Based on the brand's data, we have announced the top 5 most popular Maurice Lacroix products for 2024. The company boasts a highly popular "Icon" collection, and the Icon collection was once again strong this year.
Text by Tsubasa Nojima
[Article published on January 22, 2024]
Top 5 Maurice Lacroix Popularity Rankings for 2024
Maurice Lacroix is a Swiss luxury watch brand founded in 1975. Initially, the brand contracted out the production of watches for other companies, but eventually began manufacturing its own brand of watches. Today, the brand offers collections such as the "Masterpiece," which allows you to enjoy the movement of a mechanical watch, and the "Pontos" diver's watch. The "Icon" is particularly popular among these collections. While incorporating the design codes of the "Calypso" that debuted in the 1990s, the Icon has been updated for modern times, and with its six-tab bezel and integrated bracelet case structure, it has literally become the "icon" that symbolizes Maurice Lacroix, achieving great success. This time, we will be announcing the brand's popularity ranking for 2024.
No. 5: Aikon Automatic Skeleton, Ref. AI6007-SS002-030-1
A skeleton watch that reveals the movement's structure in detail. Enjoy the dynamic movement design while retaining its iconic features. Automatic (Cal. ML135). 26 jewels. 28,800 vph. Power reserve of approximately 38 hours. Stainless steel case (39mm diameter, 11mm thick). Water resistant to 20 bar. Price: 586,300 yen (tax included).
This model stands out among Maurice Lacroix's iconic collection, Icon. The sapphire crystal dial allows the movement inside to be viewed from the dial side. The movement's base plate is skeletonized with numerous curves, allowing viewers to enjoy the movement of the balance wheel and the winding of the mainspring through the gaps. While skeleton watches often have poor visibility due to their design, this model features luminous indices that ensure clear reading of the time. The see-through back allows the movement to be viewed from the back side as well.
The case is a modest 39mm in diameter. The iconic six-tab bezel and sharp integrated bracelet make it easy to wear both on and off the job. Its water resistance of 20 bar ensures it can be used outdoors without hesitation.
4th Place: "Icon Quartz Date 40mm" Ref. AI1108-SS002-430-1
This model is equipped with an easy-to-use quartz movement. The sun-brushed dial and slender indexes create an elegant impression. Quartz movement. Stainless steel case (40mm diameter, 9mm thick). Water resistant to 10 bar. Price: 168,300 yen (tax included).
This ICON features a quartz movement. The blue sun-brushed dial lacks the ICON's signature grid pattern and features thinner indices, giving it a slightly dressier look. The hour and minute hands are coated with Super-LumiNova, making it easy to read the time in the dark. A date display at 3 o'clock adds to its practicality.
The case diameter is 40mm. Because it is equipped with a quartz movement, it is only 9mm thick, making it more comfortable on the wrist. It has a screw-down crown and is water resistant to 10 bar.
Being a quartz watch, it has practical features such as less time-setting effort compared to mechanical watches and theoretically superior shock resistance. The Icon quartz model offers a lineup to suit user preferences, including a simple three-hand model like this one, as well as chronograph models, a wide range of dial colors, and the "Icon #TIDE" model made from upcycled ocean plastic.
3nd Place: AIKON Automatic Date 42mm, Ref. AI6008-SS002-330-1
This model has a particularly basic design among the many Icon models. The calm black dial is easy to use in business situations. Automatic movement (Cal. ML115). 26 jewels. 28,800 vph. Power reserve of approximately 38 hours. Stainless steel case (diameter 42mm, thickness 11mm). Water resistant to 20 bar. Price: 346,500 yen (tax included).
This basic automatic watch features a 42mm case. The black dial creates a chic impression that is also suitable for business settings. The grid pattern on the dial is a Clous de Paris decoration, giving the dial a three-dimensional look. The indexes are all bar-type, with double indexes at 3, 6, 9, and 12 o'clock for improved readability. The hour and minute hands are slender pencil-shaped. Luminous paint is applied to ensure visibility in dark places.
The case features a sharp design with both hairline and polished finishes. You can enjoy the way the polished parts sparkle with every movement of your wrist. The case and bracelet are integrated into one piece, creating a smooth, continuous design that is also appealing.
The movement is the Cal. ML115, based on a reliable general-purpose machine. The see-through back allows you to see the rotor and balance wheel movement, as well as the circular graining, collimason, and Côtes de Genève decorations.
2nd Place: AIKON Automatic Date 42mm, Ref. AI6008-SS002-430-1
The third-place model comes in a variety of colors. Both black and blue are versatile colors that can be worn in any situation. Perhaps this reflects the versatile character of this iconic watch. Automatic movement (Cal. ML115). 26 jewels. 28,800 vph. Power reserve of approximately 38 hours. Stainless steel case (42mm diameter, 11mm thick). Water resistant to 20 bar. Price: 346,500 yen (tax included).
Coming in third place is a color variation model of the Aikon Automatic Date 42mm. As expected, the classic model seems to have a strong following. This model features a refreshing blue dial, making it more suitable for casual wear than the third-place model. Its basic features, such as the Clous de Paris-decorated dial, polished and hairlined case with six tabs, and movement, are as mentioned above. It is water resistant to 20 bar, so it can be worn without worrying about bad weather.
As is common to the collection, the bracelet is equipped with an easy-change system, which allows you to easily separate the bracelet from the case by operating the lever on the back. By purchasing a strap that fits your size, you can easily change the strap to suit your mood or the occasion. A wide variety of straps are available from the brand, including leather and rubber.
1st Place: "ICON Manual Club Japan Edition" Ref. AI7007-SS00E-430-C
This hand-wound icon was created in collaboration with ML Club Japan founder Koji Nakazawa. Every detail, including the dial decoration, has been meticulously crafted. Hand-wound (Cal. ML145). 18 jewels. 28,800 vph. Power reserve of approximately 42 hours. Stainless steel case (39mm diameter, 10mm thick). Water resistant to 10 bar. Limited to 500 pieces worldwide. Price: 364,100 yen (tax included).
Taking the top spot is the Aikon Manual Club Japan Edition, which was just released in December 2024. This is a limited edition model created in collaboration with Koji Nakazawa, founder of ML CLUB Japan, the official Maurice Lacroix watch club. Its greatest feature is that it is equipped with a manual-winding movement, which allows you to enjoy winding the mainspring every day.
At first glance, the design appears to be the same as existing automatic models, but the height of the Clous de Paris decoration on the dial has been increased from 0.08mm to 0.16mm, allowing for a more three-dimensional look. Additionally, as it is a no-date model, it also features a symmetrical layout.
The case is equipped with a manual-winding movement, making it 10mm thick, 1mm thinner than the automatic model. In addition to the stainless steel bracelet, a blue leather strap is included. The easy-change system allows you to easily change the strap and enjoy it.
