diameter and 13mm thick, and is water resistant to 30 bar. Another feature is that it features a rotating inner bezel instead of an outer one. This inner bezel can be operated using the crown at the 2 o'clock position. The count-up scale that measures dive time is also extremely easy to read. This scale, as well as the hands and indexes, are coated with Super-LumiNova luminous paint.

　This model comes with an orange rubber strap and a black nylon strap, and the easy-change strap system makes it easy to change straps. This model can be enjoyed as both a full-fledged diver's watch and a casual sports watch.

3rd Place: "Icon Skeleton Urban Tribe" AI6007-SS009-030-1

　Coming in third place is the Icon Skeleton Urban Tribe. It was released in August 2011 with a worldwide limited run of 500 pieces. Despite being a limited edition, it still managed to make it to third place.

　This model features an openwork dial. The engravings on the case and bracelet are eye-catching. The city motif is the concrete, glass, and structures of the skyscrapers lining the city, making it a distinctive feature of this watch. While the case is not too large, measuring 39mm in diameter and 11mm thick, the dial, which exposes the internal movement, and the engravings covering the exterior give it a strong presence.

2nd Place: "Icon Automatic Limited Summer Edition" AI6008-SS00F-431-C

　Coming in second place is the Aikon Automatic Limited Summer Edition, model AI6008-SS00F-431-C, released this summer. The summer edition is available in three colors, with the second-placed model being a 42mm model in a refreshing turquoise blue. While it evokes the image of summer, the number of watch brands using colorful dials has been increasing in recent years, and the sophisticated impression of the turquoise blue makes this a watch you'll want to enjoy all year round.

　This model also features an interchangeable system, allowing you to enjoy changing it between the included turquoise blue rubber strap and the stainless steel bracelet.

1st Place: "Icon Automatic" AI6008-SS002-430-1

　In 2023, the most popular Maurice Lacroix model was the Aikon Automatic AI6008-SS002-430-1. With its dark blue dial featuring a Clous de Paris pattern and sunburst finish, some would say it embodies the image of an icon.

　With a case diameter of 42mm and a thickness of 11mm, it is a standard size for Icon watches, making it an all-purpose model. It is clear that it is popular with many users.

　However, as we have seen so far, there are many variations even within the Icon model. Maurice Lacroix also offers collections other than the Icon, such as Pontos, Masterpiece, and Eliros. We hope you will find your favorite one from among these.