While Hublot's models that use different materials and diamonds are memorable, they also offer watches with standard designs that are easy to wear every day. The lineup is extremely diverse, but if you understand the appeal of Hublot and the features of its main models, it will be easier to find your favorite one.

Why Hublot is so popular
Despite its short history among luxury watch brands, Hublot has risen to become one of the industry's top brands. We explain why Hublot, once considered an outlier, is now loved around the world.
Unique and elegant design

"HUBLOT" is a French word meaning "porthole." The round bezel, reminiscent of a porthole, is an iconic detail of Hublot and is used on many of its flagship models.
The case design, which is both striking and elegant, is popular among celebrities and royalty, which is why it is called the "watch of the successful" or the "watch of kings."
One of Hublot's defining features is its constant adoption of original designs. Its watches, which feature innovative combinations of new and unique materials, are popular with enthusiasts who appreciate cutting-edge design.
An iconic brand and status symbol

One of the reasons why Hublot is so popular is that it has successfully established its brand image as a status symbol. It has also developed a clever partnership strategy that has led to an increase in the brand's value.
The partnership is centered around soccer, and the company has been the official timekeeper for the FIFA World Cup since the 2010 tournament in South Africa.
It has strong ties to fashion, as represented by Berluti, as well as art and music. The fact that many athletes and famous artists wear it has also helped to boost its recognition and brand image.
Popular Big Bang models
The Big Bang is a masterpiece that raised Hublot's recognition to a global level, and it remains the brand's flagship model to this day.
Big Bang Unico Titanium Ceramic Ref.421.NM.1170.RX

Automatic movement (Cal. HUB1280). 43 jewels. 28,800 vph. Power reserve approximately 72 hours. Ti (diameter 44mm). Water resistant to 10 bar. Price: 2,321,000 yen (tax included).
The Big Bang Unico Titanium Ceramic (Ref. 421.NM.1170.RX) is equipped with the company's in-house developed high-performance Unico movement. The dial and case back are skeletonized, allowing the wearer to admire the movement's precise operation.
The case is made of lightweight titanium and the bezel is made of ceramic, so even though the case diameter is 44mm, it doesn't feel heavy when worn.
It boasts specifications such as a power reserve of approximately 72 hours and a column wheel flyback mechanism. Another attractive feature is its durable and scratch-resistant ceramic bezel.
Big Bang Steel Ceramic Ref.301.SB.131.RX

Automatic movement (Cal. HUB4100). 25 jewels. 28,800 vph. Power reserve approximately 42 hours. Stainless steel (diameter 44mm). Water resistant to 10 bar. Price: 1,584,000 yen (tax included).
The Big Bang Steel Ceramic (Ref. 301.SB.131.RX) model attracted attention for its use of black ceramic for the bezel. Using a new material only for the bezel, which is prone to scratches, was an idea that had not been seen in the industry until then.
This is a long-selling model from Hublot that combines a dial with a "carbon effect" stamp and a rubber strap with fine grooves, and the red second hand and scale serve as accent colors, giving it a sporty feel.
It is equipped with the HUB4100 automatic chronograph movement, which has a power reserve of approximately 42 hours, and the movement can be seen through the see-through case back.
