[2017 New Releases Part 1]

Photographs by Eiichi Okuyama
Hiroyuki Suzuki, Masamasa Hirota (this magazine), Yukiya Suzuki (this magazine): Interviews and writing
Text by Hiroyuki Suzuki, Masayuki Hirota (Chronos-Japan), Yukiya Suzuki (Chronos-Japan)

To sum up SIHH 2017, there was a focus on ladies' watches.
As many insiders said, the economic downturn and the decline of the Chinese market have led to a focus on women's watches, which are a surefire hit.
However, it is also true that there were more new products focused on the product than usual.
Each company is searching for a direction between marketing and product.
So where did each company cast their dice?