What kinds of collections does TAG Heuer have? Introducing the Carrera and Monaco!

TAG Heuer offers a wide range of collections, from models filled with racing spirit to modern designs. It can be hard to decide which one to buy. So, this time we will introduce all of the exquisite collections offered by TAG Heuer.

What kind of watch brand is Tag Heuer?

　TAG Heuer is a Swiss luxury watch brand that has always strived to combine technological innovation with precise timekeeping. Since its founding in 1860 by Edouard Heuer, this "technical innovation" has been at the heart of the brand.

　When talking about TAG Heuer, the world of motorsports and chronographs is an essential part of the brand. The company first distinguished itself through timekeeping technology, including the oscillating pinion patented in 1887 and the Mikronograph in 1916, and subsequently released a series of collections inspired by motor racing. The brand has become recognized as a symbol of speed. Even today, the brand maintains a close relationship with motor racing, as exemplified by its collaborations with Oracle Red Bull Racing and Porsche.

　However, this technological innovation is not limited to chronograph watches, as in recent years there has been active progress in areas such as solar watches and smartwatches.

　TAG Heuer's strengths include a high degree of design freedom and its versatility, which allows it to be worn in a wide range of styles, from casual to dressy. Despite its relatively affordable price range, it offers excellent quality and brand power, and is often chosen as a timepiece that provides satisfaction beyond its price, making it a popular choice for first mechanical watches.

　TAG Heuer has achieved a perfect balance of the precision, reliability, and design required of a wristwatch, making it a brand that naturally blends in with the wearer's personality, regardless of style or occasion.

The types of collections offered by TAG Heuer

　Are you interested in TAG Heuer, but don't know which one to choose because there are so many different types? While each model is divided into different themes, such as motorsports and diving, it can be difficult for first-time buyers to decide.

　Here, we will explain each of TAG Heuer's main collections. By learning about the characteristics of each model, you will naturally be able to see which one is right for you. Please use this as a reference before purchasing.

"Tag Heuer Carrera"

The TAG Heuer Carrera is the company's core collection. Its history began in 1963 when Jack Heuer, then CEO of the company, created a watch inspired by the Carrera Banaméricana México car race. This car race covers a total distance of over 3000 km, and is known for its extreme ups and downs.

　The Carrera is characterized by its pursuit of functionality and legibility required for motor racing. Its dial design, with its particularly excellent legibility, remains a distinctive feature of the Carrera to this day. Its functional beauty is unique to the Carrera, designed to allow drivers to instantly read information during a race.

　Another major attraction of the current collection is the wide variety of watches available. They range from retro chronograph watches that reinterpret the 1960s "glass box" crystal to sporty chronograph watches, and even basic three-hand watches. The range of materials also varies, and in addition to the classic stainless steel, luxurious variations featuring 18K gold and diamonds have also been introduced.

　The TAG Heuer Carrera is a series that embodies the brand's racing DNA while improving its watchmaking quality year after year. At the same time, it boasts specifications suitable for everyday use, such as 100m water resistance, making it a perfect companion for everyday use.

"Tag Heuer Aquaracer"

The TAG Heuer Aquaracer collection originated as a diver's watch. The name first appeared in TAG Heuer history in 2004, as the 2000 Aquaracer (the collection name was changed to Aquaracer the following year). While it may seem like a newer model compared to the Carrera or Monaco, TAG Heuer has produced watches since its first diver's watch, the Ref. 844, in 1978, followed by the Heuer 1000m Diver and the TAG Heuer Super Professional 1000M, giving the brand a long history of delivering the functionality required of a diver's watch, such as water resistance and durability.

　The current Aquaracer models can be broadly divided into the TAG Heuer Aquaracer Professional 300, which is water resistant to 300m and designed for diving, the TAG Heuer Aquaracer Professional 200, which is positioned for outdoor use, and the TAG Heuer Aquaracer Professional 1000 Super Diver.

　A distinctive feature is the 12-sided unidirectional rotating bezel. This bezel, with its linear and sharp appearance while improving grip, exudes a tough yet intellectual atmosphere. The Aquaracer is available in a wide range of dials, including models with wave patterns and sunray finishes, and one of its charms is that its appearance changes depending on the angle from which it is viewed. The indexes and hands are generously coated with Super-LumiNova®, ensuring visibility even in dark places.

　From mechanical models with automatic movements to quartz and solar-powered models, there is a wide range of options to suit your budget and the occasion. In addition to their functionality, they also come in a wide range of sizes and colors, making them unisex.

"TAG Heuer Formula 1"

The "Tag Heuer Formula 1" series is the most casual way to enjoy Tag Heuer's racing spirit. This collection was born in 1985 when the company became a sponsor of the McLaren Racing Team. The team's drivers, who had a successful F1 career, cooperated in quality testing, and the "Formula 1" collection was created the following year in 1986.

　The Formula 1's greatest feature is its sporty and energetic design. Its dynamic form, including a large bezel and powerful, highly visible hands and indexes, creates an active impression just by wearing it. Some models come in bold red or green color schemes, giving it a casual look not found in other Tag Heuer collections.

　In terms of functionality, the lineup includes a wide range of models, from highly accurate quartz movements to automatic chronographs, making it appealing to a wide range of users. Combined with 200m water resistance, the watches are packed with practical specifications, and offer reliable specs that go beyond just looks.

"Tag Heuer Monaco"

The TAG Heuer Monaco is a collection that continues to exude a strong individuality as a "square-case chronograph watch." The first Monaco, launched in 1969, shocked the watch industry at the time by featuring an automatic chronograph movement and a waterproof square case. The decision to choose a square case at a time when round cases were the norm has not faded even after half a century, and it continues to attract many watch enthusiasts as an iconic presence.

　The TAG Heuer Monaco first became widely known after actor Steve McQueen wore it in the film "Le Mans." As a symbol of the two worlds of racing and film, speed and style, the Monaco has since become a cultural icon. Its appeal lies in its unique details, such as its square case and vibrant coloring, that are not found in other models.

　Today's Monaco watches retain their classic design while also evolving in terms of specifications, such as models equipped with the in-house movement, Cal. TH20-00, which has a power reserve of approximately 80 hours. Modern models, such as those with openwork dials, are also available. Watch enthusiasts will be delighted to know that they can express their individuality on their wrist while retaining the Monaco's iconic form.

　This collection is a one-of-a-kind Tag Heuer watch that satisfies the desire to stick to your own style and not be the same as everyone else.

"TAG Heuer Connected"

The TAG Heuer Connected collection is a bold step forward for the Swiss luxury watch brand, pushing the boundaries of technology. Built on traditional watchmaking, the collection features Wear OS, developed in collaboration with Google, and fuses luxury with smart functionality at a high level. The greatest appeal of this series is its advanced functionality, which fits seamlessly into everyday life while maintaining TAG Heuer's signature design codes.

　The exterior is made of materials such as titanium, ceramic, and sapphire crystal, and its appearance and texture rival those of luxury watches. While the dial is a display, it features numerous designs that mimic TAG Heuer's traditional chronograph and three-hand styles, allowing you to switch between them depending on your mood and the occasion. While it's a cutting-edge connected watch, it maintains a traditional watch aesthetic.

　In terms of functionality, it's packed with sports-oriented features like GPS, a heart rate sensor, and a workout tracker. The model pictured here is specialized for golf, and it offers smart, on-the-go functionality like shot analysis and score management. It also connects to your smartphone for notification management and music playback, making it a highly complete tool for both business and activities.

　The TAG Heuer Connected is a luxury watch that naturally fits into modern lifestyles. It is perfect for those who are not satisfied with a classic watch and want to pursue both technology and design.

"Tag Heuer Link"

The TAG Heuer Link collection has carved out a unique position for itself by being sporty yet elegant.

　Its roots lie in the "S/el" (Sport elegance) watch, released by TAG Heuer in 1987. The S/el was one of the masterpieces created by watch designer Eddy Schoffel, and featured a bracelet made of two connected S-shaped links.

　The S/el was updated as the "Link" in 1999, but the distinctive S-shaped links remained, establishing an iconic design. The bracelet is ergonomically designed, which not only excels in design but also contributes to a comfortable fit.

　Another feature is the thin case. The case has smooth curves that blend naturally with both a suit and a more formal outfit. The dial design is simple, and one of its charms is the sense of balance that combines elegance and high visibility.

　The current collection comes in case sizes of 32mm or 41mm. You might think of Tag Heuer as a men's watch brand. This is not necessarily the case, however. The 32mm Link model in particular offers a number of elegant styles, making it a watch that female watch enthusiasts should also check out. It's also a great choice for couples to wear together.

Introducing three recommended models from TAG Heuer

　Now that you have a better understanding of the diverse Tag Heuer collection, let us introduce three recommended models from that collection.

TAG Heuer Carrera Chronograph, Ref. CBS2216.BA0048

The TAG Heuer Carrera Chronograph is a watch that embodies the essence of the Carrera, where classic aesthetics intersect with modern technology. Its inspiration comes from the classic "glass box" design of the 1960s. The domed sapphire crystal extends around the edge of the case, creating a vintage feel, while the overall design has been reconstructed in a thoroughly modern way.

　The dial is based on a sunray-finished silver base, with black subdials at 3 and 9 o'clock creating a visual rhythm. The contrast provided by the so-called "reverse panda" color scheme contributes to both visibility and a sporty look, and also makes it easy to read when using the chronograph function.

　The bracelet is made of stainless steel and has an edgy line but is soft to the touch. The contrast between polished and satin finishes creates a sense of definition on the wrist while also creating a sense of luxury.

　The movement used is the automatic chronograph movement, Cal. TH20-00. The bidirectional winding rotor provides an efficient automatic winding mechanism, with a practical power reserve of approximately 80 hours. In addition to its stable accuracy and reliability, the movement's movement can also be enjoyed visually through the case back.

"Tag Heuer Aquaracer Professional 300" Ref. WBP5111.BA0013

The Aquaracer Professional 300 is a versatile diver's watch that can be used both at sea and in town. While it has the basic functions of a diver's watch, such as a robust case that is water resistant to 300m and a unidirectional rotating bezel, its sophisticated and modern design makes it suitable for everyday use.

　The case diameter is 42mm and is designed to be slim, giving it the strength of a diver's watch while remaining comfortable to wear. The 12-sided bezel and bright blue dial make it stand out on the wrist. Super-LumiNova® is applied to the indexes, hands, and the 12 o'clock position on the bezel, ensuring visibility even in dark places.

　The movement is COSC-certified Cal. TH31-00, which has a power reserve of approximately 80 hours, providing excellent accuracy and support for daily use.

　The case back is not see-through, but rather a solid type, as is typical of divers' watches, and is designed to withstand professional use.

　The bracelet is made of H-shaped stainless steel, making it both durable and comfortable to wear, and the clasp has an extension mechanism that allows for fine adjustment without tools.

　This model is a natural fit for the beach, sports, town use, and even the office, making it the perfect choice for those who value a balance between practicality and style. It's an essential piece when talking about TAG Heuer's diver's line.

TAG Heuer Monaco Chronograph, Ref. CBL2113.BA0644

　While the Monaco might conjure up images of a classic style with a leather strap, this model comes with a stainless steel bracelet—though it's not an entirely new one, taking its cue from the one used on Monacos produced in the 1970s.

　It is also paired with a black dial, and the red measuring hands add a pop of color, giving it a more racy look.

　The movement used is the aforementioned Cal. TH20-00, which can be seen through the case back of this watch.

　While retaining the iconic Monaco design, the addition of a bracelet gives this Tag Heuer watch a different appeal.