Tiffany Ginza, Asia's largest flagship store, tells the story of the brand

FEATURES Magazine article

2025.08.09

Tiffany

Last July, Tiffany & Co. opened its largest flagship store in Asia, Tiffany & Co. Ginza, in Tokyo's Ginza 6-chome. The unique design, which showcases Tiffany's worldview alongside contemporary art and traditional crafts, speaks to the spirit of "In Love with Japan."

Tiffany Ginza

Text by Aki Nogami
Edited by Yuto Hosoda (Chronos-Japan)
[Article published in the July 2025 issue of Kronos Japan]

Asia's largest flagship store opens in Ginza 6-chome, Tokyo

Tiffany Ginza

[B1F]The "GOLD & DIAMOND ICONS" floor features origami decorations made from washi paper adorning the ceiling. Diamond jewelry is the main attraction on this floor, which has two VIC rooms. There is also art of Audrey Hepburn by Peter Marino.

　There is a great joy in not only actually holding a watch or piece of jewelry in your hands, but also in visiting a store. It is often said that the purpose of a store is to experience the brand's worldview, and now a landmark that truly embodies this has been born: Tiffany & Co. Ginza.

　The store is Asia's largest flagship store. It was opened in Ginza 6-chome, reflecting the latest design concept of the flagship store on New York's Fifth Avenue. Upon stepping into the magnificent 66-meter-tall Tiffany blue building, visitors are greeted by a space that sparkles like a diamond. The theme of the first floor is "WORLD OF TIFFANY." Architect Peter Marino designed the space, which is inspired by diamonds falling from the sky. This is a wonderful collaboration, with the transparent, wave-like exterior designed by Japanese architect Jun Aoki.

Tiffany Ginza

[1F]The theme of the first floor is "WORLD OF TIFFANY." The glittering diamond-themed interior is decorated with artwork by Italian artist Michelangelo Pistoletto, depicting the world of Tiffany Blue.

　At LVMH Watch Week 2025, Tiffany presented a number of magnificent timepieces that reflected the perspective of a high jeweler, and visitors will be able to see these rare pieces in person. The "Bird on a Rock" jewelry piece, which inspired the watches, and Louis Comfort Tiffany lamps are also on display, so one of the highlights is being able to get a glimpse behind the scenes of watch creation.

Tiffany Ginza

[2F]This floor is home to Tiffany's iconic collection. The circular decorations, created by Kanazawa Bordered Gold Leaf Factory, which the brand supports, represent traditional Japanese beauty. On this floor, you can also see the works of Elsa Peretti, the legendary designer who built Tiffany's history. New watches, such as the Tiffany Atlas, are also gathered on this floor. Silkscreen works by Elvis Presley are casually displayed, making you feel like you're visiting a museum just by walking around.

Tiffany Ginza

　In addition to the many new releases, the store also boasts a wealth of archives spanning the years. To celebrate the ties between Tiffany and Japan, over 60 archive pieces have been gathered for the opening, half of which will be on display in Japan for the first time. On the third floor, pieces by Tiffany's renowned designer, Jean Schlumberger, are collected, and visitors can view these legendary pieces surrounded by interiors that convey the designer's love for the Caribbean Sea and the nature of Asia, his homeland. This is sure to bring joy to visitors, as if they were interacting with the pieces with all five senses.

Tiffany Ginza

[3F]The company has revolutionized bridal jewelry with inventions such as the "Tiffany® Setting," which uses six prongs to hold the diamond high in the air. The third floor is dedicated to bridal rings, where an aluminum foil installation by Abe Sachiko and Sasaki Gen tells a love story. At the back is the high jewelry salon, which displays rare high jewelry and archives from Jean Schlumberger. Each VIC room has a different interior, and the photo above is based on the wisteria flower motif, which was the inspiration for the table lamp.

Tiffany Ginza

　In addition to its rich heritage offerings, Tiffany Ginza also features a focus on craft and art. Each floor displays approximately 50 works by Japanese and international artists, including Susumu Kamijo, Damien Hirst, and Julian Schnabel. The store's unique collaborations with jewelry and watches, blending art and Japanese crafts, are a feast for the eyes. This truly unique attempt reinterprets the world of Tiffany from the perspectives of contemporary art and traditional crafts. The store itself is like a jewel box, a museum, and is filled with a truly diverse array of charm. Tiffany Ginza tells the brand's story through its rich expressive power. Opening the doors invites you into the world of Tiffany, spanning from the past to the present and into the future. This unique experience is guaranteed at the flagship store, Tiffany Ginza.

Tiffany Ginza

[4F]In addition to watches and jewelry, the core of Tiffany's creations is its beautifully designed home collections. The theme of the fourth floor is "HOME & ACCESSORIES." The floor, lined with table settings, leads to the terrace where the Blue Box Café is located. The café, scheduled to open in August, will offer a sophisticated dining experience overseen by Chef Natsuko Shoji, accompanied by Tiffany cutlery. There will also be a private dining area for special occasions.