"Quiet luxury" has become a hot topic in both the fashion and watch industries. How should the watch industry interpret this keyword? In Chronos Japan, we explored this new trend from various perspectives, including the watches themselves, the market, and "adult attire."
Unraveling the concept of quiet luxury in watches
"Quiet luxury," which began as a fashion trend and is gradually gaining attention in the watch industry, is a new trend that lacks a fixed form. How should we interpret these "quiet" watches? Chronos Japan explores this keyword from various angles, including essential features, watch details, market, and different occasions.
