In Japanese, fragrances are generally referred to as "perfume," but they are actually called different names, such as eau de cologne and eau de toilette, depending on the concentration of fragrance. Parfum is the most concentrated, intimate fragrance of all. Using FUEGUIA 1833's Jacaranda Parfum as an example, Aso Aya, a talented female editor and essayist with many years of experience editing women's magazines, offers advice on how to wear a man's scent that is strong yet not too diffused, making it "your own."
Photograph by Masanori Yoshie
[Article published in the July 2024 issue of Kronos Japan]
Wear a rich perfume that makes you feel as if you have wandered into a deep forest.

This fragrance house was founded in Buenos Aires, Argentina in 2010. It has placed an emphasis on sustainability since its founding, using only biodegradable plant-based ingredients for its fragrances and recycling fallen trees for its packaging. Its first store in Japan was at the Grand Hyatt Tokyo in Roppongi, Tokyo, and it has since opened stores in GINZA SIX and Azabudai Hills, steadily gaining fans.
(From the right) FUEGUIA 1833 Jacaranda Parfum 100ml, 50,600 yen (tax included). FUEGUIA 1833 Pura Essencia 8ml, 51,700 yen (tax included).
When choosing a fragrance, the first thing you need to know is the fragrance concentration. In most cases, fragrances are made up of three components: water, alcohol, and fragrance. The fragrance concentration increases in the order of eau de cologne, eau de toilette, eau de parfum, and parfum, which means the fragrance concentration increases. For example, eau de cologne has a concentration of 2-5%, while parfum has a concentration of 15-40%. Furthermore, the higher the fragrance concentration, the longer the fragrance lasts, and the higher the price will usually be.
While we're at it, let's talk about terminology. Among people who know a little about fragrance, the term "perfume" is not often used. Instead, the general term "fragrance" is often used. This is because parfum, which has the highest fragrance concentration, is also called "perfume" in Japanese, and it is easy to confuse it with the general term "perfume." Even such a small word can divide people into those who understand it and those who don't, so it's important to be careful.
And one more thing. You might imagine that perfume has a strong scent, meaning it permeates the air, but that's not actually the case. While it is true that it is strong, the higher the fragrance concentration, the less it diffuses, so it's actually eau de cologne and eau de toilette, whose alcohol evaporates the moment you apply them, that spread their scent around. Parfum is not something to appeal to others, but rather a very intimate fragrance that you smelt just for yourself.
Today, I'd like to introduce you to a perfume called Jacaranda by FUEGUIA 1833. Jacaranda - as those familiar with musical instruments may know, is the wood used to make guitars. The fragrance has a fierce woody note that makes you feel as if you've wandered into a deep forest. Incidentally, the brand's founder, Julien Bedel, is also a guitarist, and when creating the fragrance, he imagined the feeling of the woody scent rising from around your stomach while strumming the guitar.
Also in the lineup is Pura Essencia, which goes even further than perfume and is 100% pure, containing no water or alcohol. And it smells absolutely amazing! You can use Pura Essencia and perfume separately, but you can also try applying the former behind your ears and the latter on your lower body, such as below your belly button or on your ankles. The scent will speak even more passionately and eloquently, so we recommend trying using them together like this.
Author Profile
Aya Aso
Beauty editor/essayist and copywriter. Raised in Tokyo. Over 30 years of experience in the beauty section of women's magazines, she has served as deputy editor-in-chief of "25ans" and "Fujingaho" (both published by Hearst Fujingaho) and "VOGUE JAPAN" (Condé Nast Japan), as well as editor-in-chief of "etRouge" (Nikkei BP). Her hobbies include beauty, finding delicious food, watching depressing anime, and engaging in other niche activities.



