[Interview] Ug Souparis, Owner and President of Pequigne

Holograms are used in a variety of places. Entrepreneur Ugu Souparis developed this technology and invented the globally shared passport hologram. He then acquired Pékinnier through his investment company, Ennowi. What was it about a watch manufacturer that seemed completely unrelated to his life that attracted him?

Ressence accelerates user friendliness

"As part of Ennowi's activities, we wanted to create a sector called Maisons d'Excellence, which brings together outstanding Maisons. In other words, we wanted to bring together companies that have unique French know-how and are 100% French. This included gourmet food, fashion, leather, jewelry and, of course, watches." What was your impression when you decided to invest in Péquigné?

"I visited Péquigné's factory before and after the acquisition. Although it was a typical French small and medium-sized enterprise, its technology, management, and service were on par with those of a large corporation. Of course, its products were also excellent. They also had a great team of people, so I felt that the company had great potential and a bright future." After the acquisition, he doubled the size of his design team in order to speed up development.

"After that, we reexamined the DNA of Péquigné. We were able to confirm that Péquigné is a manufacture with a French touch in design. At the same time, we redefined the type of person who wears a Péquigné watch. We realized that our users are free-spirited people who love beautiful things and don't like to show off. They are people who appreciate quiet luxury." The result of this is the new "Concorde," which puts French chic at the forefront.

"Making the most of Pequignet's resources, an external designer and Dani Royer, who oversees product, completed this watch. Of course, the movement is made in-house." The case comes in two sizes: 40mm and 36mm. The Place de la Concorde in Paris was chosen as the design motif. "Leveraging our DNA, we adapted Pequignet's Moorea design for the bracelet. We also incorporated Art Deco, which originated in France, as a motif. It's a sporty-chic watch that can be worn by both men and women."

　The date display at 3 o'clock on the dial is what really makes the new Péquigné stand out. "We have seven dial colors to choose from. What we want you to notice is the date. Other companies might change the color of the dial, but they probably won't change the color of the date display, right?

　But we are a manufacture, so we matched the date to the dial color. That's French chic."