Introducing all of Citizen's new watches for 2025!

Here's a look at the new watches Citizen has announced for 2025. From The Citizen, which features an even more original dial, to the Eco-Drive One and XC, which feature the new Duratect "Amber Yellow" exterior, this year's lineup is diverse and appealing.

"The Citizen" with a metallic dial

　Two new models with metallic dials have been announced for The Citizen, which is equipped with Eco-Drive. The movement is the light-powered Eco-Drive Cal. A060. Many previous models have used materials such as polycarbonate and washi paper to allow light to pass through the dial. However, it has been difficult to use materials like metal, which block and reflect light.

　The dial of this model is made of polycarbonate with a painted finish to recreate a metallic texture. Two models are available: silver and black, both featuring a dynamic eagle feather pattern. This model follows the limited edition Ref. AQ4100-57M, which will be released in 2024 and features a blue metallic dial, and both models will become part of the regular lineup.

　The Cal. A060 movement, which has been used in many models to date, boasts high accuracy of ±5 seconds per year. The case is made of Citizen's proprietary Super Titanium, ensuring a light and comfortable fit. The surface is also coated with Duratect Platinum for increased scratch resistance.

"The Citizen" 30th anniversary model also released

　The Citizen, which was launched in 1995 as "a watch that accompanies you through life," is celebrating its 30th anniversary this year, and to commemorate this, two limited edition models have been added to the Iconic Nature Collection. Inspired by the delicate Japanese sensibility of using the word "okashi" to describe moving events, such as landscapes that people find beautiful in their daily lives or the changing of the seasons, as seen in Japanese classics, the collection features models that depict the charm of nature on washi paper dials with a "blurred" or "faded" effect.

　Both models feature titanium cases and the colors of the Duratect surface hardening technology and dials are designed to express the scenery of Japan's four seasons. The Ref. AQ4106-00A, finished with Duratect Sakura Pink, is based on the theme of "Scenes at Dawn in Spring," with the dial depicting soft clouds drifting in the early morning light as the sun shines brightly. The colors, resembling both the sky and cherry blossoms, are applied to Unryu paper, which has a unique pattern made from long fibers, adding a touch of character.

　The Ref. AQ4100-22L, with Duratect Platinum, is based on the theme of "Summer Night Scenes," and depicts the moonlight reflected on the surface of a river by layering a gradation of indigo-dyed Japanese paper in a striking Japan Blue. The gold-colored second hand, reminiscent of the trail of light from fireflies flying along the riverbank, captures the tranquility of a summer night in its design.

New colors for the Eco-Drive One small seconds model

　Two new color models have been added to the ultra-thin Eco-Drive One, which is equipped with the Eco-Drive movement Cal. 8845, which is just 1mm thick, and has a finished watch thickness of just 4.5mm. Both models feature stainless steel cases treated with Duratect, a surface hardening technology that enhances scratch resistance, and are finished in a new amber yellow color that matches the classic dial design with a small second hand.

　The other model features a subdued bottle green dial combined with Arabic numerals. The center of the dial and the small seconds hand are adorned with checkering reminiscent of guilloching, while the edges of the dial are flat, adding a three-dimensional feel to the slim model. The hour and minute hands are leaf-shaped, enhancing the classic impression. This model is available exclusively at Citizen Flagship Stores and Citizen Premium Doors, and is limited to 160 pieces worldwide.

　The other model features a flat, glossy black dial with bar indexes. Different finishes are used around the dial and small seconds, and at the center of the hour and minute hands, adding a three-dimensional effect while ensuring legibility.

　The new Duratect color, Amber Yellow, is a subdued yellow gold color that is coordinated with the bottle green and black dial to create a classic finish. The crocodile leather strap also matches the classic image of this watch.

Citizen Attesa's first ceramic bezel

　Two new models have been added to the Citizen Attesa ACT Line, which supports globally active businessmen with the latest technology, featuring ceramic bezels, a first for Attesa.

　This watch features a combination of different materials: a ceramic bezel and a Super Titanium™ case. Super Titanium™ is a titanium material that has been treated with Duratect, a surface hardening technology, making it approximately five times harder than stainless steel and highly scratch-resistant. 2025 marks the 55th anniversary of Citizen becoming the first company in the world to use titanium for the exterior of a watch, and that knowledge has been poured into Super Titanium™.

　The overall styling combines a dark gray ceramic bezel with a hairline finish and a case with accentuated octagonal edges, with edgy push buttons and button guards that echo the case design.

　The Cal. F950 movement is Citizen's top-of-the-line Eco-Drive GPS satellite-wave watch, achieving the world's fastest time accuracy of just 3 seconds for an analog light-powered GPS satellite watch when receiving time information alone. Not only can it accurately adjust the time even in different time zones, but its rich functionality, including dual time display, chronograph function, alarm, and perpetual calendar, are also part of its appeal.

　A three-hand model has also been added, sharing the same design image. The simple display and thick hour and minute hands improve visibility, and the automatic time correction function via radio wave reception and perpetual calendar make this a highly practical model.

　The dial has a textured finish reminiscent of titanium rough stones, which not only adds a three-dimensional effect but also creates a contrast with the flat case finish and hairline-finished bezel.

Citizen Campanola "Cosmosign" captures the dawn

A limited edition Campanola Cosmosign model has been released, with a color scheme inspired by the moment the horizon lightens slightly at dawn. The Cosmosign features a precisely designed constellation dial, recreating the movement of the starry sky as seen from 35 degrees north latitude.

　The watch's cover is based on a blue that evokes night, with a yellow gradation reminiscent of dawn from 4 o'clock to 8 o'clock. The hour, minute, and second hands are also a matching gold color. The accompanying strap is made of black crocodile leather with yellow stitching, representing the pre-break dawn sky. As with previous models, the star chart features a meticulously printed reproduction of 1027 stars of magnitude 4.8 or higher, as well as 166 nebulae and star clusters. The combination of the coloring and strap allows the entire watch to express its theme.

　This work will be available exclusively at Citizen Flagship Stores and Citizen Premium Doors, and will be limited to 200 units.

Citizen Promaster Cal. E365 model

　Introducing the new Promaster Eco-Drive Professional Diver 300m, a high-performance diver's watch that follows the design of the Promaster Eco-Drive Diver, a popular and highly practical tool watch, and is waterproof for saturation diving to 300m.

　The circular case shape, crown and crown guard at the 4 o'clock position, bezel with large notches for improved operability, and large hands and indexes for improved visibility are design codes carried over from previous models.

　The upgrade over the previous model is the Eco-Drive movement, Cal. E365. When fully charged, it can run for about a year (the movement's name includes the 365 days) without receiving light, which not only improves reliability when diving, but also makes it highly practical.

　The watch is equipped with a helium escape valve for saturation diving, and the case diameter is 46.0mm and thickness is 16.3mm to withstand high water pressure. Two colors, black and red, are available for release, both with a gradation that becomes darker towards the 6 o'clock position, evoking the deep sea.

Citizen Series Eight: A refreshing new color model

The edgy "831 Mechanical" from the "Citizen Series Eight" series has been joined by a new ocean-themed limited edition model, limited to 1800 pieces worldwide. The refreshing ice blue dial features a geometric pattern, representing the clear ocean sparkling in the sunlight.

　The case and bracelet are similar to those of previous models, and the octagonal case and bracelet, inspired by the series name, are designed to emphasize geometric straight lines and surfaces. The finished watch is 10.6mm thick, and the short links make it comfortable to wear thanks to the combination with a bracelet that fits snugly to the wrist.

　In addition, it is equipped with Class 2 magnetic resistance, which means that it maintains its performance even when brought up to 1 cm from devices that emit magnetic fields, such as smartphones and tablets, making it a model that has the basic performance required in modern times.

Citizen Series Eight in collaboration with ABARTH

　Abarth, a sports car brand with many enthusiastic fans, and Citizen have announced the "Series Eight 870 Mechanical Abarth Collaboration Model." Abarth is an Italian car manufacturer famous for its scorpion emblem, and produces emotional and exciting sports cars.

　This collaboration model was born from the shared desire between Abarth and Citizen to create a watch that is both practical and emotional for today's world. The base model is the Series Eight 870 Mechanical, and it features "double magnetic resistance," meaning that it can maintain its performance in most cases even when brought within 1cm of a magnetic device such as a smartphone.

　The dial of this collaboration model is made of carbon, an essential material for modern sports cars, with a design that highlights its woven texture. The second scale and second hand are red, reminiscent of cockpit meters, and a scorpion emblem is placed at the 6 o'clock position. The case and bracelet are a dark gray that complements the carbon dial, giving the overall look a sporty look, and the Abarth emblem is also featured on the case back. This model will be limited to 150 pieces worldwide.

The mysterious Citizen Exceed

Two limited edition models based on the theme of space and the night sky have been added to the Exceed series. While the two models share a basic design and theme, they feature dials that incorporate different techniques, resulting in very different impressions.

　One model features a deep blue dial inspired by the nebulae of distant space seen through a telescope. The center of the dial features numerous stars and gradations reminiscent of the shades of light they emit, leading to the flat outer edge of the dial. The faceplate is made of black-dyed shell, and the unique texture of the shell is visible through the transparent caseback, adding a mysterious accent to the piece. Also noteworthy is the silver-colored indexes and hour and minute hands, which give the watch a more refined look.

　The other model depicts the moon floating in a pitch-black night sky. The center of the dial features a full moon made of mother-of-pearl with radially embossed patterns, while the gold-colored indexes and hour, minute, and second hands are finished to resemble moonlight. The contrast between the mother-of-pearl, which changes appearance depending on the angle you look at it, and the outer edge of the dial is effective, capturing the mysteriousness of the moon floating in the night sky.

"HINODE COLLECTION" to start a new year

　The four models of the "HINODE COLLECTION" were announced to coincide with the start of 2025. This collection is a cross-brand collection based on a single theme, different from the traditional brand development that was categorized around functionality and design, and the lineup makes striking use of gold color to commemorate the start of the new year. All models also have in common the fact that they are equipped with light-powered Eco-Drive and the dials are made of recycled polycarbonate, a sustainable material.

Exceed Eco-Drive Radio Controlled Watch Direct Flight

　The dressy three-hand model "Exceed Eco-Drive Radio-Controlled Watch Direct Flight" Ref. CB1144-60E features a black dial with a swirling pattern in the center and gold glitter. At the 3 and 9 o'clock positions, gold maki-e patterns are placed, evoking the image of the first sunrise of the year spreading across the horizon. Additionally, a gold ring (circle) around the periphery of the sapphire crystal represents the bond between people.

Attesa ACT Line Eco-Drive Radio-Controlled Watch Direct Flight

　The Attesa ACT Line Eco-Drive Radio-Controlled Direct Flight Ref. AT8184-57E, designed to support businessmen with its advanced functions, combines sporty styling with a dazzling gold finish. The clean black dial features gold glitter, evoking the image of stars shining at dawn. The exterior is made of Duratect Platinum, which adds a brilliant shine that rivals the gold color of the dial.

Citizen "Citizen Collection Eco-Drive Radio Controlled Watch Direct Flight"

The Citizen Collection Eco-Drive Radio Controlled Watch Direct Flight Ref. CB5879-53E is also a model with a sporty design. Compared to the Ref. AT8184-57E, it has a more rounded overall shape, a larger gold-colored area, and gold-colored push buttons and crown, giving it a soft and glamorous impression.

Citizen "Xrossea Hikari Collection Eco-Drive Radio-Controlled Watch Titania Happy Flight"

The "Xrossea Hikari Collection Eco-Drive Radio-Controlled Watch Titania Happy Flight" Ref. ES9497-53E is a women's model crafted in a gold color called Duratect Sakura Pink. The entire dial is infused with gold glitter and is set with lab-grown diamonds, expressing hope and excitement for the new year. The lab-grown diamonds are set in square and round settings, adding variation to their sparkle.

All-black Citizen xC

　Two new limited edition models of the "Xrossea" have been added, featuring an elegant and dignified design in black. Both are monotone black, but combine glossy and matte textures to create an impression that harmonizes dressiness and casualness. The dial, case shape, and bracelet all have a cool and handsome impression with a feminine softness, making them easy to incorporate into any outfit.

　Additionally, the dials of all models are inlaid with glitter running vertically, adding a touch of sparkle to the monotone black. Equipped with a light-powered Eco-Drive movement, the watches are multi-station radio-controlled watches that receive radio signals from four regions around the world (Japan, China, Europe, and North America), with the names of cities in each time zone inscribed around the outer edge of the dial. A gold heart mark is set in the "Tokyo" position, making these models cool yet playful.

New "Cross Sea" products designed for people with metal allergies

　A new product has been announced for the "Xrossea Hikari Collection," which uses the new color "Duratect Amber Yellow" (hereinafter "Amber Yellow"), a new color for the Duratect surface hardening technology. While regular gold plating uses nickel, which can cause allergies, Amber Yellow does not use nickel, and instead achieves the gold color using a niobium-titanium alloy.

　The name Amber Yellow comes from amber, which is fossilized tree sap, and symbolizes its gentleness on the skin, high hardness, and beautiful appearance. Just like amber, which takes many years to form, the name was created with the hope that "you will grow to love it with years of use."

　Duratect's hardness is increased by layering multiple layers on top of the material, creating a unique color. The manufacturing conditions have been adjusted to create an amber yellow color that blends well with the skin and is a subdued gold color that can be easily matched to a variety of scenes, creating a classical atmosphere that differs from the image of traditional gold. Furthermore, amber yellow boasts the highest level of hardness among Duratect materials, achieving approximately 10 to 20 times the scratch resistance of regular gold plating.

　The new model features a design that brings out the charm of amber yellow. It features a slender bezel inspired by a halo of light and a glossy mother-of-pearl dial. The indexes at 12, 6, and 9 o'clock feature three-dimensional round and diamond-shaped cut parts, and the crystal is engraved with a "milgrain ring" that resembles grains of light, expressing the gentle spread of light that shines through.

New "Cross Sea" watch with a lustrous white mother-of-pearl and silver case

　The lineup also includes new models that share the same design as the amber yellow model. The thin bezel, a feature of the hikari collection, is inspired by a ring of light, with three-dimensional indices at 12, 6, and 9 o'clock to express the spreading of light. The crystal is engraved with a "milgrain ring" that resembles grains of light, and together with the white mother-of-pearl dial, this model's unique design incorporates the changing appearance of its appearance with light. The case is also made of Duratect Platinum, giving it a bright and shining silver color.