Watches with cases over 30mm in diameter were frequently seen among the new releases in 2020. While women's watches were previously mostly smaller sizes under 30mm, there has been an increase in "boys' sizes" that are small for men and large for women. In particular, women's models of classic men's watches have evolved into more feminine styles, incorporating elements that appeal to women, such as diamonds and mother-of-pearl, into their designs. Another trend in recent years has been "unisex" watches that can be shared with partners. Women who prefer a masculine look may want to start looking for a watch from among the men's models. We'll also introduce some recommended men's models for women and some points to consider when choosing one!

Text by Aki Nogami
[Article published in Chronos Fam issue 51]

A watch journalist talks sporty ladies' watches

 The ladies' models released in 2020 by watch brands whose lineup primarily consists of men's watches feature larger case sizes and unisex designs. These watches, which also have an elegant feel, are said to be popular with men as well. What did Chronos Japan Editor-in-Chief Masamasa Hirota and watch and jewelry journalist Aki Nogami think of the sporty ladies' watches?

Hirota: This category offers a glimpse into the trend toward "unisex," where women are also wearing men's models. Since the balance of the hands and indices is the same as that of men's models, it's likely easier to adapt them for women. This Breitling Navitimer Automatic 35 differs from other models in that it has a glossy color on the rotating slide rule, and other details that will please even the most discerning watch enthusiast.

Nogami: Japanese women, in particular, have tended to prefer watches with a diameter of 30mm or less, but recently, sizes over 30mm (especially in the 34-36mm range) seem to be gaining popularity. The size is exquisite, offering a sporty look without being too assertive. Also, there has been a recent increase in titanium models with diamonds, such as the F.P. Journe "Elegant 40mm." This is also a testament to the watch's technical prowess.


Sporty chic with a feminine scent

Featuring designs accented with diamonds and mother-of-pearl, and exquisite sizes that fit comfortably on the wrist, this collection is popular with men, but it also has a beauty that women will appreciate. Feel the subtle femininity within its boldness.

Audemars Piguet
A 34mm model with an exquisite size that is perfect for both men and women

The iconic Royal Oak watch. This collection, which has been a pioneer of luxury sports watches, now has a new size of 34mm in diameter. It is a compact size for men and a bold look for women. The blue-gray "Grande Tapisserie" is also a refreshing automatic model.

Royal Oak Automatic

Audemars Piguet "Royal Oak Automatic"
Automatic winding. Stainless steel case. 34mm diameter. 240 million yen (excluding tax). Inquiries: Audemars Piguet Japan Tel. 03-6830-0000

Breitling
The long-awaited Navitimer exclusively for ladies

This 35mm model joins Breitling's Navitimer line. It pays homage to classic timepieces of the past, adopting the dial design from the 1950s Ref. 66 three-hand model and the beaded bezel from the 1959 Ref. 806. The iconic circular slide rule and the feminine sparkle of mother-of-pearl combine to create a new watch perfect for women.

Navitimer Automatic 35

Breitling Navitimer Automatic 35
Automatic movement. Stainless steel + alligator strap. 35mm diameter. 54 yen (excluding tax). Inquiries: Breitling Japan Tel. 0120-105-707

F.P. Journe
The sparkle of diamonds makes it even more ladylike

A unisex watch from an independent watchmaker. The photo shows a lightweight, titanium-made model perfect for women, with a 40mm case. This collection features a unique movement with a standby mode that shuts off the watch after 30 minutes of inactivity, and this titanium, fully paved diamond-set watch is a perfect example of jewelry.

Elegant 40mm

FP Journe "Elegant 40mm"
Quartz movement. Ti x D + rubber strap. 40mm x 35mm. 2,316,000 yen (excluding tax). Inquiries: FP Journe Tokyo Boutique Tel. 03-5468-0931