The story of a man who was obsessed with digital and mechanical watches 4

2017.12.16

produced by MITSUKOSHI WORLD WATCH GALLERY
The story of a man who was obsessed with digital and mechanical watches 4


Masamasa Hirota, Editor-in-Chief of Kronos Japan
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Kao Digital Marketing Center
Former Director Ishii Tatsuo
Vol.4 How to be a good cogwheel

Hirota: In my opinion, there are three factors to consider when buying a watch: whether it's good or bad, whether you like it or not, and whether it suits you or not. Few people go beyond the general idea of ​​good or bad and choose based on whether they like it or not, and I don't think there are many people who can even judge whether it suits them or not.

Ishii: I do care about whether something suits me. Is it suitable for the purpose or occasion? Fashion-wise, do the colors of the watch and strap match my belt and shoes? But if the watch is too expensive, I can't think of an outfit that would go with it. I'm very conscious of that.

Hirota: He intentionally sets standards for himself and then has fun within them.


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