Maurice Lacroix is a Swiss watch brand that combines sophisticated design with high functionality. We will introduce the history of Maurice Lacroix, which has a wide range of attractive collections such as the Aicon and Pontos, as well as recommended models.
What kind of brand is Maurice Lacroix?
Maurice Lacroix is a watch brand founded in Zurich, Switzerland in 1975, known for offering high-quality Swiss-made watches at affordable prices. While inheriting the traditions of Swiss watchmaking, it incorporates unique designs and technological innovations, setting itself apart from other luxury watch brands. With its own factory in the Jura region, where it develops and assembles its movements in-house, the brand produces cost-effective products while maintaining strict quality control.
The reason for Maurice Lacroix's popularity is primarily its balance between price range and quality. When it comes to Swiss-made watches, many are luxury brands, with prices exceeding several million yen. However, Maurice Lacroix is popular with a wide range of people because it is in an affordable price range while still featuring the sophisticated technology and luxurious design of Swiss watches. It is also renowned for its durability and high precision, making it a popular watch that can be used for a long time.
One collection that is particularly noteworthy is the "AIKON" series. This series is based on the design of the "Calypso" collection that was introduced in the 1980s, but is offered as a model with a modern twist. It features a design that incorporates the style of a luxury sports watch, with a stainless steel case and a bezel with six arms that give it a distinctive look. The integrated bracelet form has elements that are common to luxury sports watches such as the Audemars Piguet "Royal Oak" and Patek Philippe "Nautilus," but it also establishes the sophisticated style that is unique to Maurice Lacroix.
Maurice Lacroix also offers a wide range of designs, from classic styles to modern designs. While keeping up with trends, one of its appealing features is that it doesn't simply copy what's popular, but instead creates its own unique brand identity. For example, by using skeleton designs and cases made of different materials such as carbon and bronze, it offers a unique appeal not found in other Swiss watch brands. Some models feature a quick-change system that makes it easy to change straps, and are also highly regarded for their practicality.
They do not compromise on quality, and offer models equipped with manufacture movements. Some models feature chronographs and retrograde movements, making them an attractive choice for watch enthusiasts. By utilizing Swiss watchmaking techniques and pursuing a unique style, they maintain a balance between price and quality, and are highly regarded worldwide.
The Aikon Master Grand Date, released in 2021, is equipped with the Caliber ML331. Its offset hour and minute hands, small seconds, two large date windows, and balance wheel at 8 o'clock are eye-catching. Automatic (Caliber ML331). 43 jewels. 18,000 vph. Power reserve of approximately 50 hours. Stainless steel case (45mm diameter, 15mm thick). Water resistant to 100m. Priced at 1,367,000 yen (tax included).
With these characteristics, Maurice Lacroix has carved out a unique position among Swiss watch brands, making it the perfect choice for those seeking a high-quality watch at an affordable price, and for those who want to enjoy the style of a luxury sports watch. The brand's unique character and timeless design continue to attract the hearts of many watch enthusiasts.
Maurice Lacroix's signature collection
Here we introduce Maurice Lacroix's representative collections, including Icon.
The brand's iconic model, "Icon"
The Icon, which has already been introduced several times, is a modern take on the Calypso, which was introduced in the 1980s, and is a highly popular watch that symbolizes the brand. Characterized by a sporty and sophisticated design, it incorporates the style of a luxury sports watch while retaining its own unique personality, making it popular with many enthusiasts.
The greatest appeal of the Icon Collection is its high level of design perfection. The stainless steel case features a distinctive six-arm bezel, creating a powerful yet elegant impression. The case and bracelet, which combine polished and satin finishes, fit comfortably on the wrist and create a luxurious feel.
The collection includes both quartz and mechanical models, each catering to different needs. The quartz models are suited to those who want to enjoy a high-quality watch without the hassle, while the mechanical models, equipped with automatic movements that evoke the tradition of Swiss watchmaking, have attracted the hearts of watch enthusiasts. The Aikon Automatic in particular is highly regarded as a model that combines design and performance, and is known for its exquisite finish.
The Icon also includes the Icon Venturer, which incorporates elements of a diver's watch. It boasts a tough design with 200m water resistance, yet features an urban aesthetic that makes it suitable for business settings. Equipped with a rotating bezel, it's also suitable for outdoor and sports activities, making it a popular model that combines functionality with a stylish look.
The Aikon Ventura incorporates all the essential elements of a diver's model, including a unidirectional rotating bezel, screw-down crown, and water resistance to 30 bar. Automatic movement (Cal. ML115). 26 jewels. 28,800 vph. Power reserve of approximately 38 hours. Stainless steel case (38mm diameter, 12mm thick). Water resistance to 30 bar. Price: 371,800 yen (tax included).
In recent years, the Icon has evolved even further, adopting new materials and expanding its color options. Models with carbon fiber and bronze cases have been released, and the quick-change strap system, as mentioned above, has made it even more practical. This has established the Icon as a watch suitable for a wide range of occasions, from business to casual wear and sports.
One of the models that symbolizes the evolution of the Icon is the "Icon Automatic Ceramic," which uses ceramic for the case and bracelet. Its sandblasted finish gives it a matte texture, creating a bold look. Automatic winding (Cal. ML115). 26 jewels. 28,800 vph. Power reserve of approximately 38 hours. Ceramic case (diameter 42mm, thickness 11mm). Water resistant to 20 bar. Price: 525,800 yen (tax included).
Another attractive feature is the well-balanced price range. While watches in the luxury sports watch category are generally expensive, the Aikon combines luxury and quality at a relatively affordable price, making it the perfect choice for those new to Swiss watches. The combination of sophisticated Swiss craftsmanship and modern design, yet at an affordable price, is why it is popular with many watch enthusiasts.
Through its icons, Maurice Lacroix has succeeded in fusing classic with modern, luxury with practicality, and its appeal will continue to attract many people. This collection, filled with the brand's uniqueness and innovation, is sure to remain one of the best choices for those seeking a luxury sports watch.
Pontos: A fusion of classic and modern
Maurice Lacroix's Pontos collection boasts a high level of popularity, combining classic elegance with modern design. Since its introduction in the late 1990s, it has been loved by many watch enthusiasts for its simple yet sophisticated style and excellent functionality. While incorporating sporty elements, the collection offers a wide range of models suitable for both business and casual occasions, making it a highly versatile watch.
The appeal of Pontos lies in its carefully finished case and highly legible dial design. The stainless steel case combines polished and satin finishes to create a sophisticated impression, and the applied indexes and delicate hands accentuate its elegant atmosphere. The Pontos Day Date and Pontos Chronograph are particularly popular as models that combine practicality with a serene appearance, and are appealing for their simple yet luxurious finish.
The Pontos Chronograph, equipped with a chronograph function, features a sporty yet urban design, and the placement of the sub-dials and the shape of the push buttons improve visibility and operability. On the other hand, the Pontos Day Date is a model that adds the practicality of displaying the date and day of the week to a classic design, and has a simple yet sophisticated look.
The Pontos Chronograph is highly popular for its modern and elegant appearance. Its well-balanced vertical triple-eye layout gives it a sporty feel. Automatic movement (Cal. ML112). 21 jewels. 28,800 vph. Power reserve of approximately 42 hours. Stainless steel case (43mm diameter, 15mm thick). Water resistant to 10 bar. Price: 509,300 yen (tax included).
The Pontos lineup also includes the Pontos S, which incorporates elements of a sports watch. The Pontos S Diver, in particular, is known for its water resistance of 200m. Equipped with highly visible indexes and a rotating bezel, it is suitable for diving and other outdoor activities, while maintaining an urban design.
The watches are equipped with high-precision Swiss-made automatic movements, boasting consistent accuracy and reliability. The chronograph models are based on ETA or Sellita movements and are adjusted exclusively by Maurice Lacroix to ensure smooth operation and durability. Models with a see-through back allow you to view the movement's decorations and the rotor's movement, allowing you to fully enjoy the charm of mechanical watches.
In recent years, Pontos has continued to evolve its designs, introducing models with dials in trendy colors like blue and green. Furthermore, there is a wide variety of case sizes available, allowing users to choose according to their preferences.
Combined with a green dial, it has a classic feel that sets it apart from the rest of the lineup. Automatic (Cal. ML143). 26 jewels. 28,800 vph. Power reserve of approximately 38 hours. Bronze case (diameter 40.5mm, thickness 11mm). Water resistant to 10 bar. Price: 363,000 yen (tax included).
Eliros: Recommended for your first Swiss watch
The Eliros collection features simple and sophisticated designs, and its affordable price range makes it a recommended entry-level Maurice Lacroix model. Based on a classic style, it incorporates modern touches, making it a versatile watch suitable for a wide range of occasions. This series embodies Maurice Lacroix's philosophy of "high quality yet affordable," making it a suitable collection for those purchasing a Swiss watch for the first time.
The appeal of the Eliros lies in its simple, highly legible dial design. The slender indices and hands create a clean face, making it easy to read the time intuitively. The slim, elegant case blends seamlessly into business and formal settings. Furthermore, a wide variety of colors and materials are available, including silver and gold cases and dials in trendy colors like blue and green, allowing users to choose according to their preferences.
Eliros features a minimalist design that pairs well with suits and jackets. The Eliros Date shown in the photo features a subdued blue dial and strap, exuding elegance that makes it easy to wear on the go. Quartz movement. Stainless steel case (40mm diameter, 8mm thick). Water resistant to 5 bar. Priced at 126,500 yen (tax included).
Eliros is available in both quartz and automatic models, each catering to different needs. Quartz models are appealing for their high accuracy and ease of maintenance, making them ideal for everyday use. On the other hand, automatic models are equipped with mechanical movements that evoke the traditions of Swiss watches, making them enjoyable for watch enthusiasts. In particular, some automatic models feature see-through backs, allowing you to enjoy the intricate movement of the movement.
There are also a wide variety of straps available, including leather straps, metal bracelets, and even mesh bracelets. This allows you to wear the watch with a wide range of outfits, from business to casual, and enjoy it in any situation. Some models also feature a quick-change system that makes it easy to change the strap, making it an attractive option for easily changing the look.
Through its Eliros collection, Maurice Lacroix continues to develop models that combine classic design with modern elements. For example, models equipped with chronograph functions add a sporty element to a simple design, meeting a wider range of needs. Limited edition and special edition models have also been released, and the brand continues to evolve its designs while remaining conscious of trends, while emphasizing its unique identity.
The Eliros is the most affordable Maurice Lacroix watch, yet it offers quality, design, and a wide variety of options. It is a collection worth paying attention to, as it is a model suitable for a wide range of users.
The "Masterpiece" model is a symbol of the brand.
Positioned as the brand's flagship collection, the Masterpiece is highly regarded for its blend of Swiss watchmaking tradition and innovative technology. This collection focuses on high-end models equipped with complex mechanisms, and by carrying out everything from movement design to assembly in-house, the brand is able to achieve high technical capabilities and unique designs. Many models feature designs and mechanisms such as skeletonized designs, retrograde displays, and moon phases, and are popular among watch enthusiasts.
One of the distinctive features of the Masterpiece is that many models feature skeletonized dials. The design, which makes the internal movement visible, not only allows the wearer to fully enjoy the charm of mechanical watches, but also symbolizes Maurice Lacroix's outstanding technical capabilities. For example, the Masterpiece Skeleton features a design that allows the wearer to see the movement of the beautifully decorated bridges and gears, giving the watch itself a presence like a work of art. In addition, the Masterpiece Gravity is an innovative model that uses the brand's proprietary silicon escapement, improving wear resistance and precision.
Created in partnership with custom watchmaker Label Noir, the Masterpiece Skeleton Label Noir is a limited edition model worthy of the flagship collection. Not only does it reveal the in-house manual-winding movement, Cal. ML134, but the monochrome design of the parts gives it an urban look. Manual winding (Cal. ML134). 19 jewels. 18,000 vph. Power reserve of approximately 45 hours. Stainless steel case (43mm diameter, 13mm thick). Water resistant to 5 bar. Priced at 1,177,000 yen (tax included).
Another attraction of the Masterpiece Collection is that many of the models feature original time displays. The Masterpiece Retrograde features a retrograde display in which the hands move in a fan-like pattern and instantly return to their original position after a certain period of time has passed, combining visual interest with practicality. Furthermore, the Masterpiece Moon Phase incorporates a beautiful moon phase display into the dial, creating a classic elegance. These models are characterized by a design that combines the aesthetic sense of traditional Swiss watches with modern technology, and are positioned as works that symbolize Maurice Lacroix's high technical expertise.
The Masterpiece Triple Retrograde is another unique model typical of the Masterpiece collection. The second time zone is displayed at 12 o'clock, the day of the week at 3 o'clock, and the date at 6 o'clock, all displayed retrogradely. The combination of the Clous de Paris decoration on the dial and the blue hands and indexes is truly elegant. Automatic winding (Cal. ML291). 47 jewels. 28,800 vph. Power reserve of approximately 38 hours. Stainless steel case (diameter 43mm, thickness 15mm). Water resistant to 10 bar. Price: 944,900 yen (tax included).
When it comes to movements, Masterpiece uses in-house calibers to ensure high precision and durability. Skeleton models in particular are equipped with hand-wound movements, allowing you to enjoy the movement in detail, satisfying the desire of watch enthusiasts to own one. Many models also feature see-through backs, allowing you to directly see the intricate movements of the decorated rotors and gears, allowing you to enjoy the true joy of mechanical watches.
In terms of design, the Masterpiece Collection stands out from other Maurice Lacroix series. The case is meticulously decorated, with a combination of polished and satin finishes creating a three-dimensional, luxurious feel. The dials are also carefully finished, with guilloched engraving and skeletonization, making them not only functional but also highly valued works of art. Furthermore, the leather straps are made of high-quality alligator leather, demonstrating the uncompromising craftsmanship down to the smallest detail.
This is the most expensive collection within Maurice Lacroix, and is primarily aimed at watch enthusiasts and collectors. However, compared to Swiss luxury watch brands, its relatively affordable prices, despite its complex movements, make it a great choice for anyone interested in the world of luxury watches, offering a good balance of quality and design.
Maurice Lacroix's Masterpiece Collection embodies the blend of tradition and innovation in watchmaking, symbolizing the brand's technological prowess. Models with a wide variety of designs and functions, including skeletonized, retrograde, and moon phase movements, are available, allowing you to fully enjoy the appeal of mechanical watches. Combining classic design with cutting-edge technology, this collection is sure to continue to captivate many watch enthusiasts for years to come.
The only women's collection, "Fiaba"
The special edition "Fiaba Colors Edition" symbolizes Fiaba's expanding design variations. The dial colors are light blue, pink, and green. The combination with the 46 diamonds set in the center of the dial adds a touch of glamour to the wrist. Quartz movement. Stainless steel case (32mm diameter, 9mm thick). Water resistant to 5 bar. Each is priced at 229,900 yen (tax included).
Fiaba is an elegant series developed as part of the ladies' collection. Combining classic design with modern style, it is highly popular as a watch that enhances a woman's charm. Fiaba means "fairy tale" in Italian, and as its name suggests, it is characterized by a romantic and sophisticated design. Designed for women who seek an elegant look, it is loved by many women as a watch that can be used in a wide range of situations, from business to formal occasions.
Fiaba's distinctive features are its flowing curved case design and highly decorative dial. The rounded case fits comfortably on a woman's wrist. Despite its small size, it has a strong presence, and its design combines elegance and practicality. The dial features delicate guilloche engraving and a shell dial, creating an elegant appearance that changes depending on the light. Furthermore, some models feature diamond indexes, further enhancing its elegance.
The watch uses a quartz movement, which combines high accuracy with easy maintenance. For busy modern women, the quartz movement, which does not require regular manual or automatic winding, is a major advantage in terms of practicality. Another appealing feature of the Fiaba is the attention to detail in its design, such as the crown decorated with a blue cabochon.
The standard model in the collection is the "Fiaba Date." The photo shows a stainless steel case with rose gold PVD coating, and diamond-set indexes, adding a touch of elegance. Quartz movement. Stainless steel (32mm diameter, 9mm thick). Water resistant to 3 bar. Price: 223,300 yen (tax included).
The Fiberva line offers a wide variety of options, from classic stainless steel models to glamorous designs incorporating pink and yellow gold. Metal bracelets and leather straps are also available, allowing for a choice depending on the occasion and preference. Mesh bracelets, in particular, are popular for their lightweight yet elegant design, creating a soft, feminine look.
Some Fiaba models also emphasize jewelry elements, with pearls and diamonds on the dial, creating a luxurious and elegant look. With such a wide range of designs, the watch is popular with a wide range of women, from those who prefer simple designs to those seeking a glamorous jewelry watch.
The Fiaba collection is a timepiece that combines functionality with elegant design, designed to fit a woman's lifestyle. Yet, because it is available at an affordable price, it is also recommended for women looking to purchase a luxury watch for the first time. With its simplicity yet feminine elegance, the Fiaba is a collection that has a particularly feminine appeal among Maurice Lacroix's collections, and continues to adorn the wrists of many women.
Through Fiaba, Maurice Lacroix continues to pursue sophisticated looks and functionality in women's watches, and as an elegant watch that can be worn in any situation, it will likely continue to be loved by many women in the future.
3 Recommended Maurice Lacroix Models
Finally, we will introduce three recommended models for those who are purchasing a Maurice Lacroix for the first time.
"Icon Automatic Date 42mm"
Automatic movement (Cal. ML115). 26 jewels. 28,800 vph. Power reserve approximately 38 hours. Stainless steel case (diameter 42mm, thickness 11mm). Water resistant to 20 bar. Price: 356,400 yen (tax included).
The Maurice Lacroix Aikon Automatic Date 42mm is a particularly popular model in the brand's iconic Aikon collection. Its roots lie in the 1980s Calypso, reinterpreted for a modern look. The stainless steel case and integrated bracelet, combined with polished and satin finishes, create a sophisticated impression.
The automatic movement, Cal. ML115, ensures consistent accuracy and reliability. The 42mm case size is striking yet well-balanced, making it suitable for a wide range of occasions, from business to casual. The highly legible dial features a sun-brushed finish, and the distinctive six-arm bezel adds an accent to the design. This model, which combines classic and modern styles, is popular as a watch that combines luxury and practicality, making it suitable for a wide range of occasions, from everyday wear to special occasions.
Icon Automatic Skeleton
Automatic movement (Cal. ML135). 26 jewels. 28,800 vph. Power reserve approximately 38 hours. Stainless steel case (diameter 39mm, thickness 11mm). Water resistant to 20 bar. Price: 356,400 yen (tax included).
The Aikon Automatic Skeleton is a model that symbolizes the brand's technical capabilities and design sense. It features a stainless steel case and integrated bracelet, and the combination of polished and satin finishes creates a sophisticated impression. The distinctive six-arm bezel accentuates its individuality, firmly maintaining the Aikon collection's signature blend of sportiness and elegance.
The watch is equipped with the in-house Cal. ML234 movement, and its skeleton design allows the user to visually enjoy the precise movement inside. The bold, dial-less design highlights the delicate mechanism, allowing the user to fully appreciate the appeal of mechanical watches. The 42mm case size makes a statement yet provides a comfortable fit, making it suitable for a wide range of styles, from business to casual. Combining artistic design with high practicality, this watch is popular with many watch enthusiasts.
"Pontos S Diver"
Automatic movement (Cal. ML115). 26 jewels. 28,800 vph. Power reserve approximately 38 hours. Stainless steel case (diameter 42mm, thickness 13mm). Water resistant to 30 bar. Price: 356,400 yen (tax included).
The Maurice Lacroix Pontos S Diver combines classic design with the functionality of a genuine diver's watch. Boasting a water resistance of 200m, the watch is equipped with a screw-down crown and a unidirectional rotating bezel, ensuring high reliability even underwater. The 42mm case size fits snugly on the wrist and creates a sporty, powerful impression.
Equipped with a highly accurate automatic movement, this timepiece ensures stable operation for extended periods of time. Its highly visible indexes and luminous hands make it easy to read the time, even in the dark or underwater. It's available with both a bracelet and a rubber strap, making it highly practical and suitable for everyday use as well as diving. Combining elegant design with professional functionality, this model is perfect for a wide range of occasions.
