What if a man in his 40s chooses Longines? The tradition of this long-established brand highlights its mature charm.

2025.08.05

In their 40s, lifestyles and values ​​become more mature, and many men in their 40s assume positions with subordinates. This article introduces five recommended models from the Swiss watch brand Longines for men in their 5s. The timepieces offered by this long-established brand, which has produced countless masterpieces, are sure to satisfy the demands of discerning adult men.

Longines Conquest Heritage Central Power Reserve Ref. L1.648.4.78.2

Text by Arai Kento
Text by Kento Nii
[Article published on January 17, 2024]
2025/8/5 update


5 Longines Watches Recommended for Men in Their 40s

 Longines is a long-established watch brand founded in Switzerland in 1832. It is renowned for the advanced watchmaking technology and know-how it has cultivated over its long history, and has proven its excellent reliability and functionality through pioneering pilot watches and being adopted as official timekeepers for sporting events. The Longines brand logo features a winged hourglass motif, which symbolizes the brand's history and tradition.

 Longines is a brand that we would recommend to men in their 40s for its various aspects, such as design, functionality, and tradition.

 For example, in terms of design, there are many classic watches that strike a balance between casual and formal, and can be worn by people in their 40s in both private and public settings. Another appealing feature is the wide range of models available, from dressy to sports, allowing you to choose the one that best suits your taste.

 In terms of functionality, the brand offers a wide range of highly reliable collections, including the Longines Spirit, whose mechanical models all use silicon balance springs and are equipped with movements that comply with COSC Swiss chronometer certification. This makes it an easy choice for those who value the practical side of a watch. Of course, this appeal is especially evident in the sports models with professional specifications.

 The tradition built up by this long-established brand with a history of nearly 200 years will look natural on the wrists of those in their 40s who are becoming more mature. Furthermore, Longines' appeal lies in its good balance of price and quality, making it an attractive choice for men who value cost-effectiveness in their watches.

 Below, we will introduce five timepieces that we recommend for men in their 40s, which will allow you to experience the charm of Longines.


"Longines Legend Diver" Ref. L3.774.4.90.2

The Longines Legend Diver is a diver's watch inspired by the Ref. 7042, which Longines launched in 1959. It features an unusual style with a rotating inner bezel, and its retro yet elegant appearance makes it a rare find in the diver's watch genre.

Longines "Longines Legend Diver" Ref. L3.774.4.90.2
Automatic movement (Cal. L888). 21 jewels. 25,200 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 42 mm, thickness 12.70 mm). Water resistant to 30 bar. Price: 398,200 yen (tax included).

 The model we picked out, the L3.774.4.90.2, features a blue gradation dial that changes from blue to black towards the outer edge. It comes with a leather strap in the same color as the dial, making it a stylish diver's watch that will look great with both casual and suit styles.

 Of course, it also has full functionality as a diver's watch. Its 30 bar water resistance and inner bezel, which is operated by the crown at 2 o'clock, are elements that enhance the romantic aspect of a tool watch.

 The movement is the Cal. L888, which is highly practical thanks to its anti-magnetic silicon balance spring and a power reserve of approximately 72 hours.


"Longines Master Collection" Ref. L2.843.4.73.2

 The Longines Master Collection inherits Longines' watchmaking tradition and offers timeless elegance. Since its launch in 2005, the brand has continued to produce a variety of timeless mechanical watches that combine classic elements with modern interpretations.


Longines "Longines Master Collection" Ref.L2.843.4.73.2
Automatic movement (Cal. L893). 26 jewels. 25,200 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 38.5mm, thickness 10.2mm). Water resistant to 3 bar. Price: 413,600 yen (tax included).

 The L2.843.4.73.2 is based on the model released to commemorate Longines' 190th anniversary. It features a clean look with intricately engraved Breguet numerals and blued leaf hands. Changes from the 190th anniversary model include the addition of a small seconds hand and a case diameter that has been reduced from 40mm to 38.5mm.

 This minimalist three-hand model without a date display has a dressy design that matches the sophisticated look of men in their 40s. Furthermore, the slim 10.3mm case will go with any outfit. The movement is the Cal. 893, which has a power reserve of approximately 72 hours and can be viewed through the transparent case back.


Longines Spirit Zulu Time Ref. L3.802.1.53.6

 The Longines Spirit collection reflects Longines' rich history in the field of aviation watches, with the Zulu Time collection in particular celebrating the brand's history of dual-time watches, which dates back to 1908.

Longines Spirit Zulu Time

Longines "Longines Spirit Zulu Time" Ref. L3.802.1.53.6
Automatic movement (Cal. L.844.4). 21 jewels. 25,200 vph. Power reserve approximately 72 hours. Ti case (diameter 39mm, thickness 13.5mm). Water resistant to 10 bar. Price: 642,400 yen.

 The L3.802.1.53.6 features a pilot's watch-like appearance that prioritizes visibility and a grade 5 titanium case. The anthracite-colored dial features gold-rimmed Arabic numerals and hands, creating an elegant look even within the tool-like design. The bezel, with its ceramic insert, is two-tone black and anthracite, allowing for a visual distinction between day and night.

 While this model is a tool watch equipped with a GMT function and prioritizes legibility, it also has a calm, sporty feel that is suitable for men in their 40s. Furthermore, the lightweight nature of the titanium material and the compact 39mm case size enhance the wearing comfort.

 The movement is Cal. L844.4, which uses a silicon balance spring and has passed COSC chronometer certification. The five stars on the dial, common to the Spirit collection, symbolize the excellent quality of this movement.


"Longines Master Collection" Ref. L2.673.4.92.6

 The Longines Master Collection also includes many models equipped with moon phases and chronographs, making it an attractive series for those who want to experience the true joy of mechanical watches.These timepieces with complex mechanisms make it easy to appreciate Longines' honest value pricing.

Longines Master Collection l26734926

Longines "Longines Master Collection" Ref.L2.673.4.92.0
Automatic movement (Cal. L687). 27 jewels. 25,200 vph. Power reserve approximately 66 hours. Stainless steel case (diameter 40mm, thickness 14.30mm). Water resistant to 3 bar. Price: 413,600 yen (tax included).

 The model we picked out is a multi-function model packed with a chronograph, triple calendar, and moon phase display in a 40mm case. The central hand uses a pointer date, and the indexes and hands are slim, making it easy to read the various information. The classic, minimalist dial exudes both functional beauty and elegance.

 The sunray-finished blue dial also adds a stylish touch, making this a perfect watch for adding a touch of individuality and playfulness to your wrist.The movement, Cal. L687, is based on the ETA 7751 and is a high-performance movement with an extended power reserve and a column wheel chronograph transmission system.


Longines "Conquest Heritage Central Power Reserve" Ref. L1.648.4.78.2

 Known as Longines' first watch collection, "Conquest" offers a wide range of models, from three-hand models to chronograph models. Its appearance, which respects the traditional aesthetics that Longines has cultivated while adding a modern essence, makes it possible to meet all demands.

Longines Conquest Heritage Central Power Reserve Ref. L1.648.4.78.2

Longines "Conquest Heritage Central Power Reserve" Ref. L1.648.4.78.2
Automatic movement (Cal. L896.5). 21 jewels. 25,200 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 38mm, thickness 12.3mm). Water resistant to 5 bar. Price: 413,600 yen (tax included).

The Conquest Heritage Central Power Reserve is a model commemorating the 70th anniversary of the Conquest collection. Inspired by the original model from 1959, it features a calendar at 12 o'clock and a unique central power reserve display. However, modern updates can be seen throughout, such as an upsized case diameter of 38mm and changes to the shape of the lugs.

 The L1.648.4.78.2 we picked out features a champagne-colored dial. The gold-colored indexes and hands combine visibility with elegance, further highlighting the classic charm of a reissue model. The strap is made of black leather, making it a tasteful piece that you'll want to wear for many years to come. It's powered by the Cal. L896 movement, which offers a power reserve of approximately 72 hours.



Contact information: Longines Tel. 03-6254-7350


Longines' Top 5 Most Popular Watches! Which long-established brand is garnering attention? - Men's Edition

FEATURES

Longines is the maker of watches that appeal to watch enthusiasts.

FEATURES

Introducing Longines' new watches for 2025!

FEATURES