Eliza Ikeda talks about her current Rukia. Her aesthetics are reflected in her 999th piece.

Ikeda Elaiza is a multi-talented model, actress, singer, and film director. She rose to fame as the "goddess of selfies" with her cutting-edge social media strategies, and from 2021 she will serve as an ambassador for Seiko Lukia. Both Ikeda Elaiza and Seiko Lukia share a similar relationship, possessing opposing yet attractive personalities.

Selected as the image character for "Seiko Rukia"

　Ikeda Eliza is always taking on new challenges and showcasing her diverse talents. She is currently garnering attention for her role as the protagonist, Kishibe Midori, a former reader model who is suddenly transferred from the editorial department of a popular fashion magazine to the dictionary editorial department in the NHK TV drama series "A Fune o Weaving: Watashi, Jiken Tsukurimasu."

She was appointed the image character for Seiko Lukia in 2021. The two limited edition models she produced herself are the brand's 999th and 1000th products to date. She is also set to appear in a new commercial with a flower garden theme in 2024. Her diverse activities are evident in the commercials and behind-the-scenes videos.

　He commented on the watch he produced as follows:

"I designed these two watches with the hope that people would be more greedy for watches that express their dual nature, that are beautiful yet innovative, and that reflect their individuality. I think they have turned out exactly as I envisioned them."

　As a former model, he also mentioned that he coordinates his watches, saying, "I like to wear all black with a casual outfit like a T-shirt and jeans or slacks, and use it to help me feel like I want to look handsome today."

An extraordinary spirit of challenge and a sense of foresight

　She debuted as a fashion magazine model in 2009. Her exceptionally fast success on the cover of just under six months suggests she likely had natural talent. While working as a model, she entered the entertainment industry and made her film debut in 2011 with "High School Debut." She gained experience through starring in the music video for globe's song "FACE," and in 2019 landed the lead role in "Sadako," part of the horror film "Ring" series. Furthermore, in the same year, she made her directorial debut with "Summer, Everywhere," demonstrating her surprisingly wide-ranging activities.

He has appeared on TV variety shows such as "Guru Guru Ninety-Nine Gourmet Chicken Race Gochi ni Narimasu! 23" and has also taken on the role of host on music shows. Since 2021, he has been active as a music artist under the name ELAIZA, and continues to demonstrate his multifaceted talents by working as a still photographer.

　Incidentally, one of the reasons Ikeda Elaiza became known was because of her "selfies." Based on the idea that "in this day and age, it's a good idea to spread your own information yourself," staff from her agency started using Twitter, which no one had an account on yet, and they gained followers one after another from when she was still unknown. There is also a famous story about how the selfies she posted were so well-received that she earned the nickname "God of Selfies."

　In 2014, when she used a selfie of herself with her lips pinched together as her Twitter icon, fans coined the "Eliza Pose," and it caused a huge stir when she featured it on a variety show she appeared on that same year. The Eliza Pose has since spread to the entertainment industry, with internationally renowned actor Tadanobu Asano striking the pose in a photo with singer-songwriter Yasuyuki Okamura. This social media strategy, which was ahead of its time, proved to be a success.

Share your memories with Rukia on Instagram

　In 2020, she announced that she would be ending her Twitter presence and will now focus on Instagram. Her posts, which capture everything from her private life to behind-the-scenes work, are shot with her unique sensibility and continue to captivate many fans. Of particular note is her natural relationship with Seiko Lukia, for which she serves as an ambassador.

　In a post dated June 17, 2025, she shared an off-shot of herself wearing a striped cut-and-sew top with Ref. SSQV099 Black, commenting, "My partner is the SSQV099 Black, and I love its delicate design. I sometimes wear it to match my costumes in the works!"

　This post goes beyond mere product promotion; it shows that she truly loves the product. She requested a glossy mirror finish and was particular about balancing the design of her own production, with delicate diamonds sparkling against a cool image. The fact that she wears this product both on set and in her private life speaks to the deep bond between Ikeda Eliza and Rukia.

"Seiko Lukia" brand 999th Ref. SSQV099

　In an interview at the time of release, Elaiza Ikeda said the following about this work:

"Personally, I think what's really appealing about this watch is the diamonds that are set between 6 and 11 o'clock. When you think of all black, you might imagine it being a bit stiff, brave, or cool, but when you look closely, you'll see that it is set with incredibly beautiful, delicate diamonds. I think that this sense of balance between coolness and beauty will appeal to women living today, and I myself wanted to have a luxurious watch like that, so I designed it."

　Ikeda Eliza is drawn to things that combine opposing charms, and she believes she aspires to be that kind of person. The Ref. SSQV099, with its powerful all-black design and the delicate sparkle of diamonds, is a watch that truly embodies her ideals.

　Her career began as a model, and she has since progressed to become an actress, singer, film director, and photographer, leaping seamlessly across genres to become a remarkable figure. As the "goddess of selfies," she has foreseen the times and pioneered her own possibilities on the new stage of social media, and her journey seems to overlap with the RUKIA brand's stance of constantly seeking innovation.

　A mysterious charm that hints at a youthful innocence and a seductiveness that belies her age. The combination of Ikeda Eliza, who naturally combines opposing elements, and Rukia, who is both cool and beautiful, is the ideal role model for modern women who pursue their own individuality without being confined to a single box. A dignified professional at work, yet displaying natural charm in their private lives. Both Ikeda Eliza and Rukia embody this multifaceted image of a woman.