Bell & Ross's journey has always been one of returning to its origins in aviation instruments and then making bold leaps forward. While maintaining an unwavering core of functional beauty, they have continued to expand their realm of expression at an astonishing speed, including divers' watches, GMT watches, and even tourbillons. Looking at the new models announced this time, they go beyond being mere "instruments for telling time" and reveal deep insight into the aesthetics of light, structure, navigation, and the machinery itself.
Bell & Ross' new collection expands into luminous, navigation, urban and high-end watches, centered on the DNA of instrument watches
While cherishing its origins as an aviation instrument, Bell & Ross has expanded its expression with astonishing speed to include divers' watches, GMT watches, and even tourbillons. Looking at this collection of new models, it's clear that the brand has gone beyond the practicality of simply telling time to pursue beauty in the way they capture light, the structure of materials, and the machinery itself. From divers' watches with enhanced luminous expression to GMT watches that redefine practical navigation, the urban BR-05, the BR-X3 that pushes the boundaries of materials, and even the pinnacle of tourbillons, the lineup is diverse, but at its core is the same unchanging question: "How can we present a new form of watchmaking while maintaining legibility and functionality?" By clearly using different expressions depending on the purpose and technical level while maintaining the DNA of instrument watches at its core, the company has now evolved beyond the boundaries of tool watches into a brand that embodies multiple advanced values.
BR-05 Chrono Patrouille de France
Automatic winding (Cal. BR-CAL. 326). 28,800 vph. Power reserve approximately 60 hours. Stainless steel case (diameter 42.00 mm, thickness 14.25 mm). Water resistant to 10 bar. Limited to 500 pieces worldwide. Price: 1,056,000 yen (tax included).
Bell & Ross and the Patrouille de France, the elite acrobatic team of the French Aerospace Forces, have come to fruition in this limited-edition model, limited to 500 pieces worldwide. This fourth in the series marks a departure from the rugged military approach of previous models, taking a highly intellectual approach by reinterpreting the team's spirit in the context of the urban BR-05.
Automatic winding (Cal. BR-CAL. 326). 28,800 vph. Power reserve approximately 60 hours. Stainless steel case (diameter 42 mm, thickness 14.25 mm). Water resistant to 100 m. Limited to 500 pieces worldwide. 990,000 yen (tax included).
The striking contrast of the vibrant blue, which reflects the colors of aircraft and flight suits, is striking. The deep navy flange and subdials add depth to the light blue sunray-finish dial. The Alpha Jet silhouette graces the chronograph seconds hand, and the insignia at 6 o'clock symbolizes the pride of the elite.
At its heart is the Cal. BR-CAL.326, which boasts a power reserve of approximately 60 hours. While water resistant to 10 bar, ensuring practicality, this watch is not simply a tool for professionals. It embodies the advanced technology, discipline, and elegance embodied by elite pilots. This is a watch worthy of its reputation, beautifully incorporating these elements into everyday life.
BR-03 Astro
Automatic movement (Cal. BR-CAL. 327). 28,800 vph. Power reserve approximately 54 hours. Black ceramic case (diameter 41.00 mm, thickness 11.50 mm). Water resistant to 10 bar. Limited to 999 pieces worldwide. Price: 737,000 yen (tax included).
Bell & Ross, which has always focused on the sky, has now turned its sights to space. The BR-03 Astro, limited to just 999 pieces worldwide, is an ambitious attempt to elevate the realism of aviation instruments to the romance of outer space. Of particular note is the originality of the watch, which recreates the concepts of hours, minutes, and seconds on the dial as the movement of celestial bodies.
On the shining aventurine dial, a small satellite that displays the seconds orbits the Earth, and with each minute that passes, the Moon tells the minutes, and Mars quietly tells the hours. Combined with the three-dimensional effect of the Earth engraved on the sapphire crystal, the entire dial functions like one magnificent cosmic animation.
The exterior is crafted from micro-blasted black ceramic, evoking the darkness of space. Its modern 41mm diameter and 100m water resistance make it a practical choice. More than just a concept watch, it also embodies a story that inspires the imagination. It truly is a watch that embodies Bell & Ross's creativity.
BR-03 Skeleton Black Ceramic
The BR-03 is a symbol of Bell & Ross. To celebrate the 20th anniversary of the birth of the "circle in a square" in 2025, they have set out to redefine this icon. At the forefront of this effort is this model, which directly combines the sophisticated expression of a skeleton design.
Automatic winding (Cal. BR-CAL. 328). 28,800 vph. Power reserve approximately 54 hours. Black ceramic case (diameter 41.00 mm, thickness 10.60 mm). Water resistant to 10 bar. Price: 946,000 yen (tax included).
The smoked sapphire dial acts as a veil, revealing the beating of the newly developed movement, Cal.BR-CAL.328. The powerful X-shaped bridge visually links with the screws on the four corners of the bezel, highlighting the structural beauty of the watch as a whole. The serene black appearance, reminiscent of stealth aircraft and cockpit instruments, is truly characteristic of the brand.
Of course, there's no need to worry about visibility due to the skeleton design. The indices and hands are coated with Super-LumiNova X1, allowing for instant reading under any conditions. This watch combines the modern added value of transparency with the stoic functionality of an instrument.
BR-03 Skeleton Gray Steel
Automatic winding (Cal. BR-CAL. 328). 28,800 vph. Power reserve approximately 54 hours. Stainless steel case (diameter 41.00 mm, thickness 9.65 mm). Water resistant to 10 bar. Limited to 250 pieces worldwide. Price: 869,000 yen (tax included).
Of the new Skeleton Trilogy, this gray steel model is perhaps the most watch-like. It shows an attempt to elevate the BR-03, a rugged tool watch, to the cool brilliance of metal and sculptural beauty.
The stainless steel case, with its exquisite use of polished and satin finishes, portrays a truly diverse range of expressions depending on the angle of the light. The mechanism of the Cal.BR-CAL.328, revealed through the openwork dial, functions as a decoration in itself, evoking a powerful aesthetic reminiscent of Brutalist architecture.
As the limited edition of 250 pieces worldwide indicates, this is a special piece in the BR-03 lineage. Its professional origins are not completely hidden, yet it exudes the elegance of modern high-tech jewelry. It is this contrast that makes this piece truly appealing.
BR-03 Skeleton Ram Ceramic
Automatic winding (Cal. BR-CAL. 328). 28,800 vph. Power reserve approximately 54 hours. Black ceramic case (diameter 41.00 mm, thickness 11.25 mm). Water resistant to 10 bar. Limited to 250 pieces worldwide. 990,000 yen (tax included).
The Ram Ceramic uses a skeleton technique to create the most avant-garde visual effect. In bright light during the day, the black ceramic asserts its boldness, but once you step into darkness, it transforms into an art piece with an intense glow.
The Super-LumiNova X1 C3 applied to the edge of the dial emits a vibrant green light that traces the X-shaped structure of the movement. This luminescence no longer serves the practical purpose of "checking the time in the dark," but functions as a decorative element that redesigns the shape itself.
While adhering to the rules of an instrument watch, it pursues a futuristic visual style reminiscent of a science fiction film. This is a watch that boldly brings out the hidden potential of the solid BR-03 format.
BR-03 Diver Ram Outline
Automatic movement (Cal. BR-CAL. 302-1). Power reserve: approximately 54 hours. Black ceramic case (diameter 42.00 mm, thickness 13.35 mm). Water resistant to 30 bar. Limited to 500 pieces worldwide. Price: 825,000 yen (tax included).
The latest addition to the BR-03 Diver line is a highly experimental new model that focuses on luminescence, focusing on contours rather than points or surfaces. The Super-LumiNova that frames the indexes and hands creates a unique look, like neon tubes floating in the dark.
The green outline of the Super-LumiNova X2 makes a striking statement on the matte black dial. It is designed to be legible not only during the day but also at night and underwater, while also functioning as the brand's visual signature. Even the second hand is luminous, showcasing the watch's functionalism down to the smallest detail.
However, its origins as a diver's watch remain unshakable. It boasts 300m water resistance according to ISO 6425, and its robust ceramic case with a unidirectional rotating bezel makes it suitable for even the most demanding tasks. While ensuring professional specifications, this watch embodies Bell & Ross' signature philosophy, placing luminescence at the center of its design.
BR-03 Chrono Rafale Solo Display
Automatic movement (Cal. BR-CAL. 301). 37 jewels. 28,800 vph. Power reserve approximately 42 hours. Black ceramic case (diameter 42.00 mm). Water resistant to 10 bar. Limited to 500 pieces worldwide. Price: 902,000 yen (tax included).
This limited edition chronograph was born as a testament to the partnership and to celebrate the outstanding performance of the Rafale Solo Display, a flight demonstration program by the elite of the French Air Force. The awe-inspiring sophistication of the Rafale fighter jet is beautifully translated into the product design of the BR-03.
The microblasted black ceramic case reduces reflections, ensuring reliability in harsh environments, while the matte black dial features distinctive cockpit instrument accents, such as the yellow dotted line around the date window and the orange chronograph hand, sure to appeal to fans.
The automatic movement, Cal. BR-CAL. 301, delivers the precision required by pilots whose maneuvers depend on split-second decisions. Limited to 500 pieces worldwide, this watch is more than just a monument; it embodies the brand's deep roots in the world of aviation and its sincere commitment to working alongside professionals.
BR-X3 Night Vision
Automatic movement (Cal. BR-CAL. 323). Power reserve: approximately 70 hours. Titanium, forged carbon, and luminous case (diameter 41.00 mm, thickness 13.30 mm). Water resistant to 10 bar. Limited to 250 pieces worldwide. Price: 2,057,000 yen (tax included).
The next stage in the avant-garde "BR-X3" collection is the "Night Vision." Inspired by the head-up displays (HUD) of cutting-edge aircraft, this piece elevates visibility, the brand's core value, into a futuristic design that is almost reminiscent of science fiction.
What's surprising is the unique exterior design, in which the case itself emits light. The top and bottom plates are made of "LUM-CAMO," a material that combines carbon with a luminous material, so the outline of the watch itself appears in the dark. The structural beauty of the layered combination of different materials, such as the DLC titanium middle case and rubber ring, is simply breathtaking.
The dial features a three-layer skeleton design that emphasizes an X-shape. It houses a COSC-certified manufacture movement, jointly developed with Kenissi. With a long power reserve of approximately 70 hours, it embodies the concept of aviation instruments with cutting-edge technology. It truly is the ultimate instrument for night missions.
BR-05 Red Black Ceramic
Automatic movement (Cal. BR-CAL. 321-1). Power reserve: approximately 54 hours. Black ceramic case (diameter 41.00 mm). Limited to 99 pieces in Japan. Price: 1,177,000 yen (tax included).
This extremely rare, limited edition model, limited to 99 pieces, was created by Bell & Ross exclusively for the Japanese market. The first thing that catches your eye is the striking contrast between the fiery red dial and the lustrous black ceramic. Who would have imagined that the urban BR-05 could display such a passionate expression?
The color red has a special meaning for the brand. The innovative color sense shown in the previous "Red Radar" has now been sublimated into a sophisticated look that blends into the urban landscape. The sunray-finished dial catches the light, and the texture of the case, which uses both polished and satin finishes, further accentuates the red.
The minimalist dial design, which deliberately eliminates the minute markers, directly showcases the beauty of the materials and colors. The integrated ceramic bracelet provides a comfortable fit, demonstrating the watch's perfection as an urban watch. Its overwhelming presence speaks of its value beyond its status as a Japan-only watch.
BR-03 GMT Compass
Automatic movement (Cal. BR-CAL. 303). Power reserve: approximately 54 hours. Stainless steel case (diameter 42.00 mm, thickness 12.30 mm). Water resistant to 10 bar. Limited to 500 pieces worldwide. Price: 671,000 yen (tax included).
The original purpose of a watch is navigation. The BR-03 GMT Compass puts the spotlight back on this role. It combines the GMT function with the concept of a compass to indicate not only the time but also the direction in which one should travel. It is a truly Bell & Ross-esque tool that will inspire modern explorers.
The two-tone 24-hour rotating bezel separates day and night, and the GMT hand moves independently. This, combined with the compass scale on the outer edge of the dial, also functions as a simple compass that relies on the position of the sun. It is interesting that, while the design is logical, it somehow evokes the romance of ancient navigation.
The 42mm stainless steel case is water resistant to 100m, making it suitable for professional use. Only 500 pieces were produced worldwide, and this masterpiece expresses the brand's long-cultivated philosophy of instrument watches in the timeless context of travel and adventure.
BR-X3 Tourbillon Micro-Rotor
Automatic (Cal. BR-CAL. 389). Power reserve: approximately 58 hours. Stainless steel case (diameter 40.00 mm, thickness 9.00 mm). Water resistant to 5 bar. Limited to 25 pieces worldwide. Price: 1518 million yen (tax included).
Bell & Ross has brilliantly transcended conventional boundaries to reach the pinnacle of haute horlogerie. The BR-X3 Tourbillon Micro-Rotor, of which only 25 pieces are available worldwide, is a manifesto-like watch that builds on the brand's commitment to legibility and reliability, while transforming the movement itself into a stage setting.
The three-layered square case, combining steel and sapphire crystal, achieves unprecedented transparency. The case and movement are no longer separate entities, but are integrated into a single structure with four screws. The hour and minute displays are deliberately offset to the 2 o'clock position, giving the mechanism the center of attention in the space, a clean composition that highlights the Bell & Ross aesthetic.
The Caliber BR-CAL.389, housed in a case just 9mm thick, features a flying tourbillon and micro-rotor positioned on the same plane. The tourbillon, dancing at 5:30, transforms the entire watch into a stage for mechanical dance. This is truly the pinnacle of Bell & Ross' creativity and technical expertise.
BR-05 Gray Mirror Steel
Automatic movement (Cal. BR-CAL. 321-1). Power reserve: approximately 54 hours. Stainless steel case (diameter 40.00 mm, thickness 10.50 mm). Water resistant to 10 bar. Limited to 250 pieces worldwide (boutique only). Price: 88 yen (tax included).
Freeing steel as a material from its physical solidity, we have redefined it as "light" itself, ever-changing. The aura of the BR-05 Grey Mirror Steel far surpasses the boundaries of conventional sports watches. The exterior, with its meticulous arrangement of mirror polish and satin, is like a sculpture of light worn on the wrist.
The highlight is the dial, which is thoroughly mirror-finished, even down to the indexes and flange. Its abstract appearance, as if carved from a block of metal, changes shape like mercury as light reflects off it. The decision to dare to eliminate the calendar display was undoubtedly necessary in order to maintain this pure minimalism.
Since its launch in 2019, the BR-05 has been acclaimed as an urban instrument watch. This latest model infuses its perfected format with the refinement and finish of jewelry. Limited to 250 pieces, available only in boutiques, each purchaser will possess a "fragment of light" in the form of a watch.
