Soichiro Matsuzaki, publisher of the watch magazine Chronos Japan, looks back on a watch he has a special attachment to. That watch is a Rolex. What is the one watch that he kept even after being robbed in Italy and having his underwear exposed?
Photographs & Text by Soichiro Matsuzaki
[Article published on January 3, 2024]
My Encounter with Rolex
The first Rolex I bought was a Submariner Ref. 16610LV. It was the first model with a green bezel, released at Baselworld in 2003 to commemorate the Submariner's 50th anniversary, and cost less than 60 yen. I had been covering the Basel Fair (later Baselworld) since 1995, but for a long time, the Rolex booth was off-limits to anyone except for a select few media outlets, so I was thrilled when I was finally allowed in. Until then, I had only ever looked at the new models on display in the booth's showcase until I was about to burst a hole in my eye.

At the time, I was working for a small publishing company that published magazines such as Esquire Japan, and although the pressure of being appointed as an executive at age 34 and as president at age 42 was immense, I remember that the company was doing relatively well, as I managed to repay several hundred million yen in debt (which I hadn't borrowed myself). I worked myself to death, but money was all I could think about, so during the Heisei era, I was nicknamed "Zenimeter."

With memories of being robbed in Italy
After leaving Esquire in 2004, he traveled to Germany several times for a contract to publish the Japanese edition of Chronos (Editor's note: Matsuzaki originally started publishing in Japan in partnership with the German magazine Chronos (now WatchTime)), and he also traveled to Italy and the Netherlands for fun.
It was during this time in Naples, Italy, that I encountered my first watch robbery. The target was the aforementioned Ref. 16610LV. When I got off the express train in summer Naples, the tourists were staring at me with a stubborn gaze. The cheap hotels had no air conditioning, and the city was charming but dangerous. I wandered into a forbidden Spanish district hoping to take some photos, and was attacked by a robber on the day I arrived in Naples.
In a scuffle, I fell to the ground, and the neighborhood wives screamed and cried out in delight as the robber quickly fled. Luckily, I managed to keep my Submariner on my wrist. Panicked, I took off my watch and put it in my front trouser pocket, and just as I was about to leave the Spanish quarter, the same robber attacked me again. There was another scuffle, several bicycles fell over, and the neighborhood wives screamed and cried out in delight. I thought they'd taken my watch in the second attack, but it had gotten stuck deep in my pocket and was safe. However, in the scuffle, my trousers were ripped to shreds, and I was left completely exposed in Naples.

On the express train back to Florence from Naples, where I had just had such a terrible experience, the husband of the Italian couple sitting in front of me kept staring at my Submariner. He must have been staring for about 30 minutes. Unable to bear it any longer, he asked, "Where did you buy that watch and how much did it cost?" This question made me realize once again that Italians love Rolex.
Later, I started a company to publish the Japanese edition of Chronos, but I didn't have enough money so I sold my watches. I kept the Submariner that hadn't been stolen, though. I still have it today.
My current favorite Rolex

I've bought many more watches since then, including a few Rolexes. My current favorite is the Oyster Perpetual Submariner Date, Ref. 126619LB. It's heavy because it's white gold, but the Glidelock extension system is incredibly convenient, allowing me to adjust it to the perfect fit even if my wrist is slightly swollen. The blue Chromalight (Super-LumiNova) glows differently from other companies' green luminous paints, giving me a little satisfaction for the few seconds it takes to light up when I get home. Best of all, it looks just like stainless steel. Only one person in the watch industry has ever pointed out that it was gold, so I'm confident I'd be fine wearing it to Naples again. Incidentally, I keep my collection in a bank safe deposit box.

As a watch magazine, it also mentions specifications.
The movement used in the "Green Sub," the Cal. 3135, was a classic that was produced for around 27 years from around 1988. However, in 2015 it was replaced with the new Cal. 3235, which extended the power reserve from approximately 48 hours to approximately 70 hours. The date can now also be changed at any time of day. Whether you're in Japan, on a plane over the Pacific Ocean, or in the middle of the night or early morning, you no longer have to worry about the time when changing the date.
The accuracy is advertised as -2 to +2 seconds per day when shipped from Switzerland, and having worn it every day for the past month, I have experienced its truly amazing accuracy. The escape wheel is manufactured using the latest "LIGA" technology, and magnetic resistance has also been improved. Rolex has continued to lead other companies in basic performance. However, Omega's recent pursuit seems impossible to ignore, and I am thinking of buying something from Omega.




