Five Great Women's Watches from the 2025 Collection

We've carefully selected some noteworthy models from among the women's watches released in 2025. This time, we've picked out five unique watches, ranging from jewelry-like models that add a touch of glamour to your wrist, to multi-function quartz watches that are useful for everyday use, to authentic mechanical models.

5 Must-See New Women's Watches for 2025

　Now that Watches & Wonders Geneva 2025 has concluded, attention is turning to the wide variety of new watches announced by various brands. When it comes to the watch market, you might imagine that it is dominated by male users and that most of the lineup is made up of men's models. However, in recent years, there has been an abundance of women's models, and a wide variety of watches in sizes and designs that suit both men and women have appeared, offering a wealth of attractive options for women.

　In this article, we will introduce five carefully selected attractive new models from domestic and international brands such as Grand Seiko, Bulgari, Oris, Citizen, and Tag Heuer that will adorn women's wrists. Be sure to check out these watches that will not only add a touch of glamour to your outfit, but also brighten up your everyday life with their design and functionality.

Grand Seiko Heritage Collection 62GS Mechanical 30mm Ref. STGK031

　Grand Seiko, the only Japanese-made watch brand to exhibit at Watches & Wonders Geneva 2025, is steadily gaining global popularity. We've selected the Ref. STGK031 from the brand's Heritage Collection. This watch features a modern interpretation of the brand's first-ever automatic model, the 62GS, while boasting a compact size that comfortably fits a woman's wrist.

　The elegant pink dial is inspired by the "sakura kakushi" (cherry blossom hiding) scene, which can be seen at the beginning of spring, when snow covers the cherry blossoms. The watch features the brand's signature delicate embossed pattern and a grayish pink color that blends well with the skin, creating a warm and feminine look. The bezel-less design, inherited from the 62GS, allows for ample viewing of this lovely dial.

　The sharply finished case, achieved through Zaratsu polishing, is 30.0 mm in diameter and 10.5 mm thick, making it particularly compact among Grand Seiko's automatic mechanical models. Despite its small size, it boasts excellent magnetic resistance and water resistance to 10 bar, making it suitable for a wide range of occasions, from business to personal use.

　The movement is the Cal. 9S27, which despite its small diameter has a power reserve of approximately 50 hours, and the movement of the rotor and drive can be seen through the transparent case back.

Bvlgari "Serpenti Seduttori Automatic" Ref. 104060

　Bulgari's iconic watch, the "Serpenti," is also widely known for its jewelry of the same name. The latest topic is the introduction of a model equipped with an automatic movement. In this article, we will be looking at one of these models, the "Serpenti Seduttori" Ref. 104060.

　The drop-shaped watch head, a symbol of the collection, is made of stainless steel and has an elegant and modern finish. The dial is an elegant white opaline, and the surrounding bezel is set with 36 brilliant-cut diamonds. Every time you move your wrist, you will be delighted with its luxurious and delicate sparkle.

　The case diameter is 34mm, and the cabochon-cut pink rubellite on the crown adds a cute and feminine accent.

　The hexagonal bracelet, which fits snugly around the wrist, is designed to evoke the graceful flexibility of snake scales. It is a design that combines comfortable wearability with a beautiful appearance, and can be worn like jewelry.

　The movement is the in-house automatic movement, Cal. BVS100 Lady Solotempo. Despite its extremely small size, it has a power reserve of approximately 50 hours. The rotor, visible through the transparent case back, is decorated with the Bulgari logo and a snake scale pattern, and the watch is finished with uncompromising attention to detail.

Oris Big Crown Ref. 531 7797 4056-07 8 17 06

　Oris' iconic Big Crown will be redesigned in 2025. The introduction of a wide variety of new models has resulted in an expansion of case sizes, movements, and colors. The Ref. 531 7797 4056-07 8 17 06, which we picked out from the lineup, is a compact Big Crown watch with a new case size of 34mm in diameter.

　The modern brown dial with textured finish is suitable for a sophisticated, mature femininity and can be easily coordinated with a variety of outfits. Furthermore, the combination of simple bar indexes and skeletonized hour and minute hands reduces the tool-like feel typical of the big crown, which has its roots in pilot watches, creating an elegant impression.

　The compact case, measuring 34mm in diameter and 11.1mm thick, features the signature large crown, which enhances operability and serves as a design accent.

　The bracelet with H-shaped links was newly developed to coincide with the renewal of the collection. The surface is sharply defined by a combination of satin and polished finishes, creating a sophisticated, sporty look for the wrist. The butterfly clasp that accompanies it is ergonomically designed to ensure an excellent wearing comfort.

　The movement is Cal. Oris 531. It has a power reserve of approximately 42 hours, and the transparent case back allows you to see Oris's trademark red rotor.

Citizen "Xrossea Hikari Collection Eco-Drive Radio-Controlled Watch Titania Happy Flight" Ref. ES9492-57D

　We have picked out new models from the popular Hikari Collection series from Citizen's CrossC brand, which is known for its versatile functionality that is useful for everyday use and its elegant design.

　This elegant model features a new "amber yellow" color applied to the case and bracelet using the company's proprietary surface hardening technology, Duratect, combined with a mother-of-pearl dial. This new color is warmer than yellow gold and less sweet than pink gold, and its subdued tone blends seamlessly with the skin, enhancing the elegance of sophisticated women.

　The glossy mother-of-pearl dial features cut elements at the 6, 9, and 12 o'clock positions that evoke the image of light filtering through, creating a simple yet elegant finish. The edge of the glass is also decorated with a millegrain ring that resembles grains of light, showcasing the watch's refined individuality down to the smallest details.

　The movement is equipped with Eco-Drive, a light-powered system that converts even the slightest amount of light into power. Not only does it eliminate the need for periodic battery changes, but once fully charged, it can run continuously for up to three years even in places with no light. It also features a radio wave reception function compatible with four world regions, a perpetual calendar, and "Perfex" technology that prevents the hands from misaligning due to magnetism or shock, making it a useful watch for busy modern women.

　The case is compact, measuring 27.0mm in diameter and 8.2mm thick, and the use of Super Titanium™ has helped keep the weight to just 35g.

TAG Heuer "TAG Heuer Carrera Chronograph" Ref. CBS2215.FC6568

　The TAG Heuer Carrera collection symbolizes TAG Heuer's deep connection with motorsports. The newest addition to the collection, the Ref. CBS2215.FC6568, is an elegant and sporty watch that combines femininity with racing spirit.

　The eye-catching dial is a feminine powder pink color. The three-row horizontal layout with two silver-rimmed subdials and a minimalist small seconds hand ensures visibility while maintaining a simple impression. Meanwhile, diamonds are lavishly set on the flange in addition to the diamonds placed as hour markers, giving the watch a glamorous appeal like an accessory.

　The case measures 39mm in diameter and 13.9mm thick. The combination of a modern bezel-less design and a classic glass box sapphire crystal creates a design that is both eye-catching and neat on the wrist.

　The movement is the in-house Cal. TH20-00, with a practical power reserve of approximately 80 hours. The movement and the openwork rotor, which resembles the brand logo, can be seen through the transparent case back.