As a small maison, H. Moser & Cie. has forged its own path and produced timepieces brimming with ingenuity. Many discerning watch enthusiasts look forward to the brand's new models every year. This year's Watches & Wonders also saw a lineup of timepieces that pleasantly exceeded our expectations. The most eye-catching was the "Pop Collection."
H. Moser & Cie. 2025 New Release① "Endeavour Small Seconds Concept Pop" 6 Models
H. Moser & Cie. has launched a new collection, the "Pop Collection," which puts the spotlight on gemstones, which have timeless appeal and value, along with 18 limited edition models. The term "gems" encompasses a vast array of types and a wide range of appeal. H. Moser & Cie. today maintains its stance as a brand that questions the status quo, reconsidering decorative minerals known as "gems" to discover new allure and inject energy into the dials of this collection.

The keyword that describes H. Moser & Cie.'s designs in recent years is "minimalist philosophy." By eliminating even logos and indexes and using monochromatic fumé dials, the brand has been able to create a unique appeal. The Pop collection is based on the popular Endeavour and follows the same minimalist philosophy as before, but combines two materials to create bold coordination that allows the colors of each to react chemically.
The Pop collection is comprised of six color combinations, each of which is reversed in three different combinations of two colors (materials). For each color combination, three limited edition models are available: a small second model, a flying tourbillon model, and a minute repeater model, for a total of 18 models in the collection.

Automatic movement (Cal. HMC 202). 27 jewels. 21,600 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 38.0 mm, thickness 10.4 mm). Limited to 28 pieces worldwide. Estimated price: 5,676,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic movement (Cal. HMC 202). 27 jewels. 21,600 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 38.0 mm, thickness 10.4 mm). Limited to 28 pieces worldwide. Estimated price: 5,676,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic movement (Cal. HMC 202). 27 jewels. 21,600 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 38.0 mm, thickness 10.4 mm). Limited to 28 pieces worldwide. Estimated price: 5,676,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic movement (Cal. HMC 202). 27 jewels. 21,600 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 38.0 mm, thickness 10.4 mm). Limited to 28 pieces worldwide. Estimated price: 5,676,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic (Cal. HMC 202). 27 jewels. 21,600 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 38.0 mm, thickness 10.4 mm). Limited to 28 pieces worldwide. Estimated price: 726 million yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic (Cal. HMC 202). 27 jewels. 21,600 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 38.0 mm, thickness 10.4 mm). Limited to 28 pieces worldwide. Estimated price: 726 million yen (tax included). Scheduled to arrive in Japan in June 2025.
The three color (material) combinations are "Burmese jade x pink opal," "lapis lazuli x lemon chrysoprase," and "turquoise x coral." Because each material is naturally occurring, it is common for there to be individual differences that affect the design, but H. Moser & Cie. has selected the stones for this collection with the utmost rigor in terms of both color intensity and transparency.
The Endeavour Small Second Concept Pop is a model with a stainless steel case and the automatic movement Cal. HMC 202, and six models are available, each with a dial based on a different gemstone. The small seconds section is characterized by a combination of complementary materials, and the Ref. 1202-1205 combines the soft green of Burmese jade with a small seconds dial made of pink opal, a color that is nearly complementary to the color of the other, creating a minimalist yet impactful look.
Despite its compact case diameter of 38.0mm, the minimalist design with indices and the wide dial allow the jewels used on the dial to shine through. The case back allows one to admire the 18K gold rotor of the Cal. HMC 202 and the extremely high level of finishing applied to the movement, which are important elements of this minimalist design. Each model is limited to 28 pieces worldwide.
H. Moser & Cie. 2025 New Release ② "Endeavour Tourbillon Concept Pop" 6 Models

The flying tourbillon model "Endeavour Tourbillon Concept Pop" is fitted with the automatic movement Cal. HMC 805 in a 40.0mm diameter stainless steel case and features a flying tourbillon at the 6 o'clock position.
Each of the six models features a unique gemstone as the base of the dial, with a matching gemstone arranged in a ring shape. The Ref. 1805-1205 features a dark lapis lazuli base with a ring of lemon chrysoprase, adding a touch of bright green to the subdued impression. The rotating axis of the flying tourbillon is placed on top of the ring of lemon chrysoprase, and combined with the dial design featuring indexes, it draws attention to its operation. The flying tourbillon also functions as a small seconds hand, rotating once per minute, allowing viewers to admire the timekeeping of this watch. Each model is limited to five pieces worldwide.

Automatic movement (Cal. HMC 805). 21,600 vph. Power reserve: approximately 72 hours. Stainless steel case (diameter 40.0 mm, thickness 13.5 mm). Limited to 5 pieces worldwide. Estimated price: 13,948,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic movement (Cal. HMC 805). 21,600 vph. Power reserve: approximately 72 hours. Stainless steel case (diameter 40.0 mm, thickness 13.5 mm). Limited to 5 pieces worldwide. Estimated price: 13,948,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic movement (Cal. HMC 805). 21,600 vph. Power reserve: approximately 72 hours. Stainless steel case (diameter 40.0 mm, thickness 13.5 mm). Limited to 5 pieces worldwide. Estimated price: 13,948,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic movement (Cal. HMC 805). 21,600 vph. Power reserve: approximately 72 hours. Stainless steel case (diameter 40.0 mm, thickness 13.5 mm). Limited to 5 pieces worldwide. Estimated price: 13,948,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic movement (Cal. HMC 805). 21,600 vph. Power reserve: approximately 72 hours. Stainless steel case (diameter 40.0 mm, thickness 13.5 mm). Limited to 5 pieces worldwide. Estimated price: 13,948,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic movement (Cal. HMC 805). 21,600 vph. Power reserve: approximately 72 hours. Stainless steel case (diameter 40.0 mm, thickness 13.5 mm). Limited to 5 pieces worldwide. Estimated price: 13,948,000 yen (tax included). Scheduled to arrive in Japan in June 2025.
H. Moser & Cie. 2025 New Release #3: Endeavour Minute Repeater Tourbillon Concept Pop

The minute repeater model, the Endeavour Minute Repeater Tourbillon Concept Pop, is housed in a 40.0mm diameter 18K red gold case and is equipped with the hand-wound movement Cal. HMC 904. The Endeavour Minute Repeater Tourbillon Concept Pop is the only model that features a color coordinated Pop collection, with each jewel used as the base and a matching color applied with lacquer. Six models are available.
The Ref. 1904-0405 features a turquoise base with a flying tourbillon at 6 o'clock and a minute repeater hammer at 10 o'clock. The hammers and the outer periphery of the dial, featuring gongs, are covered in orange lacquer, contrasting with the blue of the turquoise, creating a design that focuses on the operation of the minute repeater. This minute repeater chimes the hours, quarters, and minutes, and with the indexes, the precise time can be known by sound. This concept highlights the appeal of the minute repeater, a special mechanism within watchmaking technology. Each model is a unique piece (limited to one worldwide).

Manual-winding (Cal. 904). 35 jewels. 21,600 vph. Power reserve approximately 90 hours. 18KRG case (diameter 40.0mm, thickness 13.5mm). Unique piece. Estimated price: 56,881,000 yen (tax included). Scheduled to arrive in Japan in June 2025.
H. Moser & Cie. 2025 New Release #4: Streamliner Flyback Chronograph Automatic Frozen

The Streamliner Flyback Chronograph Automatic Frozen, featuring a hand-crafted frosted dial, has been added to the Streamliner collection. Streamliner, which debuted in 2020, is a sporty collection inspired by the streamlined lines of high-speed trains, and is characterized by an organic case shape and the silhouette of the bracelet that connects to it.
The highlight of this watch is the dial. The brass plate is hand-engraved and stamped to enhance the texture. Lacquer is then applied on top to create the gradient "fumé" finish that has become synonymous with H. Moser & Cie. This finish gives the dial a texture reminiscent of mineral crystals, and when combined with the organically shaped case, it brings out the unique charm of this watch.

Automatic movement (Cal. HMC 907). 55 jewels. 21,600 vph. Power reserve approximately 72 hours. 18KRG case (42.3mm diameter, 14.2mm thick). Water resistant to 12 bar. Estimated price: 11,088,000 yen (tax included). Scheduled to arrive in Japan in June 2025.

Automatic movement (Cal. HMC 907). 55 jewels. 21,600 vph. Power reserve: approximately 72 hours. Stainless steel case (diameter 42.3 mm, thickness 14.2 mm). Water resistant to 12 bar. Estimated price: 8,404,000 yen (tax included). Scheduled to arrive in Japan in June 2025.
The watch is equipped with the Caliber HMC 907 automatic flyback chronograph movement, which features central hour and minute hands as well as central chronograph second and minute hands. When the chronograph is activated, the chronograph second hand rotates, and after 60 seconds the chronograph minute hand advances by one minute. It also features a flyback chronograph, which instantly resets the time to zero by operating the pusher and restarts measuring time. These mechanisms, which allow for a chronograph without a subdial, reflect H. Moser & Cie.'s minimalism.
Two models are currently available: one with a midnight blue dial, 18K red gold case and rubber strap, and the other with a matrix green dial, stainless steel case and bracelet.
H. Moser & Cie. 2025 New Release #5: Endeavour Tourbillon Concept Turquoise Enamel

The Endeavour Tourbillon Concept Turquoise Enamel has been announced, incorporating new techniques that further enhance the appeal of the fumé dial, which is synonymous with H. Moser & Cie. Reflecting H. Moser & Cie.'s minimalist philosophy, the dial is devoid of logos and indices, and features a soft gradation of turquoise tones and subtle variations in appearance caused by the subtle unevenness.

Automatic winding (Cal. HMC 805). 21,600 vph. Power reserve approximately 72 hours. 18KRG case (diameter 40.0 mm, thickness 11.2 mm). Estimated price 1342 million yen (tax included). Scheduled to arrive in Japan in June 2025.
This dial is made using Grand Feu enameling, a process in which multiple layers of translucent enamel are applied to a white gold base and then fired at high temperatures. During this process, three types of pigments are used to create new shades of turquoise, and the firing process creates a fumé dial with a unique depth and transparency. The highlight of this piece is the hammered finish applied to the base. This creates variations in the thickness of the enamel due to the unevenness of the hammering, resulting in fine variations in shade, giving this piece its unique look.
This elegant dial is paired with the automatic flying tourbillon movement, Cal. HMC 805. The flying tourbillon, which rotates once per minute, is located at the 6 o'clock position, and the mechanical appeal of the tourbillon is highlighted against the organic and irregular dial.
H. Moser & Cie. 2025 New Release ⑥ "Endeavour Centre Seconds Concept Purple Enamel"

The new Endeavour Centre Seconds Concept Purple Enamel, featuring a purple fumé dial, has been announced, incorporating techniques that further enhance the appeal of Grand Feu enamel. The dial of this model also features a white gold base with a hammered texture and then Grand Feu enamel processing. H. Moser & Cie. calls the color of this model "Purple Haze," which refers to purple smoke, and is a reference to the French word for smoke, "fumé."

Automatic (Cal. HMC 201). 27 jewels. 21,600 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 40.0 mm, thickness 11.2 mm). Estimated price: 4,829,000 yen (tax included). Scheduled to arrive in Japan in June 2025.
To achieve the deep purple haze, six enamel pigments were mixed and applied repeatedly to create a unique gradation, then fired at high temperatures. The resulting transparent finish allows the unevenness of the white gold base to show through, and the variations in the thickness of the enamel layer caused by these unevenness create the varying shades of color that define this piece.
This model is equipped with the automatic three-hand movement, Cal. HMC 201, and features a layout that eliminates even the logo and indices, which maximizes the appeal of the purple haze dial and makes it a model that strongly reflects H. Moser & Cie.'s minimalist philosophy.



