First visit to the holy land! Seeing the true power of Grand Seiko at Grand Seiko Studio Shizukuishi (Part 2)

2020.09.28

On July 20, 2020, Grand Seiko Studio Shizukuishi opened within the Shizukuishi luxury watch workshop of Morioka Seiko Kogyo (Shizukuishi Town, Iwate Prefecture), the manufacturer of Grand Seiko mechanical watches. The studio includes a specialized workshop where watchmakers assemble and adjust Grand Seiko watches, as well as an exhibition space. While it was unveiled to local media, it has not yet been revealed to the watch media. We bring you a sneak peek at the new studio.

To read from the first part, click here
http://www.webchronos.net/features/52945

Masamasa Hirota (Kronos Japan): Interview, text, and photos
Text and Photographs by Masayuki Hirota (Chronos-Japan)



Grand Seiko Studio Shizukuishi (the date of public opening has yet to be determined) will become a new holy ground for Grand Seiko. It is a two-story wooden building that reflects Grand Seiko's philosophy of "THE NATURE OF TIME." Visible to the left of the building is a lily tree that was planted in 1979. It is the symbol tree of Grand Seiko Studio Shizukuishi.
61-1 Itabashi, Shizukuishi-cho, Iwate-gun, Iwate Prefecture, 020-0596
Building area: 1,858.45㎡
Total floor area: 2,095.01㎡


The in-house hairspring manufacturing machine that holds the key to the 9SA5

The back (dial) of the 9SA5. The plaque and date ring have been removed. As expected from a focus on aesthetics, the underside of the date ring is also perlage-grained.

 Inside the workshop, the 9SA5, released in 2020, was being assembled. It features a new dual impulse escapement, Grand Seiko free sprung spring, and a winding balance spring. A winding balance spring, which winds the outer end of the balance spring inward, theoretically provides high isochronism. However, due to its high manufacturing costs, it is only adopted by a select few manufacturers. I had thought it was impossible to mass-produce, but a visit to the Grand Seiko Studio Shizukuishi cleared my doubts. In one corner of the workshop, there was a machine for winding the balance spring (!), where a watchmaker was working. Photography and viewing were prohibited, but I was given a special tour. One machine lifts the outer end of the balance spring. The other is a machine that shapes the lifted outer end. These two machines form the rough shape, and the watchmaker then refines it. The machine is operated by a watchmaker who adjusts the balance spring. Honestly, I never imagined such a machine would be found at the Grand Seiko Studio Shizukuishi.

 The winding hairspring, which is fixed to the balance, is balanced and the isochronism is adjusted by turning the balance spring stud. It was previously thought that it was impossible to adjust the isochronism of either a free-sprung balance without a regulator or a winding hairspring wound at its outer end, but with the 9SA5, this has become possible by turning the balance spring stud. As far as I know, this is probably the first free-sprung balance with adjustable isochronism. Tsutomu Ito, who adjusts Grand Seiko balance springs, says, "It is possible to adjust the isochronism by turning the outer end. It has high precision and a high pass rate for GS inspections."

It is the adjustment of the balance spring that brings high precision to Grand Seiko. In addition to correcting the shape, adjustments are also made to improve isochronism. In the foreground is Tsutomu Ito, a leading expert in adjustments.


The 17-day GS test is preceded by a 10-day aging period.

 The GS test checks the accuracy of the movement in six positions and at three temperatures. The biggest difference from the COSC Chronometer (The Contrôle Officiel Suisse des Chronomètre) test is the addition of one additional position (accuracy at the 12 o'clock position). While it is possible to achieve accuracy in five positions without focusing on accuracy at the 12 o'clock position, it suddenly becomes difficult when it comes to six positions. Additionally, at Grand Seiko Studio Shizukuishi, the assembled movements are aged for 10 days, and those with stable accuracy are checked. A space for aging has been set up on the "island" where the testing takes place, where the completed movements are stored.

There was also an old rate measuring device on the watchmaker's desk. It was engraved with "Seiko Electronics Industries, December 1992." It is a measuring device that dates back to when Seiko Instruments (now Seiko Watch) began reproducing mechanical watches.

The familiar GS inspection. At the Shizukuishi luxury watch workshop, it was located in a secluded space, but in the new workshop, it has been placed at the center of the process. Since adjustments can be made on the neighboring island, the effort required to operate the movement has been reduced.

The adjusted movements are aged for 10 days before being sent for GS inspection. The table on which the movements are lined up has a sign that reads, "Do not bump into the table during aging!"


The Oni casing is the same at the new workshop.

 Seiko Epson manufactures Spring Drive and quartz watches, while Seiko Watch produces mechanical watches. What they all have in common is excellent casing. The casing process involves attaching the dial and hands to the completed movement and then placing it in the case. It simply involves firmly fixing the parts and placing the movement in the case without distortion, but it is an important process that determines the appearance of the watch. That's why it's so difficult. Of course, if dust gets in, it's a disaster. It's said that with the increased precision of exterior parts, casing is no longer as difficult as it once was. However, anyone can tell at a glance whether the casing is good or bad.

 At the Grand Seiko Studio Shizukuishi, the casing is done by a watchmaker. It is a luxury to have someone who can assemble movements do the casing, but it is precisely for this reason that the finished product is so well-made. The hands and dial are attached by hand, and the movement and case are fixed to the case with mechanical stops and screws. The screws are painstakingly coated with an anti-loosening agent. Dust is then carefully removed while inspecting with a magnifying glass. This is an astonishing level of meticulousness, and it is one of the reasons why Grand Seiko is so highly esteemed. Even when enlarged with a macro lens, there is not a single scratch on the hands, and the clearance between the dial and the faceplate is consistent. A watch with a poor casing would never have this level of detail.

The waterproofing test process involves an air test at 5 atmospheres, followed by a pressure test in water, after which the watch is placed in a condensation tester and checked by dropping water droplets on it.

Attaching a Grand Seiko band also requires skilled hands. The woman in the foreground is said to be a "legendary craftsman." She attaches the band with quick movements, taking care not to scratch the watch.


The "thing" that will make Seiko fans go wild and the Shizukuishi limited edition model

From the landing, you can get a panoramic view of the assembly and adjustment process. The structure with fewer beams is immediately apparent. In the foreground, you can see the casing inspection process.

 Once you pass through the assembly and adjustment workshop, there is a staircase leading up to the second floor. There is a large window on the landing, from which you can look down on the assembly and adjustment workshop. Grand Seiko Studio Shizukuishi is characterized by a structure that reduces the number of beams in the building and emphasizes the walls. The openness of this structure is immediately apparent. Once you go up the landing, you will come across a lounge with a view of Mount Iwate. Near the entrance there is an Iwate-do Tansu work desk, where you can get a taste of what it's like to be a watchmaker.

There is a visitor lounge on the second floor of Grand Seiko Studio Shizukuishi where visitors can actually touch the watches and purchase Grand Seiko Studio Shizukuishi limited edition models.

If the weather is good, you can see Mount Iwate from the lounge. At the foot of the mountain lies Koiwai Farm. Leaving Morioka Seiko Kogyo and heading north for about 4 kilometers, you will reach Koiwai Farm.

One thing visitors are likely to enjoy is the desk in the lounge: a watchmaker's desk made by Iwate-do Tansu, exactly the same as the one used by watchmakers.

 There are several displays lined up along the wall. An architectural model with a bird's-eye view of Morioka Seiko Kogyo, a design model of Grand Seiko Studio Shizukuishi, and the thing that makes Seiko fans go wild: the actual "T0 Constant-Force Tourbillon." The components are displayed on either side of the actual watch, giving a clear view of the T0 in its entirety. Honestly, it's worth visiting Grand Seiko Studio Shizukuishi just to see this exhibit.

An architectural model of Morioka Seiko Kogyo placed in the lounge. The black-roofed building in the foreground is Grand Seiko Studio Shizukuishi.

This is a model of Grand Seiko Studio Shizukuishi. Reflecting Grand Seiko's philosophy of "THE NATURE OF TIME," the building is made entirely of wood, from the roof to the pillars.

The T0 Constant-Force Tourbillon, sure to amaze and delight Seiko fans, sits in the center of the lounge. It is only permanently exhibited at Grand Seiko Studio Shizukuishi. It is worth visiting just to see it.

 There's one more special thing at Grand Seiko Studio Shizukuishi. Not only can you touch the actual watches assembled in the workshop, but you can also buy watches in the shop in the back. However, only Grand Seiko Studio Shizukuishi limited edition models are available for purchase. Four models have the words "Shizukuishi Limited" engraved on the automatic winding rotor. A new model has also been added, the "Grand Seiko Studio Shizukuishi Original Model SBGH283," which has a revised dial. This model not only changes the rotor, but also the dial to a deep green with subtle stripes. The five Shizukuishi limited edition models, which can only be purchased locally, are the most difficult to obtain and are the coveted models for Grand Seiko fans.

One of the limited edition models that can only be purchased at Grand Seiko Studio Shizukuishi is the "Grand Seiko Studio Shizukuishi Original Model SBGH283." It is based on the Mechanical Hi-Beat 36000, which is equipped with the Hi-Beat 9S85 movement. The dial has been changed to a deep green that evokes Mount Iwate, with subtle vertical stripes, and the rotor has been changed to a gold one with the inscription "Shizukuishi Limited." The price is 726,000 yen (tax included).


Grand Seiko Studio Shizukuishi: A potential location for watch tourism

As you'd expect from a watch workshop, the details are meticulous. This is a chair in the exhibition space. The corners are chamfered.

 The Grand Seiko Studio Shizukuishi was originally scheduled to open on June 10, 2020. However, due to the COVID-6 pandemic, it remains closed to almost all media and the public. However, Seiko says it will reopen to the public by reservation once the pandemic has subsided. Not only Grand Seiko fans, but anyone who loves Japanese watches should visit at least once. Additionally, Morioka is home to wankosoba, Morioka hiyashimen, and jajamen (Morioka's yakiniku is also quite appealing). Koiwai Farm and the famous Tsunagi Onsen are also located nearby. The famous tourist destinations of Hachimantai and Lake Tazawa are also just a stone's throw away. See the Grand Seiko, savor the food, enjoy the hot springs, and explore the tourist attractions. Grand Seiko Studio Shizukuishi is a place where you can enjoy this kind of "watch tourism."

Here is a close-up of the Yamato-bari wall. As expected, the corners are chamfered. This is sure to make any movement enthusiast smile.

The stairs leading from the first floor to the second floor have a handrail, and naturally the corners of the handrail are rounded.

A shot for enthusiasts. Note the logo. Measures and visualizes humidity, temperature, and power consumption, helping to manage the workplace environment appropriately and save energy.

There is also a reception room at the back of Grand Seiko Studio Shizukuishi. The furniture displayed there is "Kuma Hida," a model commemorating the 100th anniversary of Hida Sangyo. It was designed by Kengo Kuma.


Side note: I recommend going by car, but you can also get there by bus.

 We recommend driving to Grand Seiko Studio Shizukuishi, located on the outskirts of Shizukuishi, especially if you plan on sightseeing. If you don't have a car, the quickest route to Morioka Seiko Kogyo is to take the Iwate Kotsu Bus bound for Shizukuishi Office from bus stop 10 at the east exit of Morioka Station and get off at Otori Onsen-mae or Oirino. The journey takes about 20 minutes and costs 540 yen. There are buses every hour both ways, so access is not bad. Taking a taxi from Morioka Station will cost about 4000 yen. You can walk from JR East Koiwai Station, but it's about 3 kilometers away, so we don't recommend it.

Access to Grand Seiko Studio Shizukuishi: Heading from Morioka towards Akita on National Route 46, turn onto Nagayama Kaido and go a short distance to reach the entrance to Grand Seiko Studio Shizukuishi (the date of public opening has not yet been decided as of the end of September 2020).


[Video] World premiere footage of Grand Seiko's "T0 Constant-Force Tourbillon"

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