Four new titanium-cased Maurice Lacroix Aicon watches are now available [Geneva Watch Days]

2024.09.08

Maurice Lacroix announced four new models in its "Icon" collection at the Geneva Watch Days. All feature titanium cases, making them lightweight, corrosion-resistant, and hypoallergenic timepieces suited to urban styles. The three-hand and chronograph models are each available in two dial colors.

Maurice Lacroix Icon 2024 New Release


Maurice Lacroix Aicon Automatic Titanium

 Maurice Lacroix has added four titanium models in two styles to its Icon Collection for 2024. First, we will introduce the two new additions to the Icon Automatic Titanium.

Maurice Lacroix Icon 2024 New Release

Maurice Lacroix Aicon Automatic Titanium Left: Ref. AI6008-TT032-230-1 Right: Ref. AI6008-TT032-430-1
Automatic movement (Cal. ML115). 26 jewels. 28,800 vph. Power reserve approximately 38 hours. Ti case (diameter 42mm, thickness 11mm). Water resistant to 20 bar. 728,200 yen each (tax included).

 The 42mm case of this model is crafted from titanium, which allows it to take advantage of the material's strengths, such as its lightness, corrosion resistance, and hypoallergenic properties. The combination of two types of titanium, grade 2 and grade 5, also creates a stylish, contrasting appearance.

Maurice Lacroix Icon 2024 New Release

The combination of the two titanium materials also allows for a wider range of surface finishes to be chosen, such as the polished finish on the six tabs on the bezel, which is achieved by using grade 5 titanium.

 The dial, decorated with a Clous de Paris motif, comes in two color variations: gray, which accentuates the subdued color of the titanium, and an eye-catching purple.

Maurice Lacroix Icon 2024 New Release

The bracelet is compatible with the easy change system and can be removed without the use of tools.

 The movement is the same Cal. ML115 as the previous three-hand models in the collection, and the case back is transparent, allowing you to view the movement.


Maurice Lacroix Aicon Automatic Titanium Chronograph

Maurice Lacroix Icon 2024 New Release

Maurice Lacroix "Aikon Automatic Titanium Chronograph" Left: Ref. AI6038-TT032-430-1 Right: AI6038-TT032-530-1
Automatic movement (Cal. ML112). 21 jewels. 28,800 vph. Power reserve approximately 48 hours. Ti case (diameter 44mm, thickness 15mm). Water resistant to 20 bar. 728,200 yen each (tax included).

 This new titanium-cased icon also comes in a sporty chronograph variant, with a 44mm case and a choice of a purple dial with contrasting silver counters or a gold dial with sophisticated black subdials, creating a striking presence.

Maurice Lacroix Icon 2024 New Release

The vibrantly colored dial with a checkered pattern, luminous hands and indexes, and prominent subdials ensure excellent visibility.

 This chronograph model also features a one-piece case made of two titanium materials, with a combination of matte and polished finishes, creating a brilliant contrast.The bracelet is compatible with the easy-change system, allowing for a variety of styling options.

 The movement is Cal. ML112, and this model also has a transparent case back, allowing you to view the mechanism and decoration.



Contact info: DKSH Market Expansion Services Japan cg.csc1@dksh.com


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