The September issue (Vol. 120) of Chronos Japan was released on Wednesday, August 6, 2025. The first feature, "Digging Deeper into New Watches at the Forefront of 2025," delves into this year's noteworthy new watches in detail through on-site coverage and interviews.
Chronos September issue (vol. 120) on sale August 6rd
First Feature: Deep Dive into New Watches at the Forefront of 2025
The watch industry faces challenges such as a global economic downturn, Trump tariffs, and ongoing conflicts. However, the new products released by various companies in 2025 are more exciting than we could have imagined.
From A. Lange & Söhne, who brought extraordinary perfection to the compact "1815," to Bulgari, who released an ambitious automatic watch for women, to Zenith, who revived the masterpiece movement, Cal. 135. Rolex is revamping its core movement with the new "Dynapulse escapement," while TAG Heuer, promoting the "New Normal," is successfully raising the bar on the basics. Hublot is touting a return to materials, and Louis Moinet is surprising watch enthusiasts with the new "1816."
What intentions did each company have in their new releases? Based on on-site coverage in Switzerland and interviews with key people, we will take a deep dive into the new releases that are worth paying attention to this year.
Second Feature: Portraits of Iconic Pieces 87 Seiko 5 Sports
The Seiko 5, released in 1963, revolutionized Japanese watchmaking. Originally a watch aimed at young people, its high level of perfection eventually made it Seiko's global strategic model. The 5 Sports, first released in 68, was an attempt to bring the 5 back to younger audiences. Its robust movement, unique case, and vibrant colors have captured the hearts of watch enthusiasts around the world, more than half a century later.
Third Feature: Another Geneva Watch Fair that Shines a Light on Independent Watches
Watches & Wonders Geneva (W&WG), held every April, is now known as the world's largest watch fair. However, W&WG is not the only event taking place in Geneva at this time of year. While major manufacturers spend huge amounts of money to unveil their new products at Palexpo, how do smaller watch brands present their own timepieces? We take a closer look at the current state of this other Geneva watch fair.
Watch Paranoia Chronicles, Part 63: "The Essence of Audemars Piguet's 150th Anniversary"
Audemars Piguet was founded in Le Brassus, in the Vallée de Joux, Switzerland, in 1875. Now celebrating its 150th anniversary, we visit the original site where the company is still headquartered to learn about the essence that the Maison has continued to pass down through the generations.
https://amzn.to/4fggJdy
