The Seiko watches worn by Shohei Ohtani in his advertising campaigns have attracted a great deal of attention each time he appears. In each campaign in which he appears as a Seiko ambassador, he has featured multiple models, including the Seiko Astron Nexter. In this article, we will organize the models worn by Ohtani in promotions and introduce the features of each in an easy-to-understand manner.
1. Seiko's relationship with Shohei Ohtani
The relationship between Ohtani and Seiko began when he was appointed as a Seiko ambassador in 2016. Since that year, Seiko has used Ohtani in major campaigns centered around Astron, positioning him as a symbol of the brand.
From 2016 to 2022, Ohtani has consistently appeared at new Seiko Astron launches and series developments, representing the GPS solar-powered models. Since taking office, Ohtani has consistently been featured in campaigns wearing a Seiko Astron, symbolizing Seiko's commitment to timekeeping accuracy and innovation.
This trend will continue into 2023 and beyond, with Ohtani being seen wearing models from the Prospex and Nextar series, such as the SBXC181 and SBXC175. This has made it clear that Ohtani is a central figure in Seiko's advertising efforts, and his relationship with the brand continues to this day.
Since his appointment in 2016, Seiko has continuously launched campaigns featuring Ohtani, demonstrating the company's ongoing commitment to him as a person who embodies the Astron worldview.
2. The Seiko watch worn by Shohei Ohtani during promotional activities
The watches worn by Ohtani in the advertisements include several models, primarily from the Seiko Astron Nexter series. The models worn by Ohtani are featured alongside the player, and their features are clearly explained. Here we will introduce the main models that appeared in the advertisements and their features.
Shohei Ohtani advertising model
The Seiko watches worn by Ohtani in the advertisement include several models, primarily the Astron. The main models are as follows:
・Seiko Astron Nexter "SBXC181"
・Seiko Astron Nexter "SBXC175"
・Seiko Prospex Divers 1968 Heritage GMT "SBEJ029"
・King Seiko VANAC "SDKV001"
These models are positioned as part of Seiko's core collections and have been introduced in conjunction with Ohtani's advertising appearances. The Seiko Astron uses the Nexter series, which is centered around GPS solar, and combines the player's powerful image with the linear design of the case. The Seiko Prospex SBEJ029 is a practical model that integrates a GMT function into a diver's watch, demonstrating the series' technological direction. Furthermore, the King Seiko SDKV001 is a modern reimagining of a 1970s design, embodying the brand's historical elements.
All of the models worn by Ohtani are from a series that demonstrates Seiko's technical features and design direction, and it is clear that they play an important role in the advertising campaign.
Seiko Astron Nexter SBXC181 | The next-generation GPS solar flagship
GPS solar (Cal. 5X83). Runs for approximately 6 months on a full charge (approximately 2 years in power save mode). Ti case (diameter 43.3mm, thickness 13.4mm). Water resistant to 10 bar. Price: 33 yen (tax included).
The SBXC181 is the core model of the Nextar series. Equipped with a GPS solar movement, it receives satellite signals and corrects the time, achieving high accuracy. The fact that it is solar-powered means there is no need for battery replacement is also an important factor supporting the Nextar's practicality.
The exterior is made of titanium, and features Nexter's distinctive straight-line design. The case is made up of multiple surfaces, creating a three-dimensional impression depending on the angle of the light. The bracelet is designed to fit the shape of the case, ensuring a secure fit.
Furthermore, the dial features a layered structure and a layout that prioritizes time reading. The indices and hands have been treated to improve visibility, ensuring that necessary information can be read clearly. The display functions meet all the requirements of a GPS solar watch, and are highly complete in terms of practicality.
The Nextar series is based on the concept of incorporating Seiko Astron technology into modern designs, and the SBXC181 is a prime example of this direction. It was introduced as the model worn by Ohtani during promotional activities and is regarded as an iconic piece of the series.
Seiko Astron Nexter SBXC175 | A lightweight and practical GPS solar model
GPS solar (Cal. 5X83). Runs for approximately 6 months on a full charge (approximately 2 years in power save mode). Ti case (diameter 44.1mm, thickness 14.4mm). Water resistant to 10 bar. Price: 247,500 yen (tax included).
The SBXC175 is a model in the Nextar series that has a design that emphasizes lightness. It features practical functions, such as GPS solar that receives satellite signals and corrects the time. By using solar power, there is no need to change batteries, making it more convenient for everyday use.
The exterior is made of titanium, with a linear design unique to Nextar. The case has a multifaceted structure that casts different shades depending on the angle, and the bracelet, designed to fit the case, is designed with a focus on how it fits the wrist. The unified exterior design creates a light and airy impression.
The dial also features a multi-layered structure and a layout that places the indexes and hands in a way that is easy to read. Its appearance changes depending on how the light hits it, achieving both readability and a three-dimensional feel. The layout of the display, which organizes the information needed for everyday use, highlights the distinctive features of the Nextar series.
The SBXC175 is a model that combines the functionality of the Seiko Astron with the sporty look of the Nextar, adding a sense of lightness. It has also been featured in promotional videos for Ohtani, and is considered a watch that demonstrates the practicality of the series.
Seiko Prospex Diver's 1968 Heritage GMT SBEJ029 | A practical diver's watch with a durable case and integrated GMT function
Automatic winding (Cal. 6R54). 24 jewels. 21,600 vph. Power reserve approximately 72 hours. Stainless steel case (diameter 42 mm, thickness 13.3 mm). 300m water resistant for air diving. 176,000 yen (tax included).
The SBEJ029 is a model in a series designed based on a 1968 diver's model, with the addition of a GMT function. The exterior is made of stainless steel, the surface is treated to enhance scratch resistance, and it is a full-fledged diver's watch with water resistance to 300m for air diving.
The case is designed to be thin yet strong, ensuring stable performance regardless of the environment. The bezel has a rotating mechanism, allowing you to easily keep track of the elapsed time during a dive. The design has sharp edges, giving it the tool-like feel that is characteristic of Prospex.
As is typical of diver's models, the dial is designed with visibility as a top priority, with thick indices and hour and minute hands. The addition of a GMT hand allows you to display different time zones, a major practical advantage. The hands and indices are coated with luminous paint, making it possible to read the time even in the dark.
The SBEJ029 combines the performance of a diver's model with a GMT function, expanding the range of situations in which it can be worn. Combining robustness and functionality, it is positioned as a particularly practical model in the current Seiko Prospex line.
King Seiko VANAC SDKV001 | A new VANAC sports design model that inherits the design of the 70s
Automatic (Cal. 8L45). 35 jewels. 28,800 vph. Power reserve approximately 72 hours. Stainless steel (diameter 41mm, thickness 14.3mm). Water resistant to 10 bar. Price: 396,000 yen (tax included).
The SDKV001 is a modern redesign of the King Seiko "VANAC" model that debuted in the 1970s. It inherits the series' distinctive exterior design and features a case design that combines straight lines. Made of stainless steel, the design's sharp edges enhance the exterior's presence.
The case also features a large, flat surface that reflects light differently on each surface, and incorporates a structure that emphasizes the connection of the exterior, inheriting the distinctive VANAC design. The bracelet is also shaped to match the case lines, creating a unified finish.
Furthermore, the dial has a radial finish, which changes its appearance depending on the angle of the light. The indexes combine flat and chamfered surfaces, giving the same sharp impression as the case shape. The hands also have a linear design, and the overall style is reminiscent of the 70s.
The SDKV001 is a model that replaces the elements of the VANAC, which represents King Seiko's history, with modern specifications. Its multifaceted exterior structure and dial finish are notable for retaining the characteristics of the time while being reconstructed using current manufacturing techniques.
3. Summary: A mirror reflecting the brand's current position
Shohei Ohtani became a Seiko ambassador in 2016 and has consistently appeared in major campaigns since then. Previously, he has primarily worn the Astron Nexter series, with the SBXC181 and SBXC175 being his most popular models. Both are GPS solar-powered and feature specifications that emphasize high precision and practicality. He also demonstrates his diverse approach by appearing in other brands, such as the Prospex SBEJ029 and the King Seiko VANAC SDKV001. By following Ohtani's advertisements, readers can see which models Seiko is focusing on and learn about the technical background of each series. Keep an eye out for Ohtani wearing new Seiko models in the future.
