Louis Erard considers the regulator display mechanism itself to be their company icon. This uniqueness, combined with the merits of clearly defining the areas that require effort and eliminate costs, has made the brand a firm favorite despite being a microbrand. We will introduce three new watches that Louis Erard has announced for 2025.
Louis Erard 2025 New Release① "Noirmont X Regulator Louis Erard X GoS"
The Louis Erard Regulator X GoS, a collaboration model between GoS, a watch manufacturer that incorporates the artistic texture of Damascus steel into its unique watch design, and Louis Erard, has been announced. The highlight of this model is the balance of two cultures and techniques: the blacksmithing techniques used by Sweden's GoS to create Damascus steel, and the watchmaking techniques of Switzerland's Louis Erard.
Modern Damascus steel is made by layering several types of metal together and forging them to create patterns on the surface that resemble ripples or tree rings.Due to its hardness, toughness, and unique texture, it is used for cutting tools such as kitchen knives and knives.
This is Louis Erard's first model to feature a Damascus steel dial, and is characterized by the contrasts that are enhanced by a special treatment by Gorse's artisans. The finish features lighter gray tones and deeper blacks, creating a high contrast that creates a sense of depth. The unique pattern is inspired by the tree rings found in the forests of Sweden and Switzerland, and the skillful forging to create the desired pattern is a testament to the craftsmanship of Gorse.
The hands and crown are specially designed to reflect the Gorse style. The hands are finished in deep blue, with the hour hand at 12 o'clock and the minute hand in the center, and a small seconds counter with a triskele (spiral pattern), a symbol of the Nordic Vikings, at 6 o'clock. This model is limited to 178 pieces worldwide.
Automatic movement (Cal. SW266-1). 31 jewels. 28,800 vph. Power reserve approximately 38 hours. Stainless steel case (diameter 39.0mm, thickness 12.82mm). Water resistant to 5 bar. Limited to 178 pieces worldwide. Price: 984,500 yen (tax included).
Louis Erard 2025 New Release ② "Noirmont Métiers d'Art Regulator Grave Blue"
A new blue model has been added to the Noirmont Métiers d'Art, a core model of Louis Erard. The Noirmont Métiers d'Art features a design that reinterprets the sector dial, a classic watch design format, while incorporating the signature design of the "regulator" with vertically aligned time displays.
The dial of this watch is inspired by the sector dials of the 1930s. The finely granulated dial is engraved with relief using a shining galvanic process, adding three-dimensionality and depth. Despite incorporating traditional elements such as a railway track motif, this watch features a simple, minimalist design with a modern finish. The combination of the blue dial and light gray strap also adds a modern touch.
The stainless steel case is 39mm in diameter and is equipped with the automatic movement Cal. SW266-1.
Automatic movement (Cal. SW266-2). 31 jewels. 28,800 vph. Power reserve approximately 38 hours. Stainless steel case (diameter 39mm, thickness 12.82mm). Water resistant to 5 bar. Price: 659,450 yen (tax included).
Louis Erard 2025 New Release ③ "Noirmont X Regulator Louis Erard X Sylvie Fleury"
The Noirmont X Regulator Louis Erard X Sylvie Fleury, a collaboration model with Swiss contemporary pop artist Sylvie Fleury, has been announced.
Sylvie Fleury is known for her style of mixing luxurious and industrial materials, questioning the fetishism of beauty and gender-based consumption patterns. When designing this piece, Sylvie Fleury said, "I reveal things in their raw, simple form, while pushing the boundaries that try to confine them. Without being bound by labels about what I do or who I am," which is the theme and identity of this piece.
This model adopts a regulator format and features a colorful, high-contrast design with a black base, a matte coral hour subdial, and a matte magenta small seconds hand. This design, modeled after a makeup palette, asks the question, "Is this just a women's watch?" and expresses the message: how do we define and transform reality?
The base black has a flat satin finish, evoking the texture of metal or plastic. The central minute hand is also matte black. In contrast, the hour and small second subdials have a matte finish with a finely textured surface, creating a soft texture. The corresponding hands also have a similar texture. This model is limited to 178 pieces worldwide.
Automatic movement (Cal. SW266-1). 31 jewels. 28,800 vph. Power reserve approximately 38 hours. Stainless steel case (diameter 39mm, thickness 12.25mm). Water resistant to 5 bar. Limited to 178 pieces worldwide. Price: 984,500 yen (tax included).
