Introducing the limited edition models released by Seiko in 2025

Seiko released numerous limited edition models in 2025. Seiko has a variety of sub-brands, and limited edition models were released to suit each brand's taste, including classic, sporty, futuristic, pop culture, and elegant. Many of these were also collaboration models, which were a great opportunity for both Seiko and its collaboration partners. This time, we will introduce all of Seiko's limited edition models released this year.

King Seiko "Banack Peanuts 75th Anniversary Limited Edition" Ref. SDKV011

The "King Seiko Banac Peanuts 75th Anniversary Limited Edition Model" Ref. SDKV011 is a collaboration model with "Peanuts," joining the "King Seiko Banac" series, which debuted in 2025. Peanuts is a comic strip featuring a variety of unique characters, including Snoopy, and this year marks the 75th anniversary of its serialization in 1950. The dial, in keeping with the King Seiko name, features Snoopy dressed as a college student wearing a crown as "Joe Cool," along with Woodstock. Inspired by the fact that Peanuts began its serialization in newspapers, the background of the dial features a horizontal pattern that recreates the texture of paper.

Presage "Classic Series Craftsmanship Arita Porcelain Unglazed Dial Limited Edition" Ref. SARX127

　The Presage "Classic Series Craftsmanship Arita Porcelain 'Unglazed' Dial Limited Edition" Ref. SARX127 is a limited edition model with an Arita porcelain dial, newly added to the Seiko Presage lineup. The main difference from previous models using Arita porcelain is that it uses an "unglazed" finish, which does not use the glaze applied to ordinary porcelain. This method of expression, which was established in recent years, is characterized by its ability to retain the matte, warm texture of the ceramic stone that is the material used to make Arita porcelain, and its ability to express the details of the design that would otherwise be hidden by applying a glaze. This model reflects this characteristic, with a matte texture and a delicate, precise diamond pattern on the dial.

Presage "Classic Series Upcycled Leather Strap Limited Edition" Ref. SARX135

　The Presage "Classic Series Upcycled Leather Strap Limited Edition" Ref. SARX135 is a limited edition model from Presage in collaboration with the Japanese shoe brand Regal. Its greatest feature is the use of an upcycled leather strap made from recycled offcuts from leather shoe manufacturing. Reflecting the image of Regal's traditional leather shoes, the dial features a gradation of the traditional white-brown color and the bezel features three-dimensional decoration, creating a classic design. The Japanese model of this model comes with an interchangeable strap made from offcuts from Regal's popular "Saddle Shoes" model, featuring a distinctive black and Sawtelle color combination.

Two models commemorating the Tokyo 2025 World Athletics Championships

The "Speedtimer GPS Solar Dual Time Chronograph Tokyo 2025 IAAF World Championships Commemorative Limited Edition Model" Ref. SBED015 and the Seiko Prospex "Speedtimer Solar Chronograph Tokyo 2025 IAAF World Championships Commemorative Limited Edition Model" Ref. SBDL119 are limited edition models commemorating the Tokyo 2025 IAAF World Championships, for which Seiko will serve as the official timer. They feature dials inspired by "Edo Purple," the main color of the event.

　The Ref. SBED015 is equipped with the Cal. 5X83 movement, which is also used in the high-performance "Nexter" model, and is packed with features such as automatic time adjustment via GPS reception, solar power generation, a second time zone display, and a chronograph. The Ref. SBDL119 is a light-powered quartz chronograph model finished in a brighter purple than the previous Ref. SBED015, creating a more glamorous impression.

Seiko Prospex "Speedtimer GPS Solar Dual Time Chronograph Tokyo 2025 World Athletics Championships Commemorative Limited Edition" Ref. SBED015
GPS solar (Cal. 5X83). Approximately 6 months of operation on a full charge (approximately 2 years in power save mode). Stainless steel case (42mm diameter, 12.9mm thick). Water resistant to 10 bar. Limited to 250 units in Japan. 33 yen (tax included).

Seiko Prospex "Speedtimer Solar Chronograph Tokyo 2025 World Athletics Championships Commemorative Limited Edition" Ref. SBDL119
Solar-powered quartz movement (Cal. V192). Runs for approximately six months on a full charge. Stainless steel case (diameter 39.0 mm, thickness 13.3 mm). Water resistant to 10 bar. Limited to 6000 units worldwide (800 in Japan). 103,400 units (tax included).

Prospex "Speed ​​Timer" now includes collaboration model 4 with Nissan "Datsun 240Z"

　The four Prospex Speedtimer models, Ref. SBDC219, Ref. SBEC029, Ref. SBDL121, and Ref. SBDL123, are limited edition models inspired by the history of the Seiko 1969 Speedtimer, released in 1969, and the Nissan Datsun 240Z.

　The SBDC219 is based on the three-hand model that debuted at the same time as the collaboration model. This model is based on black, with a rotating inner bezel operated by the crown at 4 o'clock and red on the back of the strap, incorporating the color scheme of the Datsun 240Z, which won the East African Safari Rally.

　In contrast to the classic Ref. SBDC219, the Ref. SBEC029 is a modern mechanical chronograph model. The case is entirely black, with part of the tachymeter and the chronograph second hand in red, creating an iconic color scheme. It's also worth noting that the tachymeter is designed to be more suited to motorsports, which operate at slower speeds than aircraft.

　The Ref. SBDL121 and Ref. SBDL123 are two models with the same specifications but different color schemes. Like the Ref. SBDC219, they are quartz chronograph models equipped with a tachymeter suited to motorsports, and feature a matte black bracelet with central links inspired by the hood of the Datsun 240Z. Available with either a black or red dial, these models also incorporate the Datsun 240Z color scheme.

Three futuristic Astron "Nexter" models

　The Seiko Astron "Nexter 2025 Limited Edition" Ref. SBXC183 and Ref. SBXC185 are limited edition models with a near-future theme and a "Photon" concept. The dial features a horizontal pattern of intermittent horizontal stripes, emphasizing the dynamic movement of light. The bezel features a limited edition two-layer structure made of ceramic parts and a polygonal decorative edge, and the contrast of the different materials accentuates the design's cutting-edge nature. The GPS solar movement, Cal. 5X83, features time zone adjustment and automatic time correction via GPS satellite signal reception, as well as world time, dual time display, and a chronograph, achieving the multi-functionality you expect from Seiko Astron.

　The Ref. SBXD037 is a limited edition model with a similar near-future theme, designed to resemble the interior of a spaceship. The bezel features a two-layer structure made of different metals, with six cutouts in the upper layer that allow a view of the lower layer. The cutouts are positioned to correspond with the 12 o'clock indexes, enhancing both the design and legibility. This model is equipped with the three-hand GPS solar movement, Cal. 3X62, and boasts a full range of functions, including time zone adjustment and automatic time correction.

Two collaboration models between Seiko 5 Sports and Pepsi®

　The Seiko "5 Sports Pepsi® Collaboration Limited Edition Models," Ref. SBSA319 and Ref. SBSC023, are limited edition models created in collaboration with the globally beloved Pepsi. Pepsi has a long history dating back to the 1890s, and over that time has contributed to the development of pop culture by deepening its ties with sports, music, and entertainment. Both brands share a common approach: they are popular with a wide range of age groups, especially young people, and they respect tradition while continuing to update their products, which is what made this collaboration possible.

　Both models feature Pepsi's distinctive blue and red coloring. The Ref. SBSA319, which displays the hours, minutes, and seconds, is modeled after a white Pepsi can, featuring a stainless steel case and bracelet reminiscent of the aluminum sections on both ends of the can, a white dial, and a two-tone blue and red bezel.

　The Ref. SBSC023, which features a GMT hand, is a model inspired by a black Pepsi can, and features a black dial and a two-tone blue and red bezel. The bezel displays the 24-hour time and day/night in two colors. It is also paired with a rubber strap with an embossed "PEPSI" logo.

　In addition, both models come in special boxes resembling Pepsi cans, making them attractive collector's items.

Seiko 5 Sports "Pepsi® Collaboration Limited Edition" Ref. SBSA319
Automatic movement (Cal. 4R36). 24 jewels. 21,600 vph. Power reserve approximately 41 hours. Stainless steel case (diameter 38 mm, thickness 12.1 mm). Water resistant to 10 bar. Limited to 7000 pieces worldwide (500 in Japan). 143,000 yen (tax included).

Seiko 5 Sports "Pepsi® Collaboration Limited Edition Model" Ref.SBSC023
Automatic movement (Cal. 4R34). 24 jewels. 21,600 vph. Power reserve approximately 41 hours. Stainless steel case (diameter 42.5 mm, thickness 13.6 mm). Water resistant to 10 bar. Limited to 7000 pieces worldwide (500 in Japan). 143,000 yen (tax included).

5 Sports "Bamford Collaboration Limited Edition" Ref. SBSA315

　The Seiko 5 Sports "Bamford Collaboration Limited Edition" Ref. SBSA315 is a limited edition model created in collaboration with Bamford Watch Department, a London-based luxury custom watch brand. Bamford Watch Department was founded in London in 2003 by George Bamford with the desire to rediscover the art of personalization that had been lost in the age of mass production. Based on George Bamford's concept of "a journey to paradise," this piece is a collage of Seiko's archive models, created to create a retro-futuristic worldview.

　The watch's blue skeleton dial, which allows the Seiko 5 Sports' day-date display disc to be seen, creates a striking contrast with the orange used for the minute and second hands and the rotating bezel. The orange also gives the impression of burnt red, and together with the square-shaped scale on the rotating bezel, it creates a truly retro look.

A limited edition collaboration model that expresses the world of the manga "Space Brothers"

The "Seiko Selection S Series Digital Quartz Space Brothers Collaboration Limited Edition Models," Ref. SBJG023 and Ref. SBJG024, are collaboration limited edition models that express the worldview of the manga "Space Brothers." "Space Brothers" tells the story of the protagonist, Nanba Mutta, who faces various challenges as he embarks on a mission as an astronaut. The story begins in 2025, and the release of the work in that year resonated strongly with author Chuya Koyama, which led to the start of the collaboration.

　The two collaboration models are named after Rokuta and his younger brother, Hibito, and incorporate the design of the space suits worn by the two when they reunite in the story. The Rokuta model, Ref. SBJG023, features a silver-colored case accented with black accents. The Hibito model, Ref. SBJG024, features a gold case and bracelet inspired by the "Russian Lightning Gold" of the space suit. Both models come with a special nylon strap that evokes the image of wearing the watch in outer space.

Limited edition model in collaboration with edenworks celebrating the 30th anniversary of "Lukia"

The "Lukia 30th Anniversary edenworks Collaboration Limited Edition Models" Ref. SSQW094 and Ref. SSWA014 are limited edition models celebrating the 30th anniversary of "Lukia." They are also planned as the third collaboration with "edenworks," run by flower creator Megumi Shinozaki. The highlight is that the entire watch expresses the image of flowers in full bloom and overflowing with happiness.

　The Ref. SSQW094 is a champagne gold round model, while the Ref. SSWA014 is a pink gold tonneau-shaped model. In commemoration of their 30th anniversaries, both models feature three butterflies: two at the 6 o'clock position, which indicates the 30 minutes, and one at the 3 o'clock position. Furthermore, the Ref. SSQW094, which features a date display, features a bright red heart mark that appears on the 30th only.

　The watch comes in a special box designed by Shinozaki with a flower garden in mind. This box can be used not only to store the watch, but also as a small accessory case.

Three models from the Power Design Project "Collection 1"

　Seiko's "Power Design Project Collection 1" Ref. SSEH021, Ref. SSEH023, and Ref. SSEH024 are limited edition models from the Power Design Project, a designer-led project that explores new possibilities for wristwatches. Led by Seiko designers, the Power Design Project is an endeavor aimed at generating innovative ideas by highlighting the fun and excitement of wristwatches from various perspectives. Having been developed from 2001 to 2009, the project is making a comeback in 2022 for the first time in 13 years. This work is the project's first collection, inspired by an archive model from 1984.

　The archive model that served as the base was a bracelet watch resembling a string of pearls, but the link on the 12 o'clock side is large and disc-shaped, while the link on the 6 o'clock side is even more compact, adding variation to the shape and creating an asymmetrical, random, and diverse design.

　All three models share the same design, and come in three colors: Ref. SSEH021 in silver, Ref. SSEH023 in black, and Ref. SSEH024 in gold.