Introducing all of Maurice Lacroix's new watches for 2025!

Here is a roundup of the new watches Maurice Lacroix has announced for 2025. This year, alongside the brand's signature "Icon" models, a wide range of models are being released from the new "1975" collection.

New release for 2025① "1975"

　To celebrate the 50th anniversary of Maurice Lacroix's founding, a new collection, the "1975," was announced. The development of the 1975 was inspired by the "Les Classiques" collection, which the company released in 1988. It inherits the dressy look of the collection while being finished with a modern design. The wide variety of models available is also appealing, with a lineup including automatic models in 36mm or 40mm cases and quartz models in 39mm cases, each with a variety of dials.

　The dials, available in three colors: blue, black, and silver, feature a simple design with applied wedge-shaped indexes and dauphine-style hour and minute hands. The date display is located at 3 o'clock on the automatic model and 6 o'clock on the quartz model, ensuring practicality.

　The elegantly curved case features a satin-finished and polished finish. It has a screw-down back and, despite its dressy appearance, is water resistant to 10 bar.

　The watch is available with a leather strap or a stainless steel bracelet, both of which feature an easy-change system that allows them to be detached from the case with a single touch.

New for 2025② "Icon Automatic Wotto Limited Edition"

A new addition to the "Icon Urban Tribe" series, the "Icon Automatic Wotto Limited Edition," has been announced. Only 1000 pieces will be sold worldwide.

　The entire watch is adorned with drawings by Wotto (Craig Watkins), a British artist and a key figure in the street art world. The case, bracelet, and bezel are engraved with motifs born from Wotto's imagination. These unique motifs, including mushrooms, hearts, skateboarding ghosts, and lightning bolts, vibrantly adorn the iconic integrated bracelet case. Characters are displayed on the gray-based dial, featuring a yellow to blue gradation.

　The movement is the automatic mechanical movement ML115. You can see the rotor and balance wheel in action through the see-through case back.

New for 2025③ "Icon Automatic Skeleton"

　The dynamic and attractive Aikon Automatic Skeleton has been released in three new variations: a 42mm case with a gray dial, a blue dial model, and a 39mm case with a blue dial.

　The dial is skeletonized with many curves, allowing the mainspring, gears, and balance wheel inside the movement to be seen. Skeleton dials can often appear cluttered, but the use of subdued colors gives it a chic look. Visibility is also ensured thanks to the sharp bar indexes and pencil-shaped hour and minute hands.

　The case and bracelet are made of stainless steel. They feature an iconic, striking finish that alternates between polished and hairline finishes. The bracelet is equipped with an easy-change mechanism, allowing it to be easily removed from the case without the need for tools. The movement can be viewed through the see-through caseback.

2025 New Release ④ "Icon Automatic Japan Limited Edition"

　Maurice Lacroix has announced two Japan-exclusive models from its masterpiece collection, Aikon. One features a yellow gradient dial, and the other a red gradient dial. The smoky gradient, which darkens towards the outer edge of the dial, embodies the energy and warmth of Japanese culture. This model reinforces the company's commitment to "creating timepieces that not only tell time, but also tell stories."

　The case with integrated bracelet is made of stainless steel. Its 42mm diameter makes a striking presence on the wrist. The bracelet is equipped with an easy-change system, allowing you to easily change the strap to suit your outfit or mood. The case back is engraved with the words "JAPAN SPECIAL EDITION," giving you a sense of exclusivity that only a limited edition model can offer. The movement is the mechanical automatic Cal. ML115.