Celebrity Watch Hunting is a series of columns that takes a snapshot of what kind of watches celebrities around the world are wearing. This time, we will be looking at the Chanel watches worn by Naomi Campbell, who led the supermodel boom of the 1990s.
Text by Yukaco Numamoto
Article published on June 2021, 8
Naomi Campbell, the supermodel of the 1990s

Naomi Campbell was a driving force behind the supermodel boom that took place in the 1990s. With her lithe limbs and provocative gaze, she quickly rose to stardom. Many designers have used her as a muse, so even people who aren't interested in fashion are likely to know of her.
Naomi Campbell wears a variety of casual outfits depending on the occasion, but she seems to only have a limited number of favorite watches. This time, we will introduce the Chanel J12 worn by Naomi Campbell.
Chanel "J12"

The current "J12" was remodeled in 2019
Many celebrities own the Chanel J12, and Naomi Campbell is no exception. When the bag underwent a full model change in 2019, she was featured in a campaign alongside Claudia Schiffer and others, and she is also often seen wearing it in her private life.
The model Naomi Campbell is wearing in the photo is the current model released in 19. Looking at the exterior, it seems that no major changes have been made, but the details have evolved in surprising ways. According to Arnaud Chastain, director of Chanel's watchmaking creation studio and the creator of this work, 70 percent of the original has been changed.
Why has the J12 been loved for over 20 years?
After seven years of planning, the J12 was released in 2000. It was designed by the famous Jacques Helleu. The J12 was born from the bold idea of using ceramic as a case material for a luxury watch, and was quickly recognized as "the iconic watch of the 21st century."
The J12's unisex design, refined and sporty, has been consistently maintained from the first model to the current model released in 2019. The J12's popularity is surely due to its continued evolution while maintaining its original concept.

Automatic winding (Cal. 12.1). 28 jewels. 28,800 vph. Power reserve approximately 70 hours. Highly resistant white ceramic movement (38mm diameter). COSC-certified chronometer. Water resistant to 200m.

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