Cute and elegant: 5 luxury watches for women released in 2025

In this article, we will introduce a selection of outstandingly attractive models from among the women's watches released in 2025. This time, we have selected five timepieces that exude glamorous individuality from prestigious brands such as Breguet, Bulgari, Omega, Blancpain, and Cartier.

A selection of new women's watches for 2025

　Following major trade fairs such as Watches & Wonders Geneva 2025 and Geneva Watch Days 2025, a wide range of women's watches is available this year.

　This year, the most notable releases were new models that were resized to be more suitable for women, while still maintaining each brand's iconic designs and excellent functionality. There were also releases of existing models that were made even more glamorous, or models equipped with new movements, giving the impression that the options available to meet the diverse needs of modern women have expanded even further.

　This time, we will introduce five particularly noteworthy women's models from each brand from the bountiful new releases for 2025. Be sure to check out these masterpieces that not only boast a high level of design but also uncompromising internal mechanisms.

Breguet "Reine de Naples 9935" Ref. 9935BH/4Y/964 D0

　To celebrate its 250th anniversary this year, Breguet renamed its "Reine de Naples" collection to the French "Reine de Naples," inspired by the brand's first wristwatch, made for Caroline Murat, Queen of Naples, between 1810 and 1812.

　The Ref. 9935BH/4Y/964 D0 is one of these 250th anniversary models. The dial features a two-layer structure of Tahitian mother-of-pearl overlaid with aventurine glass. The off-center dial is located at 6 o'clock and the moon phase display is located at 12 o'clock, creating a romantic look reminiscent of the moon floating in the night sky.

　Another distinctive feature of this model is its gorgeous diamond setting. Seven pear-shaped diamonds are adorned at the 12 o'clock position on the dial and at the hour markers, and the spherical lugs are snow-set, providing a glittering display of embellishments throughout. The case has an elegant oval shape reminiscent of the original, and in addition to the diamond decoration, it is the first in the collection to be made of 18K Breguet gold, creating a special atmosphere befitting this milestone year.

　The movement is the Cal. 537L2. This new model eliminates the power reserve indicator and features a larger moon phase display than previous models. The moon on this moon phase display is also made of mother-of-pearl and bears Breguet's signature secret sign.

Bvlgari "Serpenti Tubogas" Ref. 103905

　In 2025, Bvlgari's iconic Serpenti collection was expanded with a new model equipped with a tiny in-house automatic movement. Among these, we have selected the Serpenti Tubogas, Ref. 103905, which features a bracelet inspired by gas tubes.

　The Serpenti Tubogas collection is a modern interpretation of the snake motif, which has long been a symbol of eternity and wisdom, with a spiraling bracelet. The bracelet, which is seamlessly connected to the case, is flexible thanks to a coiled finish without soldering, allowing it to wrap around the wrist. The Ref. 103905 is a luxurious take on this iconic design, crafted in 18K pink gold.

　The white opaline dial with guilloched details and pink gold-plated hands and indexes create an intelligent and elegant look. The bezel is set with diamonds, and the crown is adorned with a cabochon-cut pink rubellite, further enhancing the elegant and feminine impression of the entire watch.

　The Caliber BVS100 Lady Solotempo movement is compact, measuring just 19mm in diameter and 3.9mm thick, yet boasts an automatic winding mechanism and a power reserve of approximately 50 hours. This movement successfully combines the elegance of a jewelry watch with the precision of a mechanical watch, while keeping the drop-shaped case small.

Omega Seamaster Aqua Terra 30mm Ref. 220.55.30.20.60.001

　The Seamaster Aqua Terra, which has an especially elegant design, is part of Omega's Seamaster diver's watch line. In 2025, a variety of new models with 30mm cases were added to the lineup, expanding the collection to meet a wider range of needs.

　Among these, the Ref. 220.55.30.20.60.001 features a case and bracelet crafted from OMEGA's proprietary 18K Moonshine™ gold alloy. The sun-brushed green dial is complemented by diamond-set indexes and a bezel, creating an even more luxurious look. The applied parts on the dial are also crafted from the same material as the case, creating a radiant look that is unified down to the smallest detail.

　The movement is also a noteworthy feature of this model. Both the Seamaster Aqua Terra and the Seamaster Aqua Terra are equipped with a newly developed Master Chronometer-certified movement within their 30mm cases, which, despite their small diameter, achieve stable accuracy and magnetic resistance of over 15,000 gauss. The Cal. 8751 used in this model is a special edition with a rotor and bridge made of 18K Sedna™ gold.

　In addition to being water resistant to 150m, the bracelet buckle is comfortable against the skin and is equipped with a fine-tuning comfort release system, making it a watch that is both jewelry-like and suitable for everyday use.

Blancpain "Fifty Fathoms Automatic" Ref. 5007 12B44R NAFA

　The Fifty Fathoms is a masterpiece from Blancpain, a long-established brand founded in 1735, and has been known as the ancestor of the modern diver's watch since its launch in 1953. One of the hot topics this year is the addition of a unisex case size with a diameter of 38mm, a first for the collection.

　From this compact Fifty Fathoms collection, we chose the Ref. 5007 12B44R NAFA. Featuring a mother-of-pearl dial in a petal pink gradient and a bezel in the same color with a sapphire crystal insert, this watch exudes a sporty yet charming look. The hands, scales, and indexes are adorned in a vibrant pink, giving the timepiece a soft look while ensuring excellent legibility.

　The case has been downsized while being redesigned without compromising any of the functionality of a serious diver's watch, including its 300m water resistance. The case is made of lightweight and durable titanium. The entire case is satin-finished, highlighting the vibrant color of the dial while retaining the stoicism of a diver's watch. Meanwhile, the pink-striped NATO strap enhances the sense of unity with the dial, adding a playful touch to the design.

　The watch is equipped with the Cal. 1153 movement. Like the previous model, it boasts a long power reserve of approximately 100 hours, and the adoption of a silicon balance spring provides excellent magnetic resistance. The transparent case back allows a view of the 18K red gold rotor, a tribute to the original model.

Cartier "Santos de Cartier" Ref.W2SA0033

　Among the Cartier Santos watches, known as the world's first mass-produced wristwatch, the Santos de Cartier has a modern, sporty side. This year, the collection added a small model for the first time since its 2018 revamp.

　This new size, measuring 27mm wide and 34.5mm long, is close to the proportions of the original Santos, created in 1904. Furthermore, thanks to the inclusion of a quartz movement, it is also slim at just 7.08mm thick. Naturally, the iconic Santos design codes remain intact, making it a model that fits comfortably on the wrist of both men and women.

　The model selected from the lineup is the Ref. W2SA0033, a combination model of stainless steel and 18K yellow gold. 18K yellow gold is used for the bezel and bracelet screws, and the contrast created by the combination of different materials further highlights the screws, which are an iconic design of the collection.

　The sunray-finished silver dial features Roman numeral indexes, tempered blue baton hands, and a railway minute track, and combined with the clean, no-date design, it gives an elegant impression.

　This model also features the patented "Quick Switch" system, which allows you to change to the included leather strap with just one push, without using any tools.