We'll be introducing all the new Bell & Ross models announced at Watches & Wonders Geneva 2025. The iconic BR-03 has been expanded with three skeletonized models, each with a different concept, while the popular BR-05 has been given a new 36mm diameter size.
Bell & Ross 2025 New Release ① "BR-03" Skeleton Dial Model
Three new models with skeletonized dials have been added to the BR-03 collection, whose design is inspired by the instruments on an aircraft dashboard.
"BR-03 Skeleton Black Ceramic"
Automatic (Cal. BR 328). Power reserve: approximately 54 hours. Ceramic case (diameter 41mm, thickness 10.6mm). Water resistant to 100m. Price: 946,000 yen (tax included).
One of the new models announced is the "BR-03 Skeleton Black Ceramic," an all-black model that combines a black ceramic case with a smoky sapphire crystal. The design of this watch focuses on transparency, with the movement visible through the translucent dial, adding an avant-garde look to the dial. The applied indexes and hands are coated with white Super-LumiNova® X1, ensuring high readability in a variety of situations.
The movement used is the newly developed Cal. BR 328. This boldly hollowed-out watch is characterized by an "X"-shaped bridge structure consisting of four double arms. This striking bridge, combined with the skeleton dial, gives the watch a sense of unity, as if connected to the screws at the four corners of the bezel. The watch has a power reserve of approximately 54 hours, and its thin design also contributes to the slimness of the case.
This movement is common to all three BR-03 models released this time.
"BR-03 Skeleton Gray Steel"
Of the three BR-03 Skeleton models released this time, the BR-03 Skeleton Gray Steel is the model that stands out for its pursuit of high-quality metallic texture and mechanical sophistication.
Automatic (Cal. BR 328). Power reserve: approximately 54 hours. Stainless steel case (diameter 41mm, thickness 9.65mm). Water resistant to 100m. Limited to 250 pieces worldwide. Price: 869,000 yen (tax included).
The concept of the "BR-03 Skeleton Gray Steel" is to elevate a professional tool watch into modern "high-tech jewelry."
The case is made of stainless steel. The combination of polished and satin finishes gives it the three-dimensional feel and luxury of a modern luxury watch. The dial also features a unique openwork "X" pattern, revealing the Caliber BR 328 movement, enhancing the watch's metallic and mechanical appeal. The uniform silver-tone finish evokes the image of a metal sculpture. Another notable feature is the slim case design, measuring 41mm in diameter and 9.65mm thick.
The strap comes with a black rubber strap and a replacement Velcro strap. Only 250 units of this product will be sold worldwide.
"BR-03 Skeleton Ram Ceramic"
Of the three new BR-03 Skeleton models, the BR-03 Skeleton Ram Ceramic is the boldest and most futuristic. Its greatest feature is its "dual identity," which shows completely different expressions in light and dark.
Automatic movement (Cal. BR 328). Power reserve: approximately 54 hours. Stainless steel case (41mm diameter, 11.25mm thick). Water resistant to 100m. Limited to 250 pieces worldwide. 99 yen (tax included). Boutique-exclusive model.
This model features a unique dial structure that combines an openworked black plate with smoked glass. The borders of this plate, the applied indexes, and the hour and minute hands are generously coated with Super-LumiNova® X1 C3, which emits a powerful green light, giving the lines a neon-like glow. This makes the distinctive X-shaped outline of the Caliber BR 328 stand out even more in the dark.
The case measures 41mm, is 11.25mm thick, and is water resistant to 100m. It also comes with a black rubber strap and an interchangeable Velcro strap, both of which feature black PVD-coated pin buckles.
This rare model is limited to 250 pieces worldwide and will only be sold at Bell & Ross boutiques.
Bell & Ross 2025 New Release ② "BR-05 36MM"
The BR-05 collection, which represents Bell & Ross' urban and elegant side, was introduced in 2019. A new model has been added to the lineup, featuring a 36mm case that is more compact than previous models.
Automatic (Cal. BR 329). Power reserve: approximately 54 hours. Stainless steel case (diameter 36mm, thickness 8.5mm). Water resistant to 100m. 649,000 yen each (tax included).
Automatic (Cal. BR 329). Power reserve: approximately 54 hours. Stainless steel case (diameter 36mm, thickness 8.5mm). Water resistant to 100m. 649,000 yen each (tax included).
The complex case design of the BR-05 has been completely redesigned, successfully reducing the size by 4mm from the previous minimum diameter of 40mm. Furthermore, to match the smaller case, the thickness has been reduced to 8.5mm, and the bracelet has been optimized for a better fit on the wrist.
This lightweight evolution is intended to allow people who have previously avoided Bell & Ross watches due to their size to more easily experience the world of the BR-05. Of course, the 100m water resistance and the aesthetic, based on a satin finish with a polished finish, remain the same as before, making this an attractive choice as a compact city watch.
The watch comes with four attractive dial variations: sunray black, gray, ice blue, and mother-of-pearl. The movement is the newly equipped Cal. BR 329, with a power reserve of approximately 54 hours.
