Time Valley: A global watch retailer with roots in Azabudai

Time Valley, which continues to expand globally, has opened a flagship store in Azabudai Hills. With Japanese watch specialty store BEST ISHIDA as a strategic partner, the store will operate with a strong focus on the Japanese market.

Multi-brand boutique "Time Valley" opens in Azabudai Hills

　Founded in 2014, Time Valley is a multi-brand boutique that handles luxury watches and jewelry. Initially targeting the Chinese market, the company expanded its sales channels in 2020 and currently operates 46 stores worldwide. In April 2012, Time Valley opened a flagship store in Azabudai Hills, Minato Ward, Tokyo, with BEST ISHIDA as a strategic partner.

　Although Time Valley is a global company, CEO Michael Genun said that he intends to operate the store with deep roots in the Japanese watch market, particularly in Azabudai. He said that he wants to satisfy the purchasing desires of visitors in Azabudai, which has developed through redevelopment and is now a luxurious environment. He also said that he wants to provide customers with "value" that sets them apart from existing watch stores.

　This value lies in the company's sales format as a multi-brand boutique. Unlike existing boutiques or retailers that sell each brand separately in the same space, the company's strength lies in its consistent service. Furthermore, by combining the know-how of Time Valley, each brand, and BEST ISHIDA, which has been operating a watch retail store since 1979, "we will provide exceptional service, experiences, and surprises (Michael Genung)."

　One example of this is the store's management by specialized personnel. Services such as watch sales and maintenance will be handled by BEST ISHIDA's sales associates and technicians. This system, in which staff who have undergone prescribed training realize Time Valley's concept of "providing continuous service across brands," is a good example of combining Time Valley's strengths with BEST ISHIDA's human resources. Customer events are also planned for the future.

　Anticipating such synergistic effects, Mitsutaka Ishida, president of BEST ISHIDA, decided to form a partnership. "We wanted to do this (operate a store with Time Valley) because we believe that combining what we have now with Time Valley and ISHIDA will bring about innovation. Through innovation, we will increase customer enjoyment and create an environment where they can become even more familiar with watches."

　The store also places emphasis on targeting domestic customers. "The new customers we are developing are not limited to watch enthusiasts. We want to cast the magic of watches on customers who have never paid attention to watches before," says Genung.

Time Valley Azabudai hills

Address: 1F Azabudai Hills Garden Plaza A, 5-8-1 Toranomon, Minato-ku, Tokyo
Inquiries: 03-4577-6788
Business hours: 11:00-20:00 (closed on the same day as the facility)