A new trend that's changing watch trends to watchmakers

2017.04.03

Photos by Eiichi Okuyama, Osamu Yajima, Masaru Mitamura, and Masatomo Yoshie
Photographs by Eiichi Okuyama, Osamu Yajima, Yu Mitamura, Masanori Yoshie
Interview and text by Masayuki Hirota (Chronos-Japan)

New products from various watch brands are released every year, but when viewed microscopically, there are not many major differences between them.
However, if you look at it from a slightly longer perspective, you realize that the product has evolved into something completely different from what it was 10 years ago, both in terms of interior and exterior.
So what has changed in modern watches, and what trends are they creating?
Let's take a closer look at the factors that brought about this change.