Photographs by Takafumi Okuda
Tetsuo Shinoda: Composition, interviews, and writing
Direction & Text by Tetsuo Shinoda
No matter how excellent a technology or art may be, once it is swallowed up by the waves of changing times, it is difficult to bring it back to the surface.
Mechanical watches faced a crisis of survival during the quartz revolution of the 1970s, but miraculously made a comeback.
However, the growing popularity of mechanical watches has come at a cost, and the pursuit of production efficiency has become too extreme.
The leading watchmakers of the day sensed a sense of crisis about this situation and took action.
"Le Garde Temps, Naissance d'une Montre" (Measuring Time, Naissance d'une Montre) is a project created to preserve the traditions of the watch industry.
Kamine, a long-established watch retailer in Japan celebrating its 110th anniversary, will support the project.
What they both have in common is a desire to preserve tradition.
