We present the top 5 most popular ladies' watches from Casio for 2025. This year's ranking features a well-balanced selection of models from each collection that cater to a variety of women's lifestyles, including the G-SHOCK for women, BABY-G.
Text by Kento Nii
[Article published on January 18, 2025]
A reliable ally for women who value practicality
Casio offers a wide range of ladies' watches, including "BABY-G," a redesign of G-SHOCK for women, "G-MS," a metal watch for mature women, and "SHEEN," which pursues a minimalist style. Each collection boasts the manufacturer's signature toughness, multifunctionality, and a design that can be worn both on and off the job, making it a reassuring lineup for women of all ages who value practicality.
This time, we will be announcing the top 5 most popular Casio ladies' watches. They are all in an affordable price range, so why not take this opportunity to try one out?
5. Wave Ceptor Solar Analog, Ref. LWQ-10DJ-7A2JF
Tough Solar. Approximately 19 months on a full charge (power save mode). Stainless steel + resin case (diameter 29mm, thickness 8.7mm). 5 ATM water resistant. 22,000 yen (tax included).
Coming in at number five is a watch from Casio's Wave Ceptor radio-controlled watch series. This long-selling model, released in 2012, features a simple dial layout with minimalist decoration, making it suitable for a variety of occasions, from business to personal use. Another notable feature is the use of pale pink as an accent color, adding a subtle feminine touch.
The case is compact, measuring 29mm in diameter. The combination of stainless steel and resin construction not only ensures excellent durability, but also makes the watch light at just 42g, despite its metallic appearance, putting less strain on the wrist even when worn for long periods of time.
In terms of functionality, it features "Multiband 6," which receives standard radio waves from Japan, China, the United States, the United Kingdom, and Germany, and "Tough Solar," which can be charged even under fluorescent light. It also features a date display, making it a suitable watch for everyday use. Furthermore, the band can be adjusted using the included dedicated tool, allowing it to accommodate minor changes in wrist size on a daily basis, which is likely one of the reasons for its long-standing popularity.
4th place: "Sheen Solar Sapphire Model" Ref. SHS-D400CGM-4AJF
Coming in fourth place is a watch with a mesh metal band from SHEEN, a brand that offers a minimalist lineup that flatters a woman's natural figure.
Solar-powered quartz movement. Approximately 5 months on a full charge. Stainless steel case (33mm x 23.5mm, 8mm thick). 5 ATM water resistant. 28,600 yen (tax included).
The elegant square case and band are ion-plated in Casio's exclusive peach gold color, enveloping the entire watch in a refined and warm glow. The mesh band is not only flexible and not feel hard like metal, but can also be easily adjusted in length to find the perfect fit for your wrist.
The dial features a radial pattern, and the pink gold-colored hands and indexes enhance the sense of unity with the exterior and make the time easier to read. In place of the hour marker at 7 o'clock, a single bead and crystal accent has been set, highlighting the lucky number "7," adding a playful touch to the finish.
The watch features sapphire crystal glass, a solar charging system, a date display, and a slim 8mm case, making it an ideal everyday watch.
3rd Place: G-SHOCK Analog-Digital Ref. GMA-S110ST-4AJF
Coming in third place is the G-SHOCK Ref. GMA-S110ST-4AJF. This model is based on the mid-size "GA-110," which is popular for its impressive mechanical design, and is dyed in a lovely pastel pink color.
Quartz movement (battery life approximately 2 years). Resin case (diameter 45.9mm, thickness 15.8mm). Water resistant to 20 bar. 21,450 yen (tax included).
The GMA-S110ST, to which this watch belongs, is part of a series whose design theme is the texture of high-quality silk. The bezel and band are finished with a polarized pearlescent coating and a matte finish, creating an adorable look reminiscent of a ribbon or fancy accessory. The pearlescent coating, which changes its appearance depending on the light and the angle from which it is viewed, also gives the 45.9mm diameter case a soft impression.
The analog and digital dials, which are packed with information, are unified in a single metallic tone, with each part featuring a different nuance. A matte vapor deposition finish gives them a subtle shine, and the contrast with the silky exterior texture visually complements each other.
In terms of functionality, in addition to the shock-resistant structure that is synonymous with G-SHOCK, it is also water-resistant to 20 atmospheres. Unlike the other models on this ranking, it is powered by a primary battery, but it also has multifunctionality such as world time, stopwatch, and alarm, making it a model worth paying attention to as a "standout" item in your outfit.
2nd place BABY-G “Gimizu” Ref.MSG-W350CG-5AJF
Among the BABY-G models, there is the "G-MS" series, which offers a sophisticated design aimed at mature women while maintaining its toughness. The Ref. MSG-W350CG-5AJF, which belongs to this series, came in second place. With its sharply-lined octagonal bezel, this watch exudes an urban look.
Tough Solar. Approximately 19 months on a full charge (power save mode). Stainless steel and resin case (diameter 34.4mm, thickness 10.6mm). 10 bar water resistance. 42,350 yen (tax included).
The exterior is finished with a deep dark brown ion plating. The bracelet and case are seamlessly connected, creating a solid form. Combined with a matte hairline finish, it exudes a chic look that exudes sophistication. The dial is black, and the combination of thick hands and indexes for excellent visibility exudes strength.
Another notable feature of this model is the "composite band" that combines metal and resin. By using metal on the outside of the band and fine resin on the inside, it achieves a high-quality texture, lightness, and a comfortable feel against the skin.
In terms of functionality, in addition to its radio solar function, it is also shock resistant and water resistant to 10 atmospheres, making it suitable for a wide range of uses, from business settings to active everyday use in town.
1st place “BABY-G” Ref.BGA-2800-7AJF
Tough Solar. Approximately 18 months on a full charge (power save mode). Resin case (diameter 43.4mm, thickness 14.8mm). 10 bar water resistance. 23,100 yen (tax included).
Taking the top spot is the Ref. BGA-2800-7AJF, part of BABY-G's classic "BGA-2800" series. This series combines a three-dimensional, voluminous case with a dial layout that softens the stoicism, redesigning the typical G-SHOCK look for women.
The coloring is based on white, and the dial features a bezel ring and indexes dyed a pink that blends well with the skin. The clean appearance is complemented by just the right amount of elegance, and although it is made of casual resin, it is finished in a way that will naturally fit on the wrist of an adult woman.
In terms of functionality, the watch is shock-resistant, water resistant to 10 bar, and Tough Solar, as well as equipped with Multiband 6, which receives radio waves from six stations around the world, ensuring accurate timekeeping whenever the signal is received. The dial not only displays the time in analog, but also features three digital LCD displays, allowing you to instantly check the full auto calendar, world time, and more.
This model ranked second in last year's BABY-G popularity ranking, but in 2025 it was chosen by the most women. Its balance of versatile design and functionality is thought to have led to its renewed popularity.
