If I had the money, I'm sure I would have made the same choice as this collector, @ryochan5711. He owns three Credor Eichi IIs and four Patek Philippe Ref. 5004s, and after many twists and turns, he has reached this state of mind. He says he's only interested in watches and art, but his journey is quite astonishing.

A businessman, he inherited a business and successfully diversified it. He claims to have no interest in food or cars, and devotes his private life to watches and art. "Everyone tends to communicate by wearing similar watches, but I'm different. I don't find it interesting to own the same things as other people." His way of buying things is unusual, in a good way.
Photographs by Takafumi Okuda
Masamasa Hirota (this magazine): Interview and writing
Text by Masayuki Hirota (Chronos-Japan)
Edited by Yukiya Suzuki (Chronos-Japan)
[Article published in the July 2023 issue of Kronos Japan]
"Collecting is something that flows with the flow. It would be a waste if the sense remained the same as it was in the past."

There are many watch collectors in the world, but when you transcend the manufacturer, era, and price, you become what's known as a super collector. Of course, there are people like that in Japan, too, but I doubt there are any as "omnivorous" as @ryochan5711. Of course, "omnivorous" is meant as a compliment.
"Watches have become popular now, but not long ago they were a rather unassuming hobby. The reason I like watches is because they don't stand out. It's exactly because they're a niche market that they're interesting," he says quietly, sounding more like a scholar than a collector.
"Most people who buy luxury watches are also interested in cars. That's 8 to 9 percent commonality. But I've never bought a foreign car. I don't even have a Lexus. I drive a normal car. I don't really have any taste for food. The only things I can confidently say I like are watches and art. I'm not interested in anything else." When asked about his preferences, he said it was the Rolex Explorer (114270). "There's no watch that's easier to use."

He bought a G-SHOCK Foxfire when he was in junior high school, and later inherited his grandfather's Rolex watches: an Oyster Perpetual Date and an Oyster Date. "I think the Rolex 1601 and 6694 that I received from my grandfather really set the tone for my hobby." He then became fascinated with the in-house movements that various companies began to produce. "I bought a Panerai PAM00312 with an automatic P.9000 movement. After that, I also got a Patek Philippe Nautilus (5711) with the intention of it being a watch for the big time."
With this model, he learned the importance of fit. "It's important to have a comfortable fit that suits you. Fit is one of the most important factors in making a watch last longer." He thought he had found his dream watch, but the Nautilus led him down a path of obsession. The next watch he bought was the A. Lange & Söhne 1815 Chronograph. "I knew about the automatic 7750, but I didn't like its aesthetics. When I saw the Datograph movement, I wondered what it was, but it was too expensive so I gave up and bought the 1815 Chronograph."

What's interesting is the way he buys. Many watch enthusiasts are reluctant to sell their watches, but he has no hesitation in parting with them. "Letting go is part of the history of your collection. I think buying and selling are the same." So what triggers him to let go? "I think that watches that I no longer wear have no meaning. I get rid of them when I no longer wear them." As a result, he began to buy and sell repeatedly. "For a while, I was checking Chrono24, Rakuten, Yahoo! Auctions, etc. every day. People told me I was acting like a dealer, but you can't buy a good watch unless you act like a dealer."
Incidentally, he also sold his beloved Nautilus. "I still think the 5711 is the best watch, but it's unfortunate that things have changed. Once it becomes so well-known, it becomes just another ordinary watch. I bought the Nautilus at a time when people thought it was old-fashioned, but I think that was the most fun time for me."
It was Credor's Eichi II that made him decide to make watches his hobby. He saw a picture of it at an offline meetup and felt it had a distinctly different aura. There's a hint at this. Wanting to buy a Japanese watch, he researched domestically produced watches, and picked up an engraved model from Shizukuishi Luxury Watch Studio and a Minase model. When two Credor Eichi IIs with lapis lazuli dials came out, he ordered them all at once. "You just have to be prepared for a big purchase," he laughs, but his buying habit is beyond ordinary. Believing no one else would have a complete Eichi II collection, he also bought one in a different material, eventually completing his collection. "I'm happy with the results. I also bought a two-hand version of Credor's Fuji afterwards."
His other purchases were also impressive. "I also had a Langematik enamel, a Lange 1 Tourbillon Honey Gold, and a Richard Lange Tourbillon. I also had a Lang & Heyne, a Moritz Grossmann, a Patek Philippe 5070, an Aquanaut Travel Time, and an FP Journe Vagabondage II. The 40th anniversary model of the 5711 was platinum, so it was too heavy." So why did he buy the A. Lange & Söhne with a bracelet?
"When luxury sports watches first became popular, I wondered why I was buying one now, so I turned my attention to dress watches with bracelets. They look luxurious, don't they? That's the result." In addition to the models shown in the photo, he has many more hidden away. These include a Franck Muller 2852 (truly the best), an Urban Jürgensen 1140 with Breguet numerals, and a Bulgari Octo Finissimo Roma, exclusive to Japan. His frequent comments are also profound. "I learned about Jürgensen from Ay&TyStyle's blog. I like the softness of the 1140 with Breguet numerals."
What's surprising is that he also has a Richard Mille "Nadal" watch in his collection. "I never really tried Richard Mille. I thought it was a rich person's hobby. I played tennis, though, so I knew the number 27. I never dreamed I'd buy one." Feeling unable to criticize it without owning it, he picked up a titanium RM67-01. "It changed my image of it. It's well thought out and feels great to wear." Fascinated by Richard Mille, he bought the RM11-03, RM 004, and RM17-01 in quick succession, eventually arriving at the Nadal RM 027. "If you're going to buy one, it has to be one that really made an impact." The initial sales price was far higher than he'd expected, so he reluctantly gave up, but he was able to acquire it when the price dropped.

The highlight of his collection is a set of four Patek Philippe 5004s. While there are many fans of the 5004, it's rare to own four. "After I got my hands on a Nautilus, I became deeply interested in Patek Philippe. I thought the 3970, 2499, and the 5004 Arabic were interesting, but they were all incredibly expensive." However, before he got to the 5004s, he digressed. "I ended up buying a 5970P in the meantime, hoping it would be my second big win. I became interested in the 5004s as I researched them." Naturally, once he got his hands on the 5004s, he was faced with a dilemma: should I buy the basic chronograph 3970, or different color versions of the 5004s, or different color versions of the Nautilus 5711s? In the end, he decided on the different color versions of the 5004s. "I thought I'd buy multiples so I wouldn't regret it." His ability to get them all is testament to his "grip." Even if you have money, the 5004 is not something you can find.
What stands out in his collection are his collection of watches with vintage movements. Though he buys and sells watches repeatedly, this one remains intact. "There was a time when I was obsessed with movements, but I wasn't interested in collecting movements from the same brand. I just wanted to collect well-known, interesting pieces." He explains this casually, but the pieces he's left behind are all impressive: an Omega 30mm T2RG (chronometer model), a Zenith 135, a 10-beat version of the Peuseau 260 (!), a recased Patek Philippe pocket watch, and a Longines 13ZN. I also own a Zenith 2000, but I never expected to find one in chronometer model. "Yes, the Zenith 2000 did have a chronometer model. Incidentally, the 10-beat Peuseau was probably sold by a well-known Japanese collector. I found it on Yahoo! Auctions and won it."

@ryochan5711 has bought every watch there is and seems to have perfected his hobby. However, his tastes may be changing even further.
"I've always had a hobby of looking at art. I've been going to exhibitions since I was a child. But then I started buying contemporary art from people I connected with through Richard Mille. As I bought more, I found artists that I liked." He says he now knows more about Japanese artists than dealers, which is not surprising considering his stance of not buying unless he's researched and convinced. "I own about 20 to 30 pieces, including small ones." It was when he began to pay attention to art that he noticed the appeal of cases. Indeed, when asked about the watches he's interested in, they're all clearly in a different league from what he's used to, such as Louis Vuitton and Cartier.
"I believe that a collection is something that flows with the flow. When choosing a watch, comfort is important, but it would be a waste if your sense of style remained the same as it was in the past." This great collector has completed his collection, but it continues to change. What kind of depth will his collection have gained in 10 years' time?


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