Analyzing the appeal of Jaeger-LeCoultre, a company known for its "machinery"

2020.08.16

Jaeger-LeCoultre is a luxury watch brand known for its high-quality movements, created with superior technology, and elegant, beautiful designs. We will explore the appeal of Jaeger-LeCoultre by explaining its distinctive features and representative models that set it apart from other manufacturers.


Jaeger-LeCoultre's Features

Those with a deep knowledge of watches highly respect Jaeger-LeCoultre. Let's take a look at the features that set it apart from other brands.

A true manufacture

Jaeger-LeCoultre workshop

The Jaeger-LeCoultre manufacture, whose facade was renovated in 2019, now houses an antique watch repair workshop and a heritage gallery.

In the Swiss watch industry, the division of labor, with each process subdivided, is the norm. Even manufacturers that call themselves manufactures often limit this to a few high-end models.

However, Jaeger-LeCoultre is a "true manufacture" that not only designs the exterior, such as the case and dial, but also produces the movements in-house.

Since its founding in 1833, Jaeger-LeCoultre has used its outstanding technology to create over 350 types of movements, and is known as the ``machine shop'' and is highly sought after around the world.

It is no exaggeration to say that the system of in-house production, from watch design to movement, is the core element that gives Jaeger-LeCoultre watches their rarity.

1000 hour control

Jaeger-LeCoultre conducts a unique test called the "1000-hour control" on every watch it produces.

The official Swiss chronometer testing institute, COSC (The Contrôle Officiel Suisse des Chronomètre), is known for its strict inspection period of 15 days, but Jaeger-LeCoultre's 1000-hour control inspection period is even longer, lasting approximately six weeks.

The 1000-hour control also checks not only the accuracy of the movement, but also its water resistance and various resistances, whereas COSC only checks the movement.

The 1000-hour control, which is carried out on the finished product housed in a case to further enhance its value as a precision watch, is one of the features that highlights the appeal of Jaeger-LeCoultre.


Representative collections and their appeal

The two major series that support Jaeger-LeCoultre are the Reverso and the Master. We will introduce the features and appeal of each.

Reverso Reverso Reverso Dial

レベルソ

The first Reverso was released in 1931.

The Reverso, synonymous with Jaeger-LeCoultre, has undergone minor changes since its introduction in 1931 and remains a highly popular model to this day.

The Reverso's most distinctive feature is its reversible dial: the dial slides sideways out of the rectangular case, then flips over and pushes back into the case.

This gimmick was created in response to a request from a British military officer who wanted a watch that could withstand the test of time during a polo game.

Originally, the back of the watch was made of a metal plate to protect the crystal from impacts during polo games, but now the company also offers a Duo series with a dial on the back.

Master, the crystallization of craftsmanship

Jaeger-LeCoultre Master

This is the foundational small seconds model in the minimalist "Master" collection. With wedge-shaped bar indexes and a small, thin case diameter of 8.1mm, it's a fine dress watch. "Master Ultra Slim Small Seconds" automatic movement (Cal. 896/1). 32 jewels. 28,800 vph. Power reserve of approximately 43 hours. 18KPG (diameter 39mm, thickness 8.1mm). Water resistant to 5 bar. Priced at 1,568,000 yen.

Along with the Reverso, the Master is a model that is considered to be an iconic symbol of Jaeger-LeCoultre. It features a round case and a dial with a simple design.

"Master" was the first product to pass the 1000-hour control, which began in 1992. The model name comes from the inspection name, known as the "Master 1000-hour control."

The Master, which passes the industry's highest level of quality inspections, is a precision timepiece that can be said to be the crystallization of craftsmanship. Numerous derivative models are also produced, equipped with complex mechanisms such as chronographs and perpetual calendars.