Geneva Watch Days kicked off in 2020. Now in its sixth year, this year's exhibition of new watches will be covered on-site by Yukiya Suzuki, deputy editor-in-chief of the watch magazine Chronos Japan, and Yuto Hosoda, editor-in-chief of the magazine. Ahead of the coverage, we'll explain what the exhibition is all about.
Geneva Watch Days is about to begin!
Have you heard of Geneva Watch Days, held in Switzerland? It's a trade fair for new watches launched in 2020 by Bulgari, Breitling, De Bethune, Girard-Perregaux, and H. Moser & Cie. When it comes to watch industry trade fairs, Watches & Wonders Geneva, the predecessor to SIHH, may come to mind. However, Geneva Watch Days, which will be held for the sixth time in 2025, will feature 66 brands this year, surpassing the aforementioned trade fairs in terms of number of participants alone.
What kind of festival is Geneva Watch Days? Yukiya Suzuki, deputy editor-in-chief of the watch magazine Chronos Japan, who will be covering the fair on-site, and Yuto Hosoda, an editor at the magazine, provide a thorough explanation on YouTube. The discussion covers the benefits of the fair for brands, retailers, and end users, as well as predictions for the new watches that will be announced. This is a must-see for both watch enthusiasts and readers who work with watches.
table of contents
0:00 Opening
0:33 Self-introductions by local reporters and their experience covering Swiss trade fairs
2:49 What are Geneva Watch Days?
4:02 Differences from Watches & Wonders Geneva
8:02 The need for a new trade fair
10:30 The benefits of holding a trade fair in person
12:32 Benefits for end users
15:07 This time's interview brand
16:25 Predicting this year's new watches!
19:07 ED
