A selection of luxury chronograph watches for under 100 million yen

We've selected five recommended luxury chronograph watches under 1 million yen. These masterpieces feature the high-quality exteriors and movements you expect from a luxury watch, while also allowing you to fully enjoy the unique controls of a chronograph.

Introducing masterpieces that showcase the appeal of the chronograph, the epitome of complex mechanisms

　Among the complex mechanisms, the chronograph is a relatively familiar one. Its mechanism is to have a separate wheel train for measuring time, and by pressing the start button, power is transmitted from the wheel train for displaying time to the wheel train for measuring time, measuring the elapsed time. The stop button separates the connection and stops the measurement, and the reset button resets the hands to zero. High-end chronograph movements may also be equipped with mechanisms such as a flyback, which allows for instant resetting and restarting, or a split-seconds, which allows for lap times to be measured. Even regular chronographs are generally more complex and require more parts than three-hand movements, such as springs, levers, and cams, so they are generally more expensive.

　This time, we will be focusing on chronograph watches and introducing five models from established brands that can be purchased for under 1 million yen. Each model has a high-quality exterior that captures the essence of luxury watches, a movement that is worth talking about, and is reliable enough to enjoy using the chronograph.

TAG Heuer "TAG Heuer Carrera Chronograph" Ref. CBS2210.FC6534

　The history of TAG Heuer chronographs began in 1887, when its predecessor, Heuer, obtained a patent for an improved "oscillating pinion." Since then, the company has released many chronograph watches. The model we are introducing today features a design inspired by the Reference 2447 NS, which was released in the 1960s.

　The dial is a "reverse panda" design with a black base and silver subdials. A tachymeter is placed on the large raised flange, and it is enclosed by a domed sapphire crystal. The outer edges of the indexes and the hour and minute hands are coated with cream-colored luminous paint, giving it a vintage feel.

　The stainless steel case is compact, measuring just 39mm in diameter, and is adorned with elegant details typical of luxury watches, such as sharp lugs and pump-style pushers.

　Equipped with the automatic chronograph movement Cal. TH20-00, the movement can be viewed through the see-through case back, allowing you to enjoy every detail, including the sturdy bridge and the column wheel that controls the chronograph operation.

Breitling "Classic Avi Chronograph 42 P-51 Mustang" Ref. A233803A1B1X1

　This pilot's chronograph bears the name of the P-51 Mustang, a legendary fighter plane developed by North American Aircraft Corporation. Its classic design inherits the characteristics of the Ref. 765 Avie, which the company produced in the 1950s. The black dial features a small seconds, 30-minute counter, and 12-hour counter, while the indexes and hands are coated with vintage-colored luminous paint. The bidirectionally rotating polished bezel has 12 graduations, allowing it to be used as a simple GMT function.

　The case diameter is 42mm. The pump-type pushers and large crown improve operability and create a clean look. The crown is not screwed down, so it is also attractive that it requires less effort to adjust the time. The watch is water resistant up to 10 bar, which is sufficient for everyday use.

　The movement is the Breitling Caliber 23, an automatic chronograph based on a general-purpose machine. It is known for its high reliability and has been adopted in many models.

Sinn "613 St" Ref.613.012

　This Sinn diver's chronograph watch is a new release for 2025. It features a day-date display at 3 o'clock, a 60-minute counter at 6 o'clock, and a small seconds hand at 9 o'clock. Compared to the 30-minute counters found on typical chronographs, the 60-minute counter is intuitively easy to read. The small seconds hand scale is finished in gray, intentionally making it less noticeable and reducing the clutter on the dial.

　The stainless steel case is fitted with a unidirectional rotating bezel for measuring the elapsed time during a dive. This bezel uses a special coupling method that prevents it from coming off even when subjected to impact. Furthermore, the chronograph pushers feature a D3 system that can be operated underwater. The case interior is equipped with Ar-Dry Technology to prevent water from entering and to prevent water from entering, as well as Magnetic Field Protection, which provides magnetic resistance of 8 A/m.

　This authentic diver's watch is water resistant to 500m and certified by the DNV marine classification society. As a high-spec luxury watch, there are very few that can compare to this one.

Longines "Longines Spirit Flyback" Ref. L3.821.5.53.2

　The pilot's chronograph features an elegant color scheme. Longines watches have been loved by pioneers who have been active in the air, sea, and land for nearly a century. The Longines Spirit collection was created to pay homage to that pioneering spirit.

　The dial features a matte green and brown gradation and a classic two-counter design with a 30-minute counter and small seconds hand. Five stars shine at the 6 o'clock position, signifying high precision. The use of gold throughout, including the three-dimensional Arabic numerals and hands, creates an elegant impression.

　The bezel, with its green ceramic insert, is crafted from 18K yellow gold. It rotates in both directions and can measure elapsed time. The 42mm stainless steel case features a three-dimensional finish, primarily hairline finishes with polished lug edges. The pushers and crown are crafted from 18K yellow gold.

　This model is equipped with the Cal. L791.4, an automatic chronograph movement with a flyback mechanism. By pressing the reset button while the chronograph is running, it can be instantly reset to zero and restarted. One of the strengths of this model is that it allows you to fully enjoy the complex mechanisms unique to luxury watches, even though it costs less than 100 million yen.

Norqain Freedom 60 Chrono Off-White, Ref. N2200.19S02.C01.L01

　This 2025 model joins the Freedom 60 Chrono, a classic design inspired by the design codes of the 1960s. The dial is finished in an elegant off-white, contrasted with a black subdial and tachymeter scale. A date display is located at 4:30, ensuring convenience for everyday use. The dial curves toward the outer edge and is combined with a box-shaped sapphire crystal.

　The case features a vintage design with a thin bezel and pump-type pushers. The 43mm diameter adds a modern touch. A NORQAIN plate is attached to the side of the case at 9 o'clock, allowing the owner to personalize it with their favorite words or phrases.

　This is a limited edition model with only 300 pieces produced worldwide, and the words "LIMITED EDITION, ONE of 300" are printed on the case back to indicate this. The see-through case back allows you to view the automatic chronograph movement, Cal. N19.