Introducing all of Rolex's new watches for 2025!

Watches & Wonders Geneve will be held in Geneva, Switzerland from April 1, 2025. This year, over 60 brands will be exhibiting, the highest number ever. Among them, the new releases from the watch brand that is attracting the most attention are those from Rolex. Many readers have likely been guessing what kind of watches will be released based on the teaser video released by the company in advance. This article will introduce all of Rolex's new watches. The highlight is the new collection, the Oyster Perpetual Land-Dweller.

Rolex 2025 New Release ① "Oyster Perpetual Land-Dweller"

The new Rolex Oyster Perpetual Land-Dweller was born under the slogan "A watch for those who are creating the world of tomorrow." The bracelet is smoothly integrated with the case, and the dial features a hexagonal pattern, giving it an atmosphere not seen in recent Rolex models.

　However, many users may find this case and bracelet design nostalgic. Rolex itself noted that it had adopted a similar style for its quartz model in 1969 and the Datejust in 1974, and stated in a press release that it had reinterpreted that style in the Land-Dweller.

　The bracelet is also distinctive. Developed specifically for the Land-Dweller and named "Flat Jubilee," it features a squared-off shape with fine links like the Jubilee bracelet, with polished center links and link edges, and satin-finished surfaces elsewhere. Another notable feature is the use of a patent-pending attachment system designed for robustness and durability. This model also features a patented ceramic insert, a first for Rolex, which protects the spring bars that secure the bracelet to the caseband.

　The dial motif was cut with a femtosecond laser. The same laser was used to etch the delicate lines of the grooves separating the cells. The Arabic numerals at 6 and 9 are inspired by the Air-King. The platinum case is available with an ice blue dial, while the white Rolesor or 18K Everose gold models feature an intense white dial. A model with all indexes set with diamonds has also been released. The ice blue dial features a sunray finish, while the intense white dial features a fine satin finish.

　The new Land-Dweller has a new exterior, but what's even more surprising is that it is equipped with the newly developed automatic movement, Cal. 7135. Rolex has filed 32 patents for this model, 18 of which are specific to this collection, and a further 16 are related to the movement.

　The Caliber 7135 is an evolution of the Caliber 7140 used in the 1908, with a high-beat movement of 36,000 vibrations per hour. Furthermore, instead of the traditional Swiss lever escapement, it is equipped with a new escapement that Rolex calls the "Dynapulse escapement."

　While Rolex has previously used blue Parachrom material for the escapements of its men's models, this new escapement uses a silicon sequential distribution escapement, transmitting power through rotational motion. While similar in structure to a natural escapement, it has a unique mechanism. The two uniquely shaped gears seen in the image are the distribution wheel, and the gear meshing with them is the transmission wheel. This Dynapulse escapement activates the impulse rocker that maintains the vibration of the balance wheel. Instead of sliding like a Swiss lever, the differential rotational motion of the two gears interacts with each other, reducing energy consumption and maintaining high efficiency. Because it's silicon, it's also resistant to magnetism.

　The oscillator also symbolizes Rolex innovation. The balance wheel, seen in the video, is made from Rolex-patented high-tech ceramic, a material used exclusively in the manufacture of this balance staff, which requires exceptional rigidity and strength. Like the dial pattern, it was cut with a femtosecond laser. The balance wheel is made of brass, an alloy optimized by Rolex that, like ceramic, is highly resistant to magnetic fields.

　The balance spring has been replaced by a Syloxi hairspring, replacing the Blue Parachrom used in previous men's models. The coil shape has been improved and it is now thicker for greater rigidity. This hairspring is an essential component for the high-beat movement, which beats at 36,000 vibrations per hour.

　Two optimised shock absorbers, high-performance Paraflex shock absorbers that cushion the balance staff and allow it to rotate smoothly and regularly in any orientation, are also included, along with an improved leaf spring that returns the balance staff to its normal position after an impact.

　Of course, it should also be noted that this is a high-precision chronometer certified watch.

　This revolutionary movement can be seen through the transparent case back. Rolex has not adopted many "see-through" cases, so there will be many fans who would like to see this newly developed movement with their own eyes.

　The Land-Dweller is available in 10 different models, each with a case size of 40mm or 36mm.

Rolex 2025 New Release ② "Perpetual 1908"

　In 2023, Rolex announced the Perpetual 1908 (hereafter referred to as 1908) as a new, dressy collection. The number 1908 refers to the year Rolex was officially registered as a trademark in Switzerland. The new 2025 model from the 1908 collection features a bracelet, a first for the collection, and exudes a dazzling yet somewhat retro feel.

　This Settimo bracelet, made up of seven rows of 18K yellow gold links, was developed exclusively for the 1908. It not only has an elegant and sophisticated appearance, but also provides a comfortable fit. The shining polished surface will make it stand out on the wrist.

　The movement used is the same as the existing model, Cal. 7140, which can be viewed through the transparent case back.

　In addition to the intense white dial, an intense black dial variation was also released at the same time.

Rolex 2025 New Release #3: Oyster Perpetual GMT-Master II with Left-Hand Crown

　The Ref. 126720VTNR is a stainless steel model of the Oyster Perpetual GMT-Master II, released in 2022, featuring a "left-handed" design not seen in Rolex watches in recent years. Now, an 18K white gold version of this much-talked-about style has been released, complete with a green dial.

　This style has been treated as "lefty" because the crown, which is usually located at 3 o'clock, has been moved to the 9 o'clock position, although Rolex has not officially announced it as being for left-handed people. Perhaps in light of its popularity, a variation has been added to the new model. Like the previous model, it is equipped with a two-tone black and green Cerachrom bezel, but the dial is now green. However, this green is not lacquered brass, but is made from Cerachrom. I haven't seen the actual watch so I can't say for sure, but like the Cerachrom bezel, the dial will likely have a luxurious sheen.

　The movement used is the same as the previous model, the Cal. 3285. Despite the crown being inverted to the 9 o'clock position, the movement is still highly accurate and chronometer-certified.

　Although a Jubilee bracelet version of the stainless steel model has also been released, this model is only available with a three-row Oyster bracelet.

Rolex 2025 New Release #4: Oyster Perpetual GMT-Master II Tiger Iron Dial Model

　In recent years, Rolex has been incorporating precious stones and rare minerals into its dials, and for 2025 they are releasing a special edition model that evokes the Earth.

　The new model features Tiger Iron. This metamorphic rock, used for the first time by Rolex, has a complex structure and is composed of three types of minerals: Tiger's Eye, Red Jasper, and Silver Hematite. Its unique pattern and gold and orange hue create a mysterious look that is unlike anything artificial, and when combined with the 18K Everose gold exterior, it creates a unique presence.

　Also, a GMT-Master II model with a tiger iron dial has been released in 18K yellow gold.

Rolex 2025 New Release #5: Cosmograph Daytona with Turquoise Dial

　The beloved Cosmograph Daytona also sees the addition of several new dials. The most eye-catching of these is the turquoise blue dial, which was also a hot topic with the Oyster Perpetual for a while.

　This sophisticated piece features a contrast between the bright turquoise blue lacquer and the black in-dial with a snail pattern. The exterior is made of 18KYG and is paired with a robust and flexible Oysterflex bracelet.

　The Cerachrom bezel insert, which features a tachymeter scale, is PVD-coated with a thin layer of platinum, creating a sporty yet luxurious finish.

　The retail price is 5,491,200 yen (tax included). It is expected to be a rare model, but it is a new model for 2025 that is worth seeing in person.

　Additionally, a green dial has been added to the Oyster Perpetual Sky-Dweller.

Rolex 2025 New Release 6: Oyster Perpetual

The Oyster Perpetual now comes with a new Oyster case and three distinctive colors: a muted lavender, a warm sand beige, and a fresh pistachio green.

　All three colors are lacquered, giving them a matte texture not found in the current model. Regarding the new colors, only the Oyster Perpetual 41 has been added with sand beige and pistachio green, while the other models have all three colors. Perhaps due to the change in the case, other color dials have also been released as "new" models.

　The Oyster clasp has also been slimmed down. If the clasp is bulky, it can get in the way of desk work or feel uncomfortable when wearing it. The slimmer clasp makes it easier to use daily.

　As before, the Oyster Perpetual 41 and 36 are equipped with the Caliber 3230, while the Oyster Perpetual 34, 31, and 28 are equipped with the Caliber 2232. All models meet the standards of a Superlative Chronometer and demonstrate excellent precision.

Rolex 2025 New Release #7: Oyster Perpetual Datejust 31

The Oyster Perpetual Datejust 31 now features a new red ombré dial, reminiscent of "the last rays of sunlight breaking through the horizon at dusk." The ombré dial is a PVD dial design that follows the style introduced by Rolex in the 1980s and reintroduced in 2019. Its distinctive feature is that the color gradually darkens in the center, becoming jet black as it approaches the periphery. While this was only available on the Day-Date in 2019, this flame-like color has now been used on the Datejust, and for the first time on an ombré dial.

　This watch features an eye-catching red and an elegant gradation. Rolex has offered a wide variety of dial variations, but the 18K yellow gold case, the President bracelet that has only been used on the Day-Date and some Datejust models, and the luxurious feel of the diamonds set in the bezel and indexes make this a very special watch.

　In addition, red ombré dial variations have been added to the fluted bezel model and the 18K white gold case model.

　The movement used is Cal. 2236, which is also certified as a high-precision chronometer, and is equipped with a magnetically resistant Syloxi hairspring and a high-performance shock-resistant Paraflex shock absorber, making it a practical watch that can be worn every day despite its luxurious design.

Bonus: Photos from the Rolex booth at Watches & Wonders Geneva 2025