The "Wanna Buy Watch Grand Prix 2018" asked our readers to vote for their most desired 2018 model from four price ranges: "~500,000 yen," "510,000 to 1,000,000 yen," "1,010,000 to 3,000,000 yen," and "3,010,000 yen and up" (all prices excluding tax). Voting took place from October 9th to November 30th, and we received a total of 977 votes! Below you will find an overall review by Editor-in-Chief Masayuki Hirota, an introduction to the top 5 watches in each price range, and comments from those who voted for the top 3 models!!
Comment from Editor-in-Chief Masamasa Hirota

This project was started by the president's strong push. When it was launched, the number of votes far exceeded our naive expectation that "if we give out luxurious gifts, we'll get more votes." Thank you to everyone who cooperated. Gifts will be sent out in order. The delay is due to a severe lack of manpower lol
What surprised me was the reliability of the models selected. While the so-called classics were well covered, the fact that watches that enthusiasts would prefer were also selected sets it apart from run-of-the-mill voting projects. To be honest, it's even more intimidating to write an article for readers who choose watches like this. The Longines "Longines Legend Diver," the Jaeger-LeCoultre "Reverso Tribute Small Seconds," the Chopard "LUC Quattro," and the Credor "Eichi II" are not typical choices. This time, I've provided an overall review by price range.
Up to 50 yen category
Automatic winding. Stainless steel. 33 yen (excluding tax). Baume & Mercier Tel: 03-4461-8030
Automatic winding. Stainless steel. 15 yen (excluding tax). Seiko Watch Customer Service Center Tel: 0120-061-012
Automatic winding. Stainless steel. Discontinued. Spindle Shin-Maru Building Store Tel: 03-3211-5117
Automatic winding. Stainless steel. 38 yen (excluding tax). Rolex Japan Tel: 03-3216-5671
Automatic winding. Stainless steel. 286,000 yen (excluding tax). Longines Tel: 03-6254-7351
~Reasons for voting for the top 3 in the 50 yen category~
・It has a newly developed movement, a long power reserve (which will probably become the norm in the future), and even a COSC chronometer, so it's definitely worth buying at this price point. (Tsubasa)
・The minute display is placed outside the index to prevent the date from appearing too close to the center, and consideration has been given to maintaining the overall balance. Of course, the overall balance is also excellent. (Morie)
As someone who owns multiple watches, I really appreciate the long power reserve. The accuracy is excellent and the straps are easy to change, so I have nothing to complain about. (Tsuwan)
・The beautiful dial, which makes full use of traditional Japanese techniques, gives this model a strong "Made in Japan" feel. (Yuji)
・One reason is that it was nominated for the GPHG, but I also think it's amazing that it was released at this price range. (Raika)
・It is made using traditional Japanese craft techniques, and the deep blue wave pattern is reminiscent of the sea. If I saw the real thing, I would definitely buy it. (Nakanu)
・What makes this watch unique and exceptional is that Hajime Asaoka supervises not only the design but also the quality of the mass-produced product. (Shishamo)
・The design and construction are meticulously crafted for under 20 yen. I never expected it to be this pricey, so I didn't pay much attention to it and missed out on buying it. What a shame! (Hiroyuki Igarashi)
Editor-in-Chief Hirota's overall review
51 to 100 million yen category
Automatic winding. Stainless steel. 88 yen (excluding tax). Rolex Japan Tel: 03-3216-5671
Automatic winding. Stainless steel. 52 yen (excluding tax). Omega Customer Service Center Tel: 03-5952-4400
Automatic winding. Stainless steel. 74 yen (excluding tax). Cartier Customer Service Center Tel: 0120-301-757
Automatic. Ti. 74 yen (excluding tax). ㉄Zenith Boutique Ginza Tel: 03-5524-6420
Manual winding. Stainless steel. 855,000 yen (excluding tax). Jaeger-LeCoultre Tel: 0120-79-1833
Top 3 in the 51 to 100 yen category - reasons for voting
・I think it's an iconic piece that is unique to this brand, combining an exquisite design that is both casual and formal, while also being highly practical. (Shiropupu)
・This long-awaited model, featuring a stainless steel case and red and blue bezel, has been reissued using the latest technology. (Yoshinori Kato)
・Timeless design, sturdy case, high-spec in-house movement, and reasonable price. Overall, there are no blind spots. (YH)
・The pinnacle of industrial products. (Hiroyuki)
I didn't expect the return of the wave pattern to change the impression so much. It's also more refined overall, and it no longer feels old-fashioned. I think I'll be able to wear it for many years without getting bored of it. (After all, the watch is an IWC.)
A few years ago, I would have never imagined that a Co-Axial Master Chronometer would be available at a reasonable price of around 50 yen. I would definitely like to own one, but I can confidently recommend it to friends who aren't particularly interested in watches, thanks to the brand's name value. (KF55)
・It's a historic model that has been around for over 100 years, and I think it's highly refined both as a collectible and practical item. (Sen-chan)
・I think there have been watches up until now that allow for easy strap changes, but I think it's great that with Cartier, a brand that anyone can recognize, you can easily enjoy a different look on a daily basis by changing the bracelet, strap, or different strap. I think that even people who aren't interested in watches will buy one watch up to 1 million yen, so a Cartier watch that you can wear many times will be very useful! (Taka)
Editor-in-Chief Hirota's overall review
101 to 300 million yen category
Automatic winding. Stainless steel. 128 million yen (excluding tax). Vacheron Constantin Tel: 0120-63-1755
Automatic winding. Ceramic x Ti. Discontinued. Seiko Watch Customer Service Tel: 0120-061-012
Automatic. Ti. 290 million yen (excluding tax). Audemars Piguet Japan Tel: 03-6830-0000
Manual winding. Stainless steel. 1,025,000 yen (excluding tax). IWC Tel: 0120-05-1868
Manual winding. 18KRG. 295 yen (excluding tax). Chopard Japan Press Tel: 03-5524-8922
Top 3 reasons for voting: 101 to 300 million yen
・It makes me feel like an unreachable goddess is reaching out to me and waiting for me. (Mibu Shunsuke)
This model recreates the sophisticated design of the past, and offers excellent practicality and cost performance. It has the potential to become a standard model for Vacheron Constantin in the future. (NW86NS)
・I feel that it has an overwhelming sense of "dream" and "romance." I was impressed by the sense of balance, or rather, the sharpness, of not obtaining the Geneva Hallmark. (Michiru)
・I want to vote for the future of Grand Seiko, which has shifted from a defensive to an offensive approach. (Opane)
・A Grand Seiko mechanical watch is something every Japanese person would want to own. And if it's a limited edition model with the highest class high beat, it's sure to be a coveted item. The Japanese quality, with no shortcuts in the finishing, is wonderful. (Tsubasa)
・The blue is so beautiful. (Nuu)
・It is eternal and the most desirable model in the world. Its innovative design seems to have finally caught up with the times. It is also the manufacturer's flagship model. (Kaichi Gen)
History, beauty, durability, status. If I had the chance, I would definitely want one, but it's almost impossible, so I want one even more. (Kiyopon)
Editor-in-Chief Hirota's overall review
301 million yen and up category
Manual winding. 18KWG. Reservations closed. A. Lange & Söhne Tel: 03-4461-8080
Manual winding Spring Drive. 18KRG. 430 million yen (excluding tax). Seiko Watch Customer Service Tel: 0120-061-012
Automatic. Ti. 696 yen (excluding tax). FP Journe Tokyo Boutique Tel: 03-5468-0931
Automatic winding. Ti x Pt. 365 million yen (excluding tax). Audemars Piguet Japan Tel: 03-6830-0000
Automatic winding. 18KWG. 1297 yen (excluding tax). Patek Philippe Japan Information Center Tel: 03-3255-8109
301 million yen ~ Top 3 reasons for voting ~
To me, it's so beautiful that it could be called the symbol of mechanical watches. Like you? I could drink alcohol with this manufacturer's movements (lol) (hehehe)
- One rattrapante hand has been added to each of the minute counter and hour counter. I wonder what kind of situation this function would be used in. (Toshi)
・I have a great respect for the overwhelming beauty of this complicated watch and the engineers who perfected it. (Yasuhiro)
・I think this watch suits Japanese people and teaches us that simplicity is best. (Sen-chan)
・When it comes to expensive watches, hand-finishing is essential. Many manufacturers practice this, but it's rare to see even the indexes hand-drawn. Also, while it is equipped with Spring Drive, a uniquely Japanese movement, the power reserve indicator is placed on the back, and from the front, the simple white dial with three blued steel hands gives it a sense of Japanese refinement. (Tsubasa)
・If I buy this, I'll fall in love with myself for choosing a watch that people won't think is expensive. (Azarashi)
・If anyone in Japan is wearing this watch, I hope they will post a photo of it on a watch-related website. It's such a rare watch. (Munsell)
・It's a brand I admire. Moreover, it's a monopusher rattrapante, just like the masterpiece put up for auction at the "Only Watch" charity auction (although perhaps this one is even more impressive as it has a big date added). This watch, and all FP Journe watches, are watches I admire and hope to own one day. (Omitted) I don't yet have the qualifications to wear a watch from this brand, and I may never be able to own one. It's such a distant dream. (Sandy Papa)
Editor-in-Chief Hirota's overall review
Thank you very much for your numerous applications. The various gifts introduced during the recruitment process will be shipped after selection. However, we will need to ask each shoe winner for their shoe size via email. If you have applied and have individual email reception settings, such as domain-specific reception, we ask that you please make sure to set them up in advance so that you can receive emails from...
