A watch with a simple, sophisticated design that can be matched with any style is an essential item for working women. Here we introduce new 2020 models from various brands that use stainless steel cases. Highly durable, stainless steel is the perfect material for a watch to wear every day. Also recommended for everyday wear are interchangeable watches that allow you to change the strap yourself. You can enjoy a variety of looks with just one watch, so it's sure to be useful both on and off the job!
[Article published in Chronos Fam issue 51]
A watch journalist talks about the new ladies' watch perfect for everyday use
A watch worn every day must be highly practical and stylish. At the same time, it must also have an elegant look that is suitable for business situations. Many of the new models for 2020 feature stainless steel bases with pink or yellow gold bezels and crowns. What do Chronos Japan Editor-in-Chief Masamasa Hirota and watch and jewelry journalist Aki Nogami think of women's daily watches?
Hirota
: A while ago, many watches were small in size, so they had large indices and thick hands, giving them an "anime-like" look with big eyes. Nowadays, there are more traditional watches aimed at men, and they have become more elegant with thinner hands. The Montblanc Star Legacy Small Second, which excels in three-dimensionality and is easy to read, is one such example.
Nogami
:In the past, the image of a daily watch was a small, men's watch with diamonds on it, but recently, there are many women's watches with elaborate details. For example, the stainless steel and gold combination is accented like the Tissot "Tee My Lady." It has a bit of an 80s vibe, which I think is nice.
The evolved daily watch for beautiful faces
Simple and sometimes active - it's not just a gorgeous design, but a classic timepiece that everyone should have. It's also a "partner in the heart" that will always be with you.
Montblanc
An authentic look with subtle sparkling jewels
This collection is modeled on the design of pocket watches from the late 19th and early 20th centuries. While following classic design codes such as railway tracks and Roman indexes, the watches are easy to read and use. The diamond on the small seconds hand at 6 o'clock adds a touch of refined femininity.

Automatic winding. SS x D. Diameter 32mm. 355,000 yen (excluding tax). Inquiries: Montblanc Contact Center Tel. 0120-99-8291
Tag Heuer
A ladies' diver's watch that will add a touch of elegance to your everyday look
This women's diver's watch is water resistant to 300 meters and equipped with the automatic Caliber 9 movement. Its 32mm diameter makes it ideal for city use. The diamond-set indexes and rose gold crown and indexes add a touch of elegance.

Automatic winding. Stainless steel x stainless steel (RG PVD processing) x D. Diameter 32mm. 305,000 yen (excluding tax). Inquiries: LVMH Watch & Jewelry Japan TAG Heuer Tel. 03-5635-7054
Longines
Add a gentle glow to a mannish look
The Longines 1832, named after the year the brand was born, is a collection that can be enjoyed as a pair. The photo shows a ladies' model made of mother-of-pearl. The 12-point diamonds on the indexes sparkle elegantly against a moderately dry appearance.

Automatic movement. Stainless steel + alligator strap. 30mm diameter. 259,000 yen (excluding tax). For inquiries, please contact Longines at 03-6254-7350.
Baume & Mercier
A timeless watch that's perfect for the office
This new rectangular watch is based on Art Deco. The mother-of-pearl dial features simple, long bar indexes, and two diamonds are set at the 12 o'clock and 6 o'clock positions. The polished and satin-finished stainless steel bracelet makes it easy to wear every day.

Quartz movement. Stainless steel x D. 35mm x 22.2mm. 21 yen (excluding tax). Inquiries: Baume & Mercier Tel. 0120-98-8000
Fendi
A modern rectangular model featuring a playful logo
The dial boldly features an upside-down "F" logo design, a design beloved on jewelry and bags. Following on from the popularity of its round watches, a rectangular model has been released. The contrast between the white dial and yellow gold color is striking.

Quartz movement. Stainless steel x stainless steel (Yellow Gold PVD coating) + calf leather strap. 32mm x 22.5mm. 105,000 yen (excluding tax). Inquiries: Fendi Japan Tel. 03-3514-6187
Tissot
The boyish design is adorable in cream color.
A user-friendly automatic model is something everyone should have. The photo shows a timepiece that can be paired with the men's model "Gentleman Automatic." The cream color, which goes well with any outfit, and the rose gold bezel and stainless steel lugs are a trendy design.

Automatic movement. Stainless steel and RG + calf leather strap. 29mm diameter. 14 yen (excluding tax). Inquiries: Tissot Tel. 03-6427-0366
Concorde
The slim design fits comfortably in your hand and comes in a stylish color scheme.
The Mariner Slim features a beautiful, mature gray dial. Its distinctive slender 12-sided bezel and bracelet are accented with pink gold. While this is a trendy combination, the design of the bracelet and the gold details at the link joints add a vintage touch.

Quartz movement. Stainless steel x PG x D. Diameter 30mm. 70 yen (excluding tax). Inquiries: Yoshidia Concord Division Tel. 03-3835-2413
Saint Honore
Sweet-smelling bead motifs reminiscent of sweets
The beads on the yellow gold bezel are inspired by the traditional French sweet, canelé. The jewel-like, gorgeous design is perfect for those who are hesitant to wear a jewelry watch for everyday use. It will bring a subtle touch of elegance to your wrist.

Quartz movement. Stainless steel (Yellow Gold PVD coating) x D + calf leather strap. Diameter 29mm. 13 yen (excluding tax). Japan limited edition. For inquiries, please contact Saint Honore or Eiko Tokei at 03-3837-0783.
