Omega is a well-known and popular brand thanks to its excellent quality, design, and great history. By learning more about Omega's history and the watches it produces, you will fall in love with the brand even more. In this article, we will introduce what kind of watch brand Omega is.
Omega Basics
We will explain basic information about Omega, such as its history, the origin of the company name, and the achievements that the Omega brand has continued to make around the world.
The origins of Omega
Omega's history began when watchmaker Louis Brandt founded a workshop in Switzerland in 1848, and his sons took over the business, developing it into a luxury watch brand.
The company continued to expand its production scale by implementing reforms such as mechanizing and automating manufacturing processes that had previously been done by hand by craftsmen, and becoming the first in the world to adopt a division of labor for each part.
In 1894, they released a new, high-quality movement, the "19 Line Caliber," which they named "Omega (Ω)" after the last letter of the Greek alphabet, to convey the meaning of "ultimate."
Later, in 1903, the word "Omega" was officially adopted as the company name.
Official Timekeeper of the Olympic Games
Omega has been the official timekeeper for 28 Olympic Games since the 1932 Los Angeles Olympics.
In recent Olympic Games, specialized teams have used equipment weighing hundreds of tons to keep time, but since the Los Angeles Games, when only 30 chronographs were used, timing technology has improved over the years.
For example, photoelectron photography was used for the first time in both the Summer and Winter Olympics held in 1948, and it is said to be "the first Olympics in which machines surpassed human accuracy."
Additionally, technologies now commonly used in sports, such as the "Omegascope," which displays the time superimposed on a television screen, and the "touch panel," which allows swimmers to stop the timer with their own hands, were also developed by Omega and introduced at the Olympics.
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Also worn by James Bond
In the popular spy movie series "007," the watch worn by the protagonist James Bond in every film since 1995 is the Omega Seamaster.
It seems that the reason Bond started wearing an Omega was because the costume designer at the time, who would later win an Oscar, suggested that a Seamaster with a blue dial would be suitable for Bond, a lieutenant commander in the British Navy and a world-renowned modest gentleman.
Since wearing the Seamaster Professional Diver 300M in the 1995 film "GoldenEye," he has worn different models for each film, including the Planet Ocean and Aqua Terra.
Omega has also produced a variety of special edition models over the years to coincide with the release of new models.
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The appeal of Omega
Let us introduce two main points about the appeal of the Omega brand, which has long been loved by people all over the world.
Utility height
One of the attractions of Omega is its "high utility," which continues to be offered to people of all ages and regions.
Omega watches are popular among a wide range of generations, and are recognized as an aspirational brand by young people and as a watch that goes well with a suit by middle-aged people. Due to its long history, the brand also has many fans among seniors.
Additionally, in rankings of popular watches around the world, Omega is a popular brand that ranks in the top three in most regions, demonstrating that it enjoys support regardless of region.
Even in the secondary market, despite the large number of Omega watches on the market, the market price has not fallen for a long time, which suggests that demand remains high.
High durability
Omega is known for being the only company in the industry to use the Co-Axial escapement, which reduces friction between components within the movement and significantly extends the lifespan of those components.
Looking back in history, in 1965, Omega's Speedmaster Professional was adopted as the official equipment of the National Aeronautics and Space Administration (NASA), which requires high durability, which caused a big stir around the world.
One of the great attractions of Omega watches is that they not only have models with luxurious and elegant designs, but also models that are highly durable and functional.
