The two pillars that support Chrono24

Chrono24, the world's largest watch buying and selling marketplace, boasts a service that utilizes its vast database. In this article, we will be using the "Watch Scanner" function of the company's application and reporting on our experience.

“Watch Scanner&Virtual Showroom”

　Chrono24, which has over 50 watches listed by watch collectors and dealers from over 100 countries around the world, uses this vast database of watch information to provide unique services. A good example of this is the "Watch Scanner." This is a feature in the app that identifies watches from photos taken with a smartphone. Using this feature, you can find basic information about the watch, such as the model name, reference number, movement specifications, and case diameter, as well as the selling price on Chrono24 and recommended selling prices.

　This time, the watch we scanned into the watch scanner was the Panerai Radiomir 8 Days Titanio. Once the scan is complete, basic information such as the model name and specifications will be displayed, along with the average, lowest, and highest prices on Chrono24. If you are considering listing the watch, you can use this information to move on to the listing form. The basic information is already entered, so all you need to do is enter the condition, whether or not it comes with accessories, any special notes, etc. Finally, set the selling price and you're ready to list.

　The Watch Scanner is also useful for users who don't intend to part with their watches, as they can use the information obtained from the Watch Scanner to register their watches in their "Watch Collection." The Watch Collection is a feature that archives the market prices of the watches you own, along with basic information about each model. You can view price trends for as little as one month or as long as 10 years in a graph, allowing you to determine the best time to sell and analyze price fluctuations in your collection over the long term.

　Another unique service of Chrono24 is the "Virtual Showroom." This is an augmented reality (AR) feature that allows you to virtually try on a specific model by taking a photo of your wrist with a designated paper strap on your smartphone. Being able to check the size of a watch without actually having to buy it is a significant advantage in online sales. While the number of supported models is still limited, if this number increases in the future, it will likely encourage enthusiasts who are hesitant to purchase online.