In 2025, new models are being released one after another by various watch brands. In particular, with Watches & Wonders Geneva, the largest trade fair for new watches in the watch industry, being held from April 1st (Tue) to 7th (Mon), the lineup is prosperous. What kind of new watches have each company released? This page will feature articles about new watches that have been introduced on webChronos so far. We will update it regularly!
Rolex
It is no exaggeration to say that Rolex's new watches attract the most attention every year, and in 2025, they are garnering attention with the release of their new Land-Dweller collection, which features a new escapement.
Grand Seiko
Grand Seiko, a luxury watch brand that Japan is proud of around the world, has also released a new movement: the Spring Drive Cal. 9RB2, which has an annual accuracy of ±20 seconds and a smaller diameter.
Patek Philippe
Patek Philippe has announced 15 new watches. Among the wide variety of watches, from the Grand Complication to the 40mm CUBITUS and the glittering ladies' Nautilus, the highlight is the hand-wound desk clock equipped with a perpetual calendar and a weekly calendar.
Audemars Piguet
Audemars Piguet celebrates its 150th anniversary this year, and at first glance, there are no major changes to this year's new watches. However, the Royal Oak Perpetual Calendar, with its innovativeness and craftsmanship, is sure to be one of the most representative timepieces of the year.
Vacheron Constantin
The year 2025 marks the anniversaries of many brands and collections, but Vacheron Constantin, which is celebrating its 270th anniversary and has a long tradition, will be releasing a number of noteworthy timepieces worthy of this milestone.
Cartier
Cartier, leveraging its strength as a mature manufacturer, produces high-quality and elegant watches. While the new sizes of the Tank à Guiché and Tank Louis Cartier are not to be missed, we also want to draw your attention to the Traces de Cartier, which is full of the originality that is characteristic of a jeweler.
IWC
IWC launched many new models in the Portugieser collection last year, including the Portugieser Eternal Calendar, but this year they focused on the Ingenieur. Don't think of it as just a new size or different material. The technical expertise behind the exterior is the result of IWC's many years of watchmaking experience.
Tudor
It goes without saying that Tudor is popular for its designs that skillfully utilize the company's archives, but it also garners support for its high performance and quality. Furthermore, in recent years, the brand has achieved great success by expanding its Master Chronometer-certified models. This year, the brand has launched Master Chronometer-certified models, and the new collection, "Pelagos Ultra," is also making a big impact.
omega
Although Omega does not participate in new product fairs where various brands gather, it releases a wide variety of new and highly talked-about watches throughout the year, and this year, starting with the Speedmaster, its momentum is showing no signs of slowing down.
Bvlgari
Bulgari unveiled some of the most talked-about new watches at both Watches & Wonders Geneva, where it joined for the first time this year, and at LVMH Watch Week, where the brand is a part of, once again demonstrating its status as a top-notch watchmaker and jeweller.
Hublot
This year marks the 20th anniversary of its iconic Big Bang collection, and to celebrate this anniversary, Hublot has released a special model that faithfully reproduces the design of the original.
Tag Heuer
TAG Heuer unveiled different new watches at both LVMH Watch Week and Watches & Wonders Geneva. Both models showcase the company's high level of technical prowess, but we're particularly interested in the TAG Heuer Carrera Day-Date, which has been updated in both its movement and exterior.
ZENITH
Zenith, which uses one of the most famous movements, the El Primero, as its main movement, has added a new movement to its collection this year: the "GFJ," a reproduction of the legendary Cal. 135.
Tiffany
Tiffany participated in LVMH Watch Week for the first time since joining the LVMH Group. Despite being a first-time participant, the brand showcased a number of new watches, including the Bird on a Flying Tourbillon, that made a strong presence.
Chopard
Chopard has launched 15 new collections of new watches, ranging from the "LUC," which is equipped with an in-house movement produced at Chopard Manufacture in Fleurier, Switzerland, to the popular "Alpine Eagle" luxury sports watch, and both the movements and exteriors of these new watches are full of highlights.
A. Lange & Söhne
A. Lange & Söhne, which doesn't usually release many new watches each year but always unveils new watches that will pique the desire of watch enthusiasts, has added two collections to its lineup equipped with noteworthy new movements.
Jaeger LeCoultre
Jaeger-LeCoultre, renowned for its movement manufacturing, also boasts unrivaled exterior manufacturing technology. This year, the company expanded its Reverso line, an iconic timepiece that has carved out a unique position in the watch market thanks to its unique inverted case.
Piaget
In recent years, Piaget has been attracting attention for its production of thin movements. However, as a jeweler, this year Piaget will be making waves in the watch market with a number of new timepieces that showcase the jeweler's craftsmanship, focusing on high jewelry watches.
Panerai
The new variations added to Panerai's signature collection, the Luminor Marina, are also worth noting, but the biggest attraction, which expresses the company's technical know-how and innovation, is the mechanical planetarium, the Jupiterium.
Van Cleef & Arpels
The editorial staff at Chronos Japan, who report on-site at Watches & Wonders Geneva every year, all agree that "it's always fun to see the new Van Cleef & Arpels watches." This year, too, there were a selection of stunning new watches that will get your heart racing just by looking at them.
Breitling
Breitling, which has been known as a manufacturer of tool watches, has recently restructured its collection to include watches with sophisticated designs and functions suitable for daily use while still making use of its tool watch manufacturing tradition. In 2025, the brand will continue to launch a variety of new watches to meet these diverse needs.
Chanel
The epoch-making Chanel watch "J12," which elevated ceramic to a material used in luxury watches, celebrates its 25th anniversary this year. To mark this milestone, the company is dressing the J12 in a color that is "close to black, or close to blue."
Ulysse Nardin
Ulysse Nardin, the world's first manufacturer to use a silicon escapement in a wristwatch, is always releasing innovative and surprising new timepieces, as evidenced by its history. This year, they released only one watch, a mechanical diver's watch weighing just 52g.
H. Moser
H. Moser & Cie., which has gained support from watch enthusiasts thanks to its unique brand strategy, new ideas, and the technical capabilities to realize those ideas, is focusing on a collection of 18 jewels this year.
Laurent Ferrier
Laurent Ferrier, a micro-maison that has a strong presence in the watch market thanks to its hand-crafted movement decoration and elaborate exterior finishes, has announced the new Classic Auto Horizon, an elegant yet modern design, as its new product for 2025.
Casio
Casio, which celebrated its 50th anniversary in the watch business last year, has not slowed down its momentum this year either. From the G-SHOCK, which has become a major genre, to the Oceanus, a landmark in luxury solar radio-controlled watches, the company has been unveiling a wide variety of new watches one after another.
Citizen
Citizen was the first in the world to mass-produce a titanium wristwatch with the "X-8 Chronometer" in 1970. This year marks the "55th anniversary of titanium technology," and the company is launching titanium watches that can reach a wide range of users, using its unique surface hardening technology to achieve a variety of textures and colors.
Seiko
Seiko has developed a wide range of brands, including Seiko Presage, Seiko Astron, and Seiko Prospex. This year, the variety of their products is unmatched in the watch industry, but the one that has attracted the most attention is the Locomotive, which was reissued in limited quantities last year and has now been released as a regular model.
Orient/Orient Star
Orient Star, whose reorganized "M Collections" has attracted much attention, is also celebrating its 75th anniversary this year. Drawing on the watchmaking know-how it has cultivated over its long history, the brand unveiled a number of new watches that combine high quality, excellent design, and affordable prices.
Bell & Ross
The square watch, with its design that combines squares and circles, has become a symbol of Bell & Ross. This year marks the 20th anniversary of the company's introduction of this watch shape. The iconic "BR-03" now features a unique skeleton dial, while the "BR-05" is available in a new size.
