On July 15, 2026 (Wednesday), Casio Computer announced its entry into Roblox with the G-SHOCK brand. The meticulously crafted "G-SHOCK World" in the virtual space offers a world that can be enjoyed not only by young gamers but also by G-SHOCK enthusiasts, demonstrating the company's serious commitment.
Text by Chieko Tsuruoka (Chronos-Japan)
[Article published on January 15, 2026]
Casio's "G-SHOCK World" created with Roblox
On July 15, 2026 (Wednesday), Casio Computer Co., Ltd. announced its entry into Roblox. The company will be developing content related to its watch brand, G-SHOCK.
Roblox is a metaverse platform that has gained popularity both domestically and internationally. Described as "a place for play and creativity that everyone can get absorbed in," it is a platform where users can not only create avatars and enjoy games, but also create and publish their own games. It has over 150 million daily visitors, and one in three of them is under 13 years old, indicating that the user base is primarily young people.
Therefore, one of Casio Computer's objectives in entering this platform is to reach younger generations with G-SHOCK. Their goal is to "encourage active engagement with the G-SHOCK brand through games and foster a G-SHOCK wearing culture online."
While Casio's entry into the online gaming business as a watch brand is unique in itself, what's even more impressive is the meticulously crafted world it creates. This isn't just a simple mini-game; Casio has built a full-fledged G-SHOCK world within Roblox. The company launched the "VIRTUAL G-SHOCK" project in 2023, providing brand experiences on VRChat and The Sandbox, demonstrating its expertise in virtual space marketing. At the same time, guided by the development philosophy of founding family member Toshio Kashio, "0→1" (creating something from nothing), Casio has a history of developing innovative products such as "watches that don't break even when dropped," "touchscreen watches," "watches that can measure blood pressure," and "watches that can be used as TV/video remotes." It's precisely because of this history that Casio can surprise and excite users even on a different platform like gaming. With such a G-SHOCK world-filled game created by Casio, it's likely that adult G-SHOCK fans will become completely engrossed.
Avatar accessories that pursue the realistic design of G-SHOCK watches.
Casio's content offerings on Roblox this time can be broadly divided into two categories. One is the provision of items for avatars to wear.
In Roblox, users can create their own avatars and then equip them with items such as clothing and accessories. Casio has produced a total of 12 G-SHOCK models for this purpose: six from the "DW-5600" series and six from the "GA-2100" series.
Users can purchase their favorite G-SHOCK models using Robux, the currency used on Roblox, and wear them on their avatar's wrist.
What truly demonstrates Casio's commitment is the realistic craftsmanship of their items. G-SHOCK watches feature a unique shock-resistant structure and, due to their multi-functionality, have numerous push buttons, resulting in an original case with a complex shape. Roblox watches also faithfully reproduce this complex design and the texture derived from resin.
Furthermore, users can stretch and shrink the avatar's body shape both vertically and horizontally, and the items also stretch and shrink during this process. Casio says it focused on ensuring that the avatar's size did not affect the shape of the G-SHOCK as much as possible.
Once purchased, the watch can be worn not only within G-SHOCK's content but also in any Roblox game. However, a special effect will be activated when you visit Casio's game content, Challenge the Skate Obby: G-SHOCK, while wearing the item.
Furthermore, Roblox plans to gradually increase the variety of models, colors, and finishes available for wear with their watches. In addition to watches, they are also planning to sell other standard Roblox items such as T-shirts, caps, and backpacks.
A tough challenge! The skateboarding game "Challenge the Skate Obby: G-SHOCK"
Another piece of content from Casio on Roblox is Challenge the Skate Obby: G-SHOCK. This skateboard racing game, created by Casio, allows users to control an avatar on a skateboard, navigating obstacles placed on the course by jumping and moving left and right, all while aiming for the finish line.
The choice of skateboards, which evokes the history of G-SHOCK, a brand that was a hit in street culture in the 1990s, is noteworthy, but the fact that the world of G-SHOCK permeates the objects displayed in the game space and the obstacles on the course is truly a testament to Casio's work. In particular, the lobby immediately upon entering the stage displays fixtures modeled after those used in actual shops and a giant G-SHOCK. It is this kind of attention to detail that makes G-SHOCK fans want to play this game again and again.
However, considering that younger users may not be familiar with G-SHOCK, the distance between the lobby and the game start point has been set to be short. This specification allows users to enjoy the Obie game as soon as they enter the stage. In addition, the controls are simple, but the game's difficulty is set to be high—tough like a G-SHOCK—which also caters to the needs of young users who are game enthusiasts and visit Roblox. There are plans to add more courses in the future, so we can look forward to that.
Furthermore, to commemorate Roblox's entry into the game, a launch event will be held within the game. During the event, users who complete the race will receive special G-SHOCK in-game items, and users who reach the finish line within a certain time limit will receive limited-edition G-SHOCK items. The event will run from 12:00 PM JST on Wednesday, July 15th to 8:59 AM JST on Monday, August 3rd, and will be held on a special website (https://gshock.casio.com/jp/virtual/roblox/) Check the details here.
A masterpiece born from a company culture of "creating something from nothing."
Casio Computer, having entered the Roblox market, presents a virtual G-SHOCK world. This world, which embodies the company's hallmarks of "newness" and "ingenuity"—a legacy of "creating something from nothing"—is sure to captivate not only its target audience of young people, but also adults who already own a G-SHOCK.
Furthermore, Roblox is a platform that anyone can play as long as they have the necessary operating environment, so it would be great for parents and children to enjoy together. And, just as our youth were sparked by our fascination with G-SHOCK watches and led us down the path of watch collecting, this world might inspire today's young people to take up the world of watches.
