Transformed into a hybrid shop that combines luxury and stress-free living
Isetan Shinjuku not only leads the "Isetan of Fashion" image, but also continues to rank number one in Japan in terms of sales. Isetan Shinjuku has often been the first to launch new collections from megabrands and to introduce brands entering Japan for the first time. In fact, Isetan Shinjuku's watch department is no less impressive than its fashion department, consistently leading the industry in terms of the number of brands it carries, its extensive product lineup, and the speed at which new products are introduced. On June 19th, Isetan Shinjuku's watch shop will undergo a refreshed and expanded reopening. The shop will feature approximately 70 carefully selected watches by Isetan, ranging from world-renowned high-end brands to more affordable brands. This hybrid shop, located on the 5th floor of the main building, will combine the strengths of a department store—being able to see and compare many brands in one place—with a unique atmosphere that allows customers to experience each brand's unique style.
A bright and colorful round display reminiscent of a courtyard
The store will be reborn as one that aims to dispel the image of luxury and intimidating watch sales areas, and to create an environment where customers can casually come into contact with watches in a bright and glamorous atmosphere, while also expressing the brand's worldview. The decorative theme is "Courtyard." The round displays make it easy to move around the store, and the bright colors of gold and beige on the walls and fixtures create a space where even solo shoppers can enjoy shopping.
Approximately 70 brands are gathered together in one place for easy viewing and comparison.
The seven directly managed boutiques, including four brands that are new to domestic department stores, will offer exclusive boutique items.
[Japan's first department store boutique] Breguet, Hublot, Panerai, Vacheron Constantin
[Existing in-store directly managed boutiques] A. Lange & Söhne, Jaeger-LeCoultre, Omega
Special invitations to the Refresh Open Night Event are limited to 15 groups (20 people only)
A special night event will be held to unveil the new watch floor. 15 groups of 20 WebChronos members will be invited to this special event. Drinks and finger food will be provided, and the event aims to be a touch-and-try event (no sales, meaning you can touch and try the watches).
■Opening Night Event Overview
[Date and Time] Friday, June 21, 2019, 7:00 PM - 8:30 PM (scheduled)
[Venue] Isetan Shinjuku Main Building 5th Floor = Watch
*During business hours, entry to the watch shop entrance will be restricted. Only customers with an invitation will be allowed in.
If you would like to participate in the night event, please apply using the form below.
Event application acceptance period
■ Until 23:59 on Wednesday, May 5th
Thank you for your application.
As a result of the lottery, we will send an email to the winners.
